Ex 'N Sync-member Justin Timberlake has signed a sponsorship and advertisement deal with McDonalds.
The pop star will record the vocals for McDonalds' latest ad campaign, dubbed the "I'm Lovin' It" series, and will also make cameo appearances in the adverts. The burger company also plans to sponsor Timberlake's European tour. The corporation hopes that Timberlake's appearances will help the company connect with younger customers.
DiScuss: Is being associated with a company currently suffering a general plague of bad PR - obesity blame and lawsuits, workers rights, McLibel hangover - a good idea for your average image-conscious popstar(quite apart from the whole DISPLAYING A TOTAL LACK OF MORALS thing...)?
DiScuss: Is being associated with Justin Timberlake a good idea for anyone? At all? Ever?