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DiScuss: Is this News? - Yours Truly, Indie Mob



I didn’t go to Primavera Sound last weekend. Too skint. And although I’ve masochistically perused the geyser-like spumes of adoration on the DiS thread about the festival (er, I actually started said thread), I’ve haven't read any actual reviews yet, either.

All I really know for a fact is that sometime after 2am last Friday morning, a young musician by the name of Nathan Williams – aka Wavves – had something of an episode, going loco on the middle sized Pitchfork stage, chucking shoes, fighting his drummer, baiting the good people of Catalunya, and generally putting on a kinda crappy show.

Or, to put that into perspective, a really really obscure indie musician played a bad gig in the small hours of the morning, at a festival that must have boasted at least a hundred bands with greater expectations on their shoulders.

And it became news. Within the online music community/blogosphere it became BIG news. Pitchfork overlord Ryan Schreiber twittered about the brouhaha as it happened, following it up the next day with a scathing seven paragraph breakdown of the set, which thus far stands as his only editorial on the festival.

Around the same time, the hapless Williams posted a distressed online apology in which he owned up to being not well and taking a somewhat inadvisable cocktail of drugs prior to his performance. In an utterly futile gesture the note was taken down shortly thereafter, but you can never retract these things from the web, and soon the bit about the drugs had merrily combusted with the most powerful indie journalist in the world's denunciation, and boom – instant scandal.

 

Video: Wavves: live at Primavera Sound

 

All the major music websites, DiS not excepted, ran with the story, many running further editorial content. NME took it perhaps the furthest, with a strident blog in which William’s antics were compared to those of Lemmy, Steve Tyler, Sly Stone, The Who’s Keith Moon, Pete Doherty, the dude from Creed and even Elvis.

I shall say it in the clearest tones: why the fuck is this news? I’m not even the first to compare the manner the online community received it to the whole is she/isn’t she a mental farrago that was playing out with Susan Boyle at the same time – those plaudits go to The Idolator. But unlike Susan Boyle or Elvis, Nathan Williams isn’t famous. The odds of his presence on the bill influencing anybody’s decision to attend Primavera are virtually nil, while it’s notable that the subsequent cancellation of his European tour – ie, the thing that would actually upset more actual Wavves fans – was by and large only mentioned as a footnote, the 'main event' having happened. And the event was nothing. Obscure musician plays poor show. Fairly humdrum drugs involved. Woo.

But news it became, and I think the worrying parallel ‘tween music websites and the tabloids – and it IS only music websites, you will not find a word about poor Nathan's antics in the print press – is that both can be whipped into hysteria over nothing, and whipped easily. Yeah, you could easily say this has been going on for decades, but think of the trajectory of this thing: Ryan Schreiber twitters. He follows up with an article. Everybody else follows suit.

Now it’s not unreasonable that Schreiber – a man whose website is broadly responsible for Wavves’ small measure of success – would be interested in events onstage. But the fact it’s spread into a cross-web clusterfuck – generally reported entirely seriously as if it was Big News – feels, I dunno, not right. Twitter reports become instant headlines. NME.com – surely the worst offender - hysterically pounces on even the slightest whiff of music-related news, notably in its classic ‘(x) to split!’ stories, wherein the actual article inevitably reveals the touring keyboardist has gone back to their day job. DiS’s combination of low manpower and DEFINITELY NOT A COP-OUT irony in our news coverage somewhat shields us from this world, but we’re far from exempt.

So here is the DiScussion: should the indie online press – who I’d imagine to a person consider themselves morally above the gossip pages, tabloid rags and freesheets that cover equivalent events to the Wavves meltdown in the ‘real world’ – feel any sort of responsibility to keep perspective and balance in their reportage of such matters? Or is it just a harmless bit of fun? Or good online business? Are we basically Pitchfork's bitches, unable to pass a story they deem to be big news? Or have I wildly missed the mark in suggesting the incident – barely commented on in the actual Primavera thread – wasn’t a big deal? We’re all familiar with the build ‘em up, knock ‘em down cycle, but is it in any way fair that Nathan Williams is going to be saddled with a rep for years - if not his entire career – because Ryan Schreiber sent a couple of tweets as something to do?

It was Wavves ferchrissake. Wavves!

picture by Toby Price

i blame

susan boyle...

well not susan boyle herself (that wouldn't be 'on', obviously), but more the media's insatiable lust for breakdowns and obvious mental insecurities. ie let's laugh at the crazies! they'll make us feel better!

what should make us feel better is that wavves are pretty much toss

oops

additional point, it really did all stem from pitchfork didn't it! maybe it is all their fault?

Finally!

I thought I was the only (ok, not the only, but...) thinking about how sad this whole thing was. I mean, Pitchfork basically created this guy. They made interviews, lists, "daytrippin'", enthusiastic reviews, and finally, they put him as headliner in their stage at one of the biggest european festivals. All that in something like 6 months. And when he fuck the things up, they turn a mid-stage failure in a global media crucification. This is... i don't know... evil.

SuBo vs Wavves... It's not really the same thing.

I find these kinds of debates really hard to call.
Fundamentally, Wavves (he?they?... I think he) was performing in front of what looks like hundreds, if not a couple of thousand people when he had that "breakdown" (looks more like too many shandies in the sunshine really). If you don't want people to talk about it, then do it somewhere a bit more private. Simple as.

As for the reputation thing. He probably owes any career he has already to the freeform nature of the internet. Music fans talk amongst themselves and spread the word. That's how it works. If you act like a cock it'll get talked about too. But I really don't think it'll be talked about in years to come or anything. Look at Pete Doherty, he does far worse and as much as people hate to admit it, he's still probably discussed on websites like this more for his musical output than the other antics, which get pretty boring pretty quickly.
Everyone's free to loose the plot once in a while, which Wavves did slightly, but it's not like he shot himself on stage or something. I think it's far more unnecessary to write long articles in outrage about it. That won't make it go away.

Susan Boyle though is different because it was almost pre-defined that what is happening now was always going to occur. The media is a complete vampire at the moment with stories like hers. Again, she's probably not nuts either, just tired or freaked out or something. But the more worrying thing is the way the media seems to systematically set these people up for a fall these days.

Wavves just got wasted and acted like a cock. I won't be losing too much sleep over it.

I was there and I thought nothing of it at the time. Just shrugged and went to watch Aphex Twin instead.

Dare I suggest that this 'breakdown' will help make Wavves unknown name well known

and promote his album pretty nicely? No such thing as bad publicity etc etc.

i see that happening for sure

This is the only article iv read about the whole thing

and i feel id never have know the name Nathan Williams if it wernt for this write up. so yeah, make of that what you will.

Is the guy who wrote this a Wavves fan?

From experience you never act like that on a stage..ever. If your having some kind of breakdown, apologize leave the stage, try and compose yourself, come back if you can..if not pull the gig or cut yourself up with a coke can.

The drugs thing is an obvious lie utilized to claw back any shred of credibility he once may of had. Which on hearing their music wasn't much. And if he was on drugs,why would you take Ecstasy and Valium together- an upper and a downer, good one Wavves man.

Nah, I'm not a Wavves fan

I just don't think this is news, or certainly not on the level it ended up being reported.

And I am aware of the irony of this article probably contributing to it all... but my point is that if you weren't at Primavera and you read P4K, DiS, Stereogum, NME.com, Idolator, etc etc, then the odds are you'll currently know this year's festival as 'the one where that guy had a mental breakdown', when the whole thing was a drop in the ocean, really, it's not exactly the Stone Roses fucking up Reading or if Neil Young or Sonic Youth or MBV had done the same this year...

"Hi, we're Wavves. I'm having a serious mental breakdown right now. My blood is like a soup of adrenaline, dopamine and diazepam, so... if I start behaving weirdly, don't go away. I'll do my best to compose myself."
...
"Oh, I was just acting like a douche? Sorry, let me take a deep breath and count to ten."

Can't see this happening, really.

I like Wavves

And I think it is news worth reporting. Maybe Pitchfork were excessive in their coverage, but it needed doing all the same.

.

Lazy journalism then isn't it. Weren't Spiritualized playing at the same time? I would of been watching them if I had been there anyway.

no

..i can't even be bothered to reply. The picture of him and the video answers your objection.

good article

well written.

spot on Andrzej...

wavves fucked up and suddenly the entire world shifted a little to the left... Oh no, wait... it didn't. Of course it didn't... no one cares!! Or should that be, "no-one outside of the mainstream indie media cares"

I've already said that I hope they/he/whatever break-up and come back with something to say / talent / a tune / some decent kit / a stance on something / a stance on anything / cute, packageble lass up front to take my mind off the fact that nothing is going on / cute, packageble bloke up front to take my girlfriend's mind off the fact that nothing is going on while I'm off doing something else / a massively over-blown art concept / shades of decency / a fucking soul.

But I think I should add to that list.

We need rid of the Perez Hilton types... these influential bloggers, who's very (coked up) musings and the resulting fawning of major trident-aping websites, who shall remain nameless, are the makings and breakings of bands (or making of broken bands). As a subscriber to British sensibilities, I feel it's my right and geographically-give duty to affront the US-led neo-capitalist viewpoint where-ever I find it. This is a prime example.

"There. My hat is now in the political ring." William Melvin Hicks (circa '92).

Wait...

...you know those 'influential Bloggers' are merely adopting an approach perfected by the British print media many years ago.

wavves = susan boyle in miniature

i said this in the piece you linked to (thanks!) but i think it's worth repeating: while the aggregate may not believe that what happened at primavera is news, among the demographics of the sites that you're talking about it most certainly is. ('wavves meltdown' was a huge google-driver for us.) yes, that group when you relate it to the population of the planet is tiny. but the internet's potential for cocooning means that among a small, rabid, bored-at-work-so-they-surf-a-lot group of people, artists who are lauded by pitchfork (like wavves) can have the same stature as susan boyle--quickly elevated to fame, covered to the point of excess, plagued by people looking for them to fail no matter what. look at any of the "big" indie blogs' threads on this band and you can see how they serve as a lightning rod. for now, anyway; a band that can inspire a 100-post thread in one month can have tumbleweeds rolling through threads about them the next. it's the nature of the internet, and it can be pretty devastating for any musician that wants to have anything resembling a career.

so,

why are you drawing a geographic line in the sand regarding the 'neo-capitalist' viewpoint?

times change, people change.

we're an evolution of that which we follow. Thus, I do not think the same way as my US buddies and I exist in neo-capitalism... comprendes?

Well, websites are run for people to read them

But soon a lot of it becomes them requiring readership. Everyone goes bat-shit over Wavves? A music site is going to post about Wavves. Why? Because they need people to read it.

I agree with georgiakral.

Wavves is good. Really good. It's not like he just put out Funeral or Automatic for the People or anything like that, but he makes great music. Putting that aside, the dude has gone from being absolutely nobody, to one of the more talked about acts around, in Vampire Weekend-like time. How would you handle it if your practice-after-you've-run-all-your-errands-on-Saturday band suddenly, and without warning, ended up at Primavera? Pretty fucking scared. That's no reason to do drugs, but he probably would have lost his shit without the drugs.

Also, P4k actually summed this all up best a few weeks ago in the review for Eminem's Relapse: "Let's think big picture here: In some corners of the indie community, people quibble about whether Wavves are overhyped, even though 99% of America have absolutely no fucking clue who they are."

Really this is all a little like that episode of South Park where they destroy Britney Spears for the harvest. It's news because it's something that happened involving a musician that people on Pitchfork and the like listen to, but other than that it's just nonsense that it's been covered to death. Leave Nathan alone.

isn't 1% a bit optimistic?

wouldn't that mean 3million people are aware of who Wavves is? I don't think Pitchfork has 3million readers, let alone those who read it for more than news about Sonic Youth, Arcade Fire and Modest Mouse.

Ramble

Wow – I’m so glad to see this covered somewhere. Especially on DIS.

I have a love hate/ thing going on with Pitchfork.

The rot seriously set in when I heard an anecdote about a Pitchfork journo shouting “I write for Pitchfork… We made you!” at a Dan Deacon gig in the US.

But I think the style of writing that Pitchfork deploys is seeping into plenty of other publications. It’s the alternative music writing equivalent of people using the word “like” in sentences a lot. It’s infectious and perhaps springs from insecurity. And it comes from the US.

For me, it also creeps into my language when talking about music with other friends. I find myself saying “shows” and “records” more.

And I say I like the Wavves album because I listened to it once and did like it but maybe I like the idea of it more because Pitchfork said it was great.

This depresses me.

But I think it’s a little like me wanting to hear something from one of my favourite labels. I like the idea of the music before I actually hear it.

Am I being brainwashed?

I suppose it’s a natural thing with music. Someone initially justifies a band by giving it the thumbs up, and then others will follow.

I think what’s irked me about Pitchfork recently is that they seem intent on creating a kind of ‘Pitchfork Canon’ of music, which seems just as cretinous as all the millions of genres that the NME tries to spawn (New Rave bla bla bla). And because they’re bloated by an ongoing round of the same labels (who pay for advertising) and PR companies, then bought into by people like me it just feels…

Boring.

Like they neutered something along the way.

You get the feeling that if someone on Warp or Domino farted into a microphone, then Pitchfork would pen a headline to celebrate.

But they can afford to be self-important, because this is then deemed newsworthy by the millions of websites and blogs aping the Pitchfork style. It’s seen as the originator. Which is completely fair.

This all sounds too miserable though. Pitchfork is quite amazing and has opened my eyes to a lot of great bands. Plus, they have a Sonic Youth week starting today.

I was just trying to be honest about my feelings towards it.

A band that mediocre

need the publicity I guess

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