95% of music downloads in 2008 were illegal - DiS reacts and suggests two solutions
This morning, DiS has woken up bleary-eyed to the news that music industry body, the IFPI, has released a report which claims that more than 40 billion songs were illegally downloaded in 2008.
This huge figure equates to 95% of all music downloads and is the same percentage of illegal downloads which were made in 2007, despite government action and the growth of legal sales and compelling alternatives to P2P.
We knew things were bad but this is astounding. It means that due to file-sharing via P2P, blogs, IM-ing, YouSendit/Rapidshare-ing zip files, CDR's, hard-drive swapping, etc. the record industry is only making 5% of the money it could potentially be making. This five percent of legitimate/legal sales equates to $3.7 billion (about £2.4 billion, according to Google's currency converter), which is all well and good but it's a pittance when you consider what the other 95% is worth, we figure about £48 billion!!!
This is especially worrying when you also factor in how much the digital world has eaten away at sales of CD and vinyl over the past decade. Digital has had as much of an impact on legitimate music sales, with people who used to buy a few albums a year now just buying a selection of single tracks they like instead of whole albums, and people streaming albums they once would have bought to have an opinion of, or bought to have in better quality than a tape-copy. The music business like to call this 'digital cannibalism' as an excuse to hide the fact that the major labels should have all bought an equal share in Napster all that time ago and manipulated it into the gigantic listening booth that the once-valued-at-$15-billion MySpace became several years later.
These kindsa gargantuan numbers all sound as if they only affect pop culture but, please, ignore your gut instinct. Having put the Drowned in Sound label on hiatus late last year (although we do still plan to release Martha Wainwright's next record but have effectively been forced to make our staff redundant, drop everyone else and give them back their copyrights) and speaking to various labels, both major and fiercely independent (especially those affected by the demise of distributor Pinnacle) these findings are clearly being felt by everyone who invests in music, be it for philanthropic or greed-driven corporate reasons. Something has to change for the good of business and more importantly the future of music.
There has been a lot of noise in the past year about the success of legal stores and we don't wanna piss on their candle but to put some of this into context, just 1.4 billion legal single-tracks were downloaded in 2008. The biggest selling track of the year was L'il Wayne's 'Lollipop' which makes up for 9.1 million of those sales. Coldplay were the biggest selling UK act last year with, with just 6.8 million album sales of Viva La Vida worldwide, I say 'just' but it was one of the biggest selling albums of the year and big albums used to sell upwards of 20million copies! I don't want to harp on about The Death Of The CD as, with or without record stores, it'll surely live on as a boutique item for years to come (just like vinyl has) but it's worth noting that in the US (which has an estimated population of 303,824,640) album sales fell 14% to 428.4 million units in 2008, following a drop of 15% in 2007. CD sales officially hit an all-time low in 2008.
These figures from the International Federation of the Phonographic Industries (which ironically also is the acronym for Int Fed of Pirates Interests) are from their annual IFPI Digital Music Report, which collates separate studies from 16 countries (- studies which have now been taking place for three years). The study singled out France and Spain as being affected particularly badly by online piracy, which is intriguing following the French governments introduction of a heavy-but-fair 'three strikes' and you're banned from the internet policy.
So what's the solution?
Some argue that ISPs should continue sending angry letters to their users, warning them that they are aware of what you're looking at but mostly that they're peeved that you're using too much bandwidth, having hooked you up on superfast broadband connection (which obviously you only got to download your emails from your Nan that bit faster!...) The result has simply been people switching ISPs. Others are calling for a tax or levy on internet access, with Scott Cohen, from the forward-thinking digital music distributors The Orchard calling for the music industry to rethink and to "monetize the customer, not the content" i.e. charge for access, add services to help people explore, offer better quality, save people time and provide exclusives. Essentially this is what Nokia's Comes With Music is - a proto-version of a kind of tax system, where you pay for one thing and get access to a whole other world of content, without necessarily feeling as if you're paying for the music itself.
I can see the merits to both of these options but they seem a cheek spank on the ass or an unrealistic step too far into the future. There are two key things I believe the industry/government should be doing to ensure that the creators of music (and TV, film, games, etc...) get a slither of that 95% (£48 billion) which is impossible to police. I suggest:
Not just sending letters to offenders but, as in China (and surprising when I was there, in Cuba too!), access should be limited. Legislation should come from governments to outlaw ISPs allowing their customers access to P2P networks (essentially cutting off the dealers, rather than going after the users). This would stop illegal activity being an option and anyone on a child-lock or office network know how easy this is to set-up. This would mean also outlawing sites like Rapidshare and Yousendit from allowing the transfer and, p'raps more importantly, the profiteering from the exchange of MP3s and other high quality entertainment formats. This may not be a popular idea with people who crave a limitless freedom on the web but if you consider these people make their living, in much the same way as the DVD-guy in the pub, profiting, whilst the creator of the music has to pimp t-shirts, over-priced tickets or work-a-day jobs to make music, then I hope the average music-lover would take the side of their favourite musician. The result of this would be that those who want to profit from music develop legitimate alternatives to file-sharing, like Spotify or maybe even a £20 a month access to a site like Oink, which some users said they'd pay £50+ a month to use.
Make all file-sharing legal but charge for the volumes of data transferred. Essentially this would mean people who download large volumes pay more for their access, just like people who send more text messages or use more water do. This charge already exists for website owners who pay for a volume of bandwidth their site uses and also on mobile phones as data charges, usually per megabyte.
This would be a simple tax (and perhaps not even that expensive, considering how free you'd be to download as much as you want) which would involve a form of monitoring the file types being transferred. It could even be done by scrobbling software (not unlike Last.fm, Twones and iTunes Genius playlist) and would ensure monies go to those who deserve it. Essentially, instead of being called a pirate for accessing sites, you'd sign up and pay a license to be able to access what the hell you want.
This tax could also be profitable for internet service providers and would encourage creative development of platforms to share music. Additional taxes could be applied, like VAT or as with CD mechanical royalties, to anything containing a hard disc, so, say £1 of every iPod sold (which reached 173 million sales in September) or 50p for every Terrabyte hard drive sold (mostly to back up music and movies, right?). This is not unlike what Universal reportedly gets for every Zune sold or the crazy money people must be making from their patents.
Anyone in search of more key statistics from the IFPI report should visit Music Ally. Or follow this link for the full IFPI Digital Music Report.
DiS is planning a week of content analysing the impact of the digital age and speaking to some of the people seeking solutions.
DiScuss: What do you think of DiS' solutions? What do you suggest? How much of that 95% of illegal download do you think was people downloading songs they'll never even find time to listen to?
From the archive
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Presetting the agenda: Aussie duo on becoming a festival fixture
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From down in the dark: The Gutter Twins step into the light
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Disco Ensemble: more street cred than pockets
i really really have to address
your "solution" number one but its 3am where i am at the moment and i'm too drunk to make any coherent argument against it. its utter bollocks though. if someone else would care to rip it apart i'd be grateful.
i'm not one of these little wankers who thinks all music should be free forever and fuck the artists, but the problem of illegal downloading is a complex one and copying china's draconian internet policies is absolutely not the way to go. although i'm sure the uk government would jump at the chance.
that statistic is a load of rubbish
because there's actually no way to calculate it. at all.
i'm not saying censor the entire internetz
just that certain sites, which are pretty much only used to share discographies, digitialized dvd boxsets and movies, should not be easy to access and as simple to find as googling "Beatles Mp3 torrent" - although I guess knowing the lingo and using words like torrent helps.
also
i do agree that sites like rapidshare are operating in a bit of a dodgy area, profiting from ads when most of their traffic comes from illegal downloads, but there is a definite and legitimate need for these sorts of sites as well (they are very frequently used by people distributing any sort of original content that they dont have the bandwidth to do themselves, including, yes, independent musicians).
they do usually remove illegal content when they notice it - its just hard to tell without human intervention whether a file is pirated or not, and the immense popularity of theses sites makes examining every file a very impractical thing to do that would probably end up destroying them. i would treat it like ebay - the place is absolutely loaded with fake stuff, but its clearly an incredibly useful site for all sorts of legitimate reasons as well.
a few things
i wholeheartedly reject the assumption that the record industry is only making 5% of what it could be making. So 95% of downloads are illegal, that doesn't mean that by charging for content, the demand for music would stay the same. i think a lot of people download a lot of things they would otherwise not have the chance to hear or not be willing to pay out for to start with.
I also think that your first solution sounds particularly unworkable, forcing sites like yousendit/rapidshare to block downloads sounds incredibly heavy handed and hard to implement, how will they distinguish between mp3s to be distributed with/without copyright permission?
I think that the second solution sounds a lot better, stuff like spotify is the future really. Free listening with the odd advert, or premium accounts which are paid for with no adverts.
After years of mostly illegally downloading
I've done a complete 180 the past 12 months or so - I'm not sure I've downloaded an entire album for free in that time.
It's a few things - most of them to do with boring stuff like web access, but also guilt, now I'm in a position where I can afford to pay for it.
The result is I'm kind of back to where I was before MP3s emerged - I'm listening to a lot less music, but what I'm listening to, I'm listening to more and in more depth than when I had a backlog of 70 million records that I ended up skimming over.
Why?
It's the only obvious solution.
If you want a solution that is.
I don't understand how these sites continue to operate? I'm not going to promote the website, but one site that I have used a lot in the past, allows you to have pretty much anything you want. As soon as it's released, it's on there and in some cases 2 or 3 months before it's released. I remember having "The sound of Silver" about 2 months before it was released.
I've mentioned on here before, half the problem with albums being leaked - well, the only problem with albums being leaked - is with labels sending out promos of certain albums. Surely the obvious way to tackle this is to handicap the promo in some way or another? Are the mahazines / website reviewers that listen to the promos that much of a bunch of idiots that they will kick up a fuss if 1 bar of music is lopped off from the end of each track????
Tell me if this does not make sense. I'd be interested to know why.
Not £48 Billion
Not everyone who downloads for free would pay for download. This games company studied this and saw that preventing 1000 downloads only created 1 extra sale
i disagree
"i think a lot of people download a lot of things they would otherwise not have the chance to hear or not be willing to pay out for to start with."
I used to buy a helluva lot of albums just to hear them after reading reviews or hearing them once at a friends house, either because it was before Napster existed or I couldn't find them/get them quickly cus of dial-up. Before broadband and streaming being everywhere I used to buy so much just to see what it sounded like, without really knowing if I was going to love it or not. Whereas now I pretty much only buy stuff I know I already love, either because an ex has nicked it, the CD is scratched or I don't have it when I want to listen to it... am I alone in this?
By the way, that was a comment for mystical_ninja
not the article.
There's a big problem in there,
and that relates to the 'money lost' argument. That isn't 48 billion lost to the industry; nowhere near that amount was ever going to be spent on music. This is a key, basic principle: every album downloaded does not equate to a sale lost. It's a fallacy-riddled argument, and it irks to see it used to generate snappy, headline grabbing numbers.
Secondly, the 'if-you-love-music-you'll-agree-with-this' attitude is off. Most of the solutions that get suggested for this problem are banadages, designed to prolong the way that the music industry works at the moment. The first suggestion - that we voluntarily throw away a significant chunk of our data-related rights, when we should be fighting to keep them - is one of these. The second is a step in the right direction, but still based around monetizing the systems we have now (not to mention the technical concerns; what about the growing data-transfer needs of download-to-rent movies, for example? How are the two data types going to be discriminated?).
A third way is not to think in terms of taxing and limiting access, but in terms of providing a service that people want to pay for (the flat rate option outlined in the article is almost certainly the way to go in the medium term). That means no DRM, fast downloads, integration with a range of devices, and - the key thing - lots of very good bands.
Change needs to happen from the ground up, and we have to realise that the people making a living from music today probably won't be the same ones making a living from it tomorrow. Middle-men and low-tech labels will struggle, but they'll be replaced with something else. A lot of bands will get cut off in their prime, but there are always new bands.
God, that was long; and worse, it makes me sound a bit like Ayn Rand. What a cunt!
1 illegal download =/= one sale lost
emphatically.
also
as there's no feasible way to distinguish between legal and illegal mp3 transfer on a mass scale, there's no way to implement most of these plans. also, there's nothing to stop me encrypting every file i transfer thus allowing nobody but me to know what exactly i'm transferring. likewise, are the government going to open every zip file to see whats inside?
my prediction: things will carry on exactly the way they are.
or
why can't journos review albums from low-quality mp3s? i'd much rather do that than sit in some major label office and get to hear an album once, maybe twice, before getting the chance to review it. some have started doing streams and watermarked mp3s but that's not useful when i do most of my listening to music on public transport or in the gym.
interesting
I wasn't saying the full 95% would suddenly start buying but even 1 in 1000 downloads would be probably the equivalent of another 10% or £4.8billion?! Am pretty sure a lot of bands who've been dropped/had to go back to day jobs/not had tour support/given up on finding a label in the first place, who would risk signing them would be happy if that money was swirling around in the system
Yeah, this is the same sort of thing. Handicapping the promo in some way.
Surely they are going to have to start doing this in order to miss out on the mass 'shock profit' made from the initial release of an album.
Both interesting ideas Sean
The one thing that has always struck me about this is that if the average US citizen buys 1.4 albums a year and the report mentions "US broadband users spent an average of $12.50 on music in 2008, compared to $7.80 for UK broadband users, and a mere $0.60 for Spanish broadband users" there must be a lot of people spending nothing to cancel out even people like my parents who might buy 7 or 8 albums a year between them, let alone music fans who think almost nothing of spending £50 a month on records / downloads. If 7digital or whoever will allow me to d/load say 400MB of new records (call that 75 singles for the sake of argument or 6 full albums) and 100MB of older records (to counter older stuff being £3-5 now) for £25 a month I'll take that. Will probably reduce the number of impulse purchases I make and I'll end up spending the same over the year I'd say. They could also offer an option of d/loading an album for £4 and letting me purchase a CD copy it for an additional £2-3
This whole affair smacks of shutting the stable door after the horse has not only bolted but lived a full and prosperous life in the mean time. Even shutting down every p2p and file hosting site will not prevent a generation of music users thinking they can get stuff for free. They'll find another way.
I try to not download much
at all. The stuff I do get is normally either out of print and only available for like £20 for a dodgy CDR bootleg version on ebay, or something an artist or label has offered for free. Like the 4AD or Matador showcase mixes.
Totally agree with this
It's ridiculous to assume that students all over the world would be out spending money they don't have if they couldn't get stuff for free. They'd shrug their shoulders eventually and decide that maybe they don't need to hear every Frank Zappa album ever.
i don't disagree
However i'd much rather people who know, love and care for music and have specialist skills to help it find an audience were working with a record, much more so than Coca-Cola. Not that it's all Pepsi vs Universal but certainly things may shift to Bicardi vs Rough Trade trying to sign the same acts before too long and which one would you rather lasted another 30 years of picking and commissioning music?
sounds like
you should maybe be using eMusic which is kinda like that? Or if you can wait 'til it goes DRM-free then the new Napster might make sense.
the way people think music should be free hasn't be helped by the irresponsible message Radiohead sent out, which to most people was that music was free (and interestingly the album was huge on p2p http://arstechnica.com/news.ars/post/20071018-p2p-vs-radioheads-free-rainbows-why-p2p-can-be-a-hard-habit-to-break.html )
Because in many cases the quality of the sound is integral to the record.
It'd be OK for a lot of guitar based music, but for electronic, ambient and hip-hop you'd effectively be reviewing a deficient product.
Statistics
The figure is completely unworkable. Even if it was correct, how many of these downloads can be acounted to someone downloading every single release from one lable all in one torrent? Or someone downloading a huge trance library just for the sake of it. Many many people download things just for the sake of it, because its there. If it wasnt available to them online for free, they wouldnt go and buy it so its notlost money. Its a small percentage of people downloading a hell of a lot of music thats the problem.
I bet illegal downloading is a much smaller culture than we think, its just here on dis we have the perfect breeding ground for it,(music enthusiasts who are generally tech savvy and have a lot of information about leaks and such) therefore we see it as a bigger problem.
I like your second
idea. The first idea not so much.
One general comment though, not aimed at your article, is that I am absolutely fed up of the recording industry's constant bleating that the "consumer has to change", "consumer habits are wrong and have to change", "the consumer is wrong in what he is illegally doing". If so many millions of people are doing it that it dwarves the historical business model twenty to one, then I'm sorry, it's the accepted business model that is wrong and not the consumer. Call it ultimate democratic judgement if you like. Where is the value in charging a tenner for eleven or twelve tracks with (in the majority of cases with CDs) very basic tangible media (artwork, extras, packaging)? Multimedia experiences such as computer games offer much more than the single-medium listening experience and often cost not much more....new PC games are usually £18 off Play.com. Games piracy is far less, usually less than 1:1 between purchased and pirated copies.
The recording industry needs to add more value and change its model otherwise it will wither further and further, and in the meantime new artists will still come through via the new media such as Myspace. They won't get paid much but what does the consumer care?
I was going to point out
that you can't expect everyone who illegally downloaded a song last year would've bought the CD/vinyl had the download option not been available, but a few people beat me to it. I used to look at things that way and it was frustrating, but I think the key thing is to realise that simply isn't the case and find a way around it.
I do think we're going to see a serious increase in products and services similar to Nokia Comes With Music. Broadband providers, mobile phone companies, the Government (perhaps in a similar scheme to TV licences), large online stores and others will no doubt be looking at doing this, and whilst it does bring money back into the system, how does it feed down to us indie labels? The majors will sign deals and take a percentage, so they're sorted, and some of the bigger indie distro's will do the same, but when you consider the thousands of 'bedroom labels' who, between us, make up millions and millions of illegal downloads, but induvidually don't add up to much, we're bound to be overlooked. Unless there's something I just haven't considered here...?
That's a (cynical) possibility
but not the only one. I'd suggest that the ethics of the independant labels of today will carry through to whatever system we get in place tomorrow in some shape or form; big business shapes the vast majority of music even today, and has done so for a while, but there's still room for the little guys to do the specialist stuff while there's a market for it. With respect to Bacardi and RT, the question is which is better at predicting what bands people want to hear; if Bacardi end up better at that, more power to them. I think RT are enough of a business concern by now to operate under the same principles..
In practical terms, I think we'll see independant labels (or whatever that translates to) operating with corporate 'backbones' (for file delivery and management) in much the same way that websites today use Google Ads to generate revenue.
yeah
but i wonder, if - as I suggested in my predictions for this year over on my http://seaninsound.blogspot.com/2009/01/nine-predictions-for-2009.html - labels began to sell (access to) their entire catalogue or made it easy to download, say, every Now album, whether people would pay for the package. Rather than what I've done a few times which is download a bands discography because I wanted one album which I could only find to order on Amazon and would take 2 weeks for delivery. Conversely, when we were doing our podcast we found it quicker to buy tracks from iTunes than find the CDs amongst the piles in the office, riddle me that!?
I suspect it isn't 95% of people who listen to music are downloading it for free but I put money if you even went to dinner parties with your parents and saw their average friends computers, you'd find, they've have 50 or so tracks, maybe rare Dylan bootlegs like my old sociology teacher used to ask me to help him find (not sure if I got extra credit for that).
I would use eMusic
if they had a catalogue more like 7Digital's and DRM-free. Napster's Pay To Go service again would be great but I can't use the programme on my work's computer and would prefer a straight download option.
Is that really Radiohead's fault though, the record companies deserve scorn for making people re-buy their record collections again and again on different formats and re-issued tacky badge and a photograph etc. In their arrogance they marginalised the singles market by trying to force people to buy albums instead and it worked for a few years but they didn't bank on the fact that they were leaving out the new generation of music fans who come to loving music through the radio and singles as they can't afford albums. They tried to push them onto Now compilations and now more casual music listeners who do use iTunes cherry pick what they want from an album and are suddenly spending £3.19 not £12.99 on an album. Secondly who's cheapening music and perpetuating the free sterotype by giving away more CD's each Sunday in newspapers then get bought the rest of the week in shops?
and for record companies saying
the Radiohead model means less money for new talent development; where are the job cuts at places like EMI? A&R not in PR and Marketing.
This opinionated rant made me sick in my mouth a little
Firstly, I do not condone file-sharing of easily purchasable music / films / games. I get most of my digtial music from e-music and buy most of my CD's directly from the artist / label at shows.
File-sharing is NOT solely an evil, nine-headed monster destroying the music industry, as you would like us to believe (although if anyone DID swallow your half-baked statistics I'd worry for their sanity and reasoning), it can be a fantastic way to share, educate and promote. I am a memeber of various communities that have sprung up around music blogs that share music (using exactly the same method you demonize here) that is either, no longer availiable to buy or extremely difficult to find. In many, many cases, downloading a rare or out-of-print record from a music blog has lead me to explore their other material and buy much of their back catalogue.
The 'solution' you offer of restricting internet access is an awfully draconian measure and comes across like you are fully advocating government controlled information censorship. Which is something I passionatly stand against.
As such, I really can't bring myself to continue to read a website whose editorial staff's views conflict so heavily with my own.
So long, DiS.
yeah
i just think that the number of people who used to buy albums on a whim will now choose to download them instead
though i said 'not be willing to pay for', now i've thought about it in more depth, i just mean that people only have so much money that they can spend on something which they aren't sure whether they are going to like or not, whereas with illegal downloads, you're only limited by the speed of your internet connection and the size of your hard drive.
i completely agree with what you say about buying now, i do the same as you, especially about buying things just to hear what they sounded like, i think that this whole internet malarkey has taken the intrigue out of a lot of music. That doesn't dampen my interest in the music at all, but it does dampen my desire to spend for it when everyone knows how freely available everything is these days
No chance.
Criminalising internet users hasn't worked so far, and we've enough to worry about with this government constantly peering over our shoulders. We've already got one unregulated, self-appointed web police group in the UK, I don't much fancy the idea of opening the door for any more of the shitters.
A taxation system worked out with the ISPs may work better, but rankles because nine times out of ten I buy a physical copy of what I've downloaded. I download to hear new releases before I hand over any money for something I may not like, and sometimes it benefits me to have a digital copy to tide me over until I can afford to purchase CDs or records. The thought of having to pay for something twice, or to pay for something I'm not going to keep, doesn't sit well with me.
I got bored but the statement
"It means that due to file-sharing via P2P, blogs, IM-ing, YouSendit/Rapidshare-ing zip files, CDR's, hard-drive swapping, etc. the record industry is only making 5% of the money it could potentially be making" is incorrect.
lol!
Melodrama. Bye!
i think realistically
you'd probably end up paying a few pence per track if everyone was being taxed (as the weight would be shared somewhat like radio royalties or insurance) and also advertising would subsidise some of the costs too (i.e. iTunes and all download stores have to pay a performance publishing royalty, for every download)
Games piracy
is estimated at around 10-1 on PC's and is a huge problem for that industry hence the introduction of draconian DRM on certain games. Which doesn't work either and just pisses off people who legitimately buy the product.
I agree that the industry needs to change though. I-Tunes and similar programmes are priced at joke prices. The average consumer after an MP3 is given a choice of either paying more for an MP3 album than a physical one or downloading illegally for free. They can hardly be blamed for taking the illegal option. I don't illegally download and use e-music (I think amazon's selection of £3 album's is also a more reasonable stance). Surely, a more workable model is to work out all the costs associated with the label, work out how many people would be willing to pay a subscription and then come up with a flat fee to access all music or something similar, instead of 'well, a CD in a shop used costs £10 so we'll charge £11 for an MP3. Also, as pointed out, general music sales in this country haven't fallen by 95% it does suggest that people are downloading things they wouldn't actually otherwise be buying so the figure is a bit misleading.
Thanks for the big exit - we'll all miss you
Interesting article. I question the spin behind the stats here, but the fact remains that the music industry is so behind the times (still) on incorporating downloading into their models. I would have happily paid a fee to OiNK/Waffles, but didn't because the "industry" didn't see that method as something to turn to their advantage. Instead they demonized it, which drove it further underground. Shot themselves in the foot if you ask me.
Solution 2 is the one I prefer of the two options you propose
censorship FTW!
your 1st idea is completely ridiculous, sorry! what about the millions of people that use p2p, yousendit, etc for other things?!
i'm pretty shocked you wrote all that, to be honest. probably one of the last places i expected to see you promoting the chinese levels of censorship!
could you tell me
what uses these millions of people have for p2p? i'm yet to have heard an answer to this.
I think censorship of services is a better option than DRM or closing down brilliant sites like Muxtape is essentially a lot of what I was saying boiled down to a soundbite.
I'm surprised its that low to be honest.
Outside of the sort of people that are on DiS, in the real world, no-one buys records/CDs or pays for downloads anymore.
While in my training at work, amongst 20 odd people, they all seemed astounded when I said I paid 20 quid a month for emusic and bought records. "Do you not know you can download most albums for free on the internet?"
Not to sound rude
but that's likely to be a viewpoint that's more attractive to industry insiders than the rest of us. For me, DRM isn't a problem because I'll never pay a penny for anything with it, and the loss of Muxtape and its ilk is a very, very, very small price to pay for avoiding the intrusive and awkward measures suggested in Option 1.
The majority of p2p data transfer is almost certainly copyrighted material. But it's also a great way to distribute open source material.
Censorship is not a favourable,
and a potentially dangerous, option but for the fact that this government is very prone to giving an inch and taking a mile.
A more constructive solution would be to start encouraging the majors to examine the advantages of incorporating the massive benefits that such websites you mention present, and incorporating these into their business models in a sustainable, balanced and forward-thinking approach; a classic case of if you can’t beat ‘em, join ‘em.
The major labels have shown themselves on regular occasions to be sceptical, doubtful and ultimately suspicious of the models of the websites. What needs to be done is convincing the labels to converge; otherwise, this situation will worsen.
my solution would be
all music should be free. if you don't like the fact you're not going to make money from it, don't do it. Simple. As. That. if it means less music, then that's just tough shit
the song remains the same
didn't home taping kill music in the 80s?
oh no, that's right, it didn't.
how many of these 'billions' feature bands without an electronic store selling their content? or songs that are long since delisted and unavailable in any format? or from distribution houses who have rinsed enough from that artist already? or artists for whom an extra 95 cents wouldn't even register?
more competition in the market for digital downloads will encourage more responsible behaviour in the new music market for those with enough money to fund it. more home taping will continue for those without.
better access to back catalogues will remove the temptation to obtain (often previously purchased) lost or damaged vinyl as digital replacements.
the majors had long enough to develop these technologies in ways that would have served their long term interests better. they chose not to do so and are paying the price.
I think you should be clear on your definition of P2P
given that it has numerous useful, and legal uses. It is the basis for software such as Skype/iPlayer and a host of other streaming TV sites/applications. And it has plenty of uses in legal software distribution (lots of open source projects), maybe even legal music distribution (NIN for example). The main problem is that companies have been very slow to get their head round p2p as a means of distribution.
I use p2p and yousendit for work reasons.
Mainly yousendit to be honest. If i'm working from home I log in remotely and control my work computers. Sometimes I need a file that is local to work machines and too big to email. So I get onto yousendit and a few minutes later I have the file at home. That's why I wouldn't want to have sites like that completely blocked. I don't see any reason to censor anything, you wouldn't want music or films censored so the same freedom must be applied elsewhere.
However I do agree something needs to be done and don't know what it is. My feeling is that a majority of people in the world don't care less about the makers of art/entertainment. DIS users are not indicative of the majority because we're not listening to the mainstream and the same is probably true of the films we watch and books we read. Most are happy to download Britneys album and buy shonky DVDs of a guy in a pub.
Hope this didn't sound too pissy as I agree with the sentiment but not some of the solutions.
.
"The record industry is only making 5% of the money it could potentially be making."
That's complete rubbish. I have many an album on my computer that I would never have bought if i couldn't download it for free. If anything, at the moment I spend more on music now than I did before downloads.
your sir,
are a fool
What about the ISPs ?
Everyone's really happy to attack everyone in the music industry for being greedy evil scum (as always) but do any of you out there really think you would be spending £500+ a year with Virgin or BT or whoever you use, if it wasn't for all the 'free' content out there? You don't need 50 meg broadband for anything other than media files - streaming or otherwise - and yet no-one ever has a go at the ISPs for profiteering?
The answer seems to be not prohibition and certainly not persecution of the downloaders; it seems right that a form of royalty arrangement similar to PPL and PRS/MCPS that provides income for songwriters should be levied upon ISPs for the 'provision' of this free content which, basically, completely drives their business.
It's like they've broken open the toy shop and charged all the local kids a fiver to take anything they want. Would you blame the kids for 'stealing' or would you blame the guy on the door taking their money?
One thing is certain and that is something will have to be done or we can all look forward to a world of ZERO new releases and endless versions of "Chocolate Rain" and "LOL kittens" as defining pop culture of the 21st Century.
brilliant analogy
i like this. thank you.
Zero new releases is ridiculous
There won't be any dissipation in the demand from music listeners for music, and sure as there are creative souls about there'll be those to make the music. The problem is working out a fair solution for all involved, somewhere between old-model industry extortion and the free-for-all technological destruction of copyright model.
...crap - hit the wrong button...
you wrote all that this morning...wow i feel so lazy.
something needs to be done -
this effects emerging talent more than anyone...
2 years ago i would say everything was fine, sure the big record compaines where making less money - but hey whatever. i was in a band. i was signed. people could hear my stuff. some liked it, some not - but loads of people heard it - i didn't care if they had to pay for it - then some bad stuff happened and i find myself looking for another deal...and the difference it those 2 years is amazing - small indies don't have any money - they never did - but now even less - and less than less is not much - most of the A&R people i know have to look for hits - even the ones for 'underground' labels - sure nothing new - but it seems to have become a lot worse, people are taking less and less risks
....also music producers are really finding it tough to find decent work - good ones too - ones that rate highly with you lot - the budgets they get now are so small, and they get such little time to make something - because labels have less money
- i'm not being bitter either - but much has changed - and as i said it effects up and coming music more than other areas of music - and we all love hearing new music don't we. Sure record companies were too greedy in the past - but it's not right now - and it's effecting the wrong people the most.
music will not die if the music industry dies.
For some reason this article kind of shocked me. not the bit about how much is downloaded and how much the music industry is losing, but the fact that a DIS editor took what seems like a pretty hardline view.
Am i the only one that is quietly confident that music will survive no matter what happens to the music industry? I understand that the business side of music is somewhat important in terms of funding the production and promotion of the music, but i actually think that it is much less important than everyone seems to think.
I download stuff, but i always buy cd's that i like. Mostly coz i like having the artwork etc. Obviously most of my money doesnt go to the band, it goes to the plethora of middle men. In a way maybe the best thing for bands to do would be to make their music free online, but then charge more for live shows. If they are good enough, people will want to see them live and will pay for it. i would anyway. if music was free for legal download, i would still probably buy quite a few cd's. i realise i may be in a minority. i'm just rambling now, i really have no solution to the music industries problem, but i guess my point is that i don't really care. I'm almost 100% positive that the best bands out there are not in it for the money.
reading back through this, i realise how shit a post it actually is, but i'm still going to post it.
i...
...and most of my profession use yousendit-esque sites all day long for essential things. there's plenty of non-illegal torrents and other p2p uses, but even if not i really, really cannot believe that censorship has been suggested!! crazy times.
oh boo fucking hoo
who gives a shit.
But if musicians aren't paid to be full time musicians...
...would productivity increase or decrease?
ha
that is fucking stupid. So the only people who will be able to make a career out of music will be rich kids who's parents can fund their adventures?
"It means that due to file-sharing via P2P, blogs, IM-ing, YouSendit/Rapidshare-ing zip files, CDR's, hard-drive swapping, etc. the record industry is only making 5% of the money it could potentially be making"
LIES. If illegal file-sharing ceased to exist, I would buy about 1% of the music I download illegally.
that was to Brusma by the way
what the fucks up with this board?
Why is no one mention how we listen to music?
So it's difficult to charge for the mp3s, but people are still paying through the nose for mp3 players and phones. Pretty soon no one will have standalone mp3 players, we'll all listen on our phones (particularly with the advent of iPhone) so am I the only person who thinks Nokia's Comes With Music has to be the blueprint here?
I don't know how good their library is, and the phones that come with the contracts are only 2-8gb or something, but give me an iPhone or similar on a contract that costs £20 or so more than the one I have now, with full free access to iTunes or another decent download service, and I will never illegally download a single track ever again.
No?
Another point I might mention - for my sins, I do download music illegally, but not stuff that I would buy anyway. I get things I'm not sure about, haven't really listened too but have been recommended. I've found a lot of music I love that way, sometimes I'll go and buy the album, and often I'll end up seeing the artists live - worth mentioning they get a much greater percentage of the cost of my ticket than they do of an iTunes download.
Good points all round
Yes, the hardware manufacturers and suppliers of multimedia phones also need the quality content to drive their businesses. I was being unfair to point the finger purely at the ISPs earlier.
It's a complex multi-threaded new technology driven world and simplistic business models won't work anymore for media that is tranferred and utilised via that technology.
Maybe it will even be a fairer world for musicians and music lovers alike? Ah... I can but dream!
wow, you're thick and inbred
so many people make naff-all money out of music and carry on doing it anyway, i guess because they like it. i presume if there's no change to their income, they're not going to stop on a whim. now go and get a job. or a lobotomy.
How did they work out that figure of 95%?
It just seems imposible to work it out, blogs / p2p / torrents / cdr swappin / home taping, will be changing all the time and its all over the place. I just can't see how the hell they could get a acurate figure in anyway.
I know its rife and in very bad shape indeed but it just seems like they plucked that from thin air.
Excellent points.
Especially the point about phones and MP3 players. Spotify/last.fm/etc with a 3g phone pretty much achieves most of it already.
music will always be around
pleanty of people are in it just cos they love it, pleanty of labels are in it just to get the music out to people and fund the next release / cover costs. Making money from something as subjective and flimsy as music was never a good idea esspecialy at the lower end in more indiependant circles. It's not going to kill off musicthe only thing that can do that is when the planet explodes... oh yeah the planet is going to explode by the way, forgot to mention that.
Oh man.
I'm not even going to touch this can of worms.
In a nutshell though, outlawing P2P, Rapidshare or anything of that nature is LUDICROUS. Both are use legitamately - for instance, last night I downloaded a new Linux ISO via a torrent and updated the software on my Popcorn Hour using Rapidshare.
Argh. No. I'm not going to do this. The stats from the IFPI are incalculable and bollocks and so are these 'methods' to save the music industry.
it's funny how so many people....
...think they know about how the music industry works -just because they listen and love music - what a joke...i have a good eye for photo's and art but have no idea about art as an industry....which it often is
i wonder how many people here who think they know the 'solution' have worked in the industry...
Music Tax
The premise of adding 'tax' to the bills of downloaders wouldn't be too hard to implement, surely?
There has to be another catch.
To have a fair music tax system, whereby even the most passive, humble artist recieves fair game, the ISP's and the collection agencies would have to create an infrastructure specifically for the purpose of data transfer / royalty allocation.
This process will cause some serious stirs in collection establishments like the PRS-MCPS et. al. Royalty streams will have to be re-worked and in some cases re-routed, and jobs that were once relevent, will shift into lower levels of importance.
This alone has a MASSIVE impact in the rate of address of these piracy problems. These societies have found their place in our music biz heritage. They have become comfortable in their laziness, and will put up a fight when they're told to change some ethics and develop new platforms to accomodate our need for high-speed digital climate.
Yearly royalty reports are a joke. What is this the fucking 50's?
This is an accellerated culture, get with the program, ey?!
I'm certainly not claiming to know the 'solution'
I don't think anyone in here is really, beyond a turn of phrase; even the original article.
One thing that I think people can say for sure, though, is that it's unlikely that we'll be looking back in 30 years time and going "oh, do you remember when there was a music industry? that was totes awesome."
me?
I didnt offer any solutions I just questions how the stats were worked out.
and kinda just said that people are in music for the music and doin it rather than cash.
indeed.
not too drunk to make a valid point!
hmm...
It's friday afternoon and I'm at work so I have neither the time or energy to construct a full criticism of this article but basically I think it is the biggest pile of bullshit I have read on DiS. The statistics are half baked and not grounded in reality, the solutions suggested are completely unworkable. Stick to commenting on the music itself and leave the illegal downloading debate to the tech section on BBC News. Cheers.
and I'd like to add
That I don't illegally download music myself. In fact I don't download music at all, I prefer the physical product in high quality.
Answer's simple really.
There are too many people making music.
The sooner musicians accept that their actual material is simply a vehicle to earn a living from touring, the better.
At this moment in time i'm rather more pissed off with the format of these replies...
than anything to do with the article. It's bloody impossible to follow who's replying to who.
like that.
Oh hi, Kik is back!
the touring point is balls
making a profit from touring for most bands is difficult let alone making a living.
good point
Steve Albini got it right in his article 'the problem with music'. The problem lies with the music industry itself.
copy and paste
it's wrong that itunes etc should charge more/the same for a download album than amazon do for a physical product. I understand that music has a value however a digital track can be replicated for (virtually) no cost to the label/band yet the price point is still based on the cost of a physical copy.
If BMW could replicate their car exactly with minimal cost (i.e the cost of technology to do so, in musics case a computer) would they still charge £30,000 for it? Since the production costs is lower we would assume the cost to the consumer could be lower.
So i would suggest for a start downloads should be more realistically priced.
yeah....
..of course people get into music because they love it - but like any art/craft or skill you work at it till you get better. this takes time and .........money.
you need money to make your art. you need to pay the rent, eat and stuff like that. you gotta buy things to make sound from....you don't need a lot but a bit. for a small band 3-6 years ago indie labels would give them an advance - which they could live off (just - maybe have part time jobs) . this is happening less and less...
why?
because companies are making less money.
why?
downloads.
it's a simple truth - one i know you don't argue against - but i think you and most people on here would be really surprised to learn just how much it effects musicians they love. you know the nice lovely ones, the non greedy ones...the ones you sing a long too..
it's just a simple fact so something has to give.
i felt sorry
when a mate of mine was telling me he sold 1000 records and when they did a quick -p-p check on the big names etc, they found 6000 copies of his album. in the meantime he was working in a cafe. wonder what the people listening do for a living? So it really does affect the little guy more than anyone else. I think the measures above aren't practical in today's world. especially when you think about wifi access etc.
Well, yes; something does indeed have to give
but if the 'solutions' to this horse-has-already-bolted situation involve inviting Draconian data legislation into our lives, then better to lose even those lovely, non-greedy bands.
There are more important things than music. In the wider scheme of things, it doesn't matter how things were 3-6 years ago, or even 30-60 years ago; because the rules have changed, and there's no going back. Other than pulling the plug on the big magic router that makes the internet. Best ban home taping while you're at it, too.
yes
you need money to make your art sure but i consider making music a luxury. it's fun its not work in the traditional 9-5 sense, so yeh you gotta get money but lets be fair about it, im not going to pay loads of money for something it doesn't cost the band to replicate.
Royalties for bandwidth...
I like solution number 2, back in the days when we used to copy from one tape to another, a fixed percentage of the price for an (empty) audio tape was going to royalty collection societies, such as MCPS (England) or GEMA (Germany).
Besides, no one should underestimate the amount of new music that is spread and accessible over the net, when I was young there weren't as much bands and styles as nowadays.. in other words a too restrictive solution will narrow the musical variety...
I know lotsa artists that have day jobs
I would love it if they didnt have to and they made a living just from music but I dont see it being very posible for a hell of alot of people.
we'll...
i'm not complaining, and i have a good job. a .but i don't think working in the music industry should be a 'luxury' and i'd add that most people that work in the industry worked very hard to get there one way or anothe, and work hard to keep there jobs (especially these days)....and i know what your saying, it's not massively important - being a nurse, a doctor, working with the 1000's of aids victims in Africa, that stuff is important - but i still think it's important to have The Arts, and thus musicians and music- no one has ever said being a musician was easy - it never has been - nor should it be - but i'm not sure i'd regard it as a luxury. i think people that make a living out of music are very, very lucky - but they work hard. really hard. harder than most 9 to fivers..
i work in TV - that's not a 'normal' job either is it? that make it a luxury? or do i work my ass off in a really really competitive industry (a lot like the music biz) . . it's a lot like being a musician and i can assure you it aint no luxury.
a lot of working musicians work a lot harder than 9 to 5....you just see all the fun bits.
no one asking for a hand out - is just there is hardly any money about anymore for up and coming bands and that is due to people downloading.
jonny_rat - i think we argee. although i think we should all go back to the 8track.
Simple innit
As others have said, the music industry got pricing on download services wrong and using DRM on legal downloads.
Make album downloads around 3 quid, job done.
"the record industry is only making 5% of the money it could potentially be making"
a pretty stupid statement. They should probably stop regarding filesharing as theft and instead see it as free promotion, people will still want the 'real thing', of course few people pay for downloads why would they when the cd/vinyl is so similar in price
Lower the price of physical copies
I was in favor of this even *before* my computer crashed. Fuck digital downloads...but fuck me because I'm going to have to steal about 3000 records this weekend. But I'm sure I won't feel as bad having to steal them the second time 'round. Heh.
I think we're just gonna have to get used to the idea that indie labels will not survive. Major labels will have to cut waaay back and eventually they'll die too. Musicians will self-release everything and then have to tour in order make money. Even Silver Jews toured last year!
I think labels provided a terrific amount of band support that will have to be financed by bands themselves (ie bands will interview pr companies and not the other way round) if they want professional management. But unless the price of phyical copies comes waayy down in price, no one will be paying for music for long. The only reason people pay for iTunes now is because I won't give them a what.CD invite. You have to ask me nice. :)
Hmmm.....
Seems to me that nobody really has a solution which would resolve the issue of illegal downloading. Not that I am griping or complaining because it is a complex issue and would take along time to conclude.
I could be an absolute cynic and say to get rid of the internet completely with one fell swoop and would then stop the illegal downloading overnight but then thats not a realistic option so wouldnt really work. I would be very reluctant to follow the chinese example of limiting our access to music. I mean do we really want our access to music and the ways we listen to music to be limited?
One idea that comes to mind, although would sound to be a tad vague, is maybe offer an amnesty to websites which offer to download music illegally thus making the offending websites legitimised?
Hmm, I don't know what other people think of an amnesty, just a thought. Something to ponder on maybe?
/\/\/\ Explain this more...
I gave up reading the article after the 3rd paragraph of reactionary hyperbole. I can never take a hysteric seriously. However, I do not disagree that sales are decreasing and I do not disagree that peopel downlaod lots of albums. As a case study for this conversation, it would help if you (gerardTonecity) elaborated more on your comment.
Who is your friend?
What is a p-p check?
Why check big names if they are looking for your friend?
Who has 6000 copies of his album?
How many copies of his album did he press?
What does it matter what "the people listening do for a living" - for his market research?
There is plenty of research and anecdotal evidence that suggest the 'little guy' is not hurt by illegal downloading at all. I know of labels that post their releases on P2P sites as part of their promotion.
I'm interested in hearing more from you, since you are the only person here who seems to be voicing concerns from experience.
Illegal downloads and solutions
A lot of this is crap. I pay good money for a fast connection. I download a lot of live shows off both the Live Music archive and a fan based board that has the artist's permission to freely share live shows. I find more and more musicians offering free downloads. The music industry is broken, and they are trying to make it seem as though it is the fault of music lovers. I don't doubt there is illegal file sharing but
I would be astounded to discover that the industry is NOT inflating those figures not to mention including people like me who do download but do not do so illegally. I think your solutions suck. I don't care if the music industry survives, only if decent music does. The artists don't need the industry. Look at NIN, for only one. Radiohead did fine, letting its fans download for what they thought the album was worth. That is the model of the future. If the industry can't hack it, well, dinasaurs aren't around anymore. As for isps strangling legitimate traffic, that's probably going to hasten some smart people into finding a way to set up smaller isps to challenge the big boys. Nobody likes the cable company or the dsl providers. No one. Like the music industry, turning on your customers seems like a pretty dumb strategy to me.
Sustainability and then some
One issue I do not see being raised to a satisfactory degree, even in the original article, which only gave it a cursory superficial mention is this:
Major labels spend millions, MILLIONS on initial outlay, marketing, promotion, advances etc... therefore, they need to recoup all this off sales to break even, let alone turn a profit.
This is unsustainable and totally unnecessary.
If someone could tell me a major labels average spend ratio of return per £ investment I would love to see it. Evenmoreso I would love to see this figure for each artist individually like Girls Aloud, Robbie Williams, Take That, Sugababes, Coldplay, U2, Killers and other stadium sized acts.
My point here being that; smaller labels will always survive, because their outlay is so small. Sustainability is the key to anything wishing to survive - as the economic collapse will attest.
I am not concerned about the major labels losing/not making massive money on their massive investments for two reasons. One, they are still making A HUGE PROFIT, and two, that particular part of the music industry, whilst accounting for 95% of sales (I just made that up, but you get the idea, yes?) accounts for only 5% (made that up too) of the artists IN THE WORLD.
It is not true that these smaller profits mean labels are investing less in new talent and A&R. it is an industry that proliferates itself through newness as much as reliability – it cannot find a reliable source of income without discovering itself in the first place.
This is absolutely the most crucial aspect of this debate and one I do not see being addressed.
Apparently the record industry is in trouble and there is some kind of economic crisis crunching everything up. If that were true, why is it so many releases on so many labels have all sold out? Why are those labels still putting out record after record? Why are all the gigs still selling? Why are people still making music?
Why am I still spending £100’s a month on records? I spend as much as I possibly can, which is currently more than I have ever been able to spend before. I fully expect this trend to continue for many years. I realise not everyone is as interested in music as me, as dedicated to buying it direct from the artists (many of whom are not even signed by any label, no matter how small a bedroom it is run from), or as committed to keeping physical releases alive as an art form, not just a fetish or novelty item (I am also committed to downloading it too, how else would I hear so much. How. Else. Huh?).
I say that in opposition to the casual “5-albums-a-year” mainstream that bought the 40 million copies of The Bodyguard soundtrack, 30 Million copies of the Titanic ost, 25 miklion copies of Hootie and the Blowfish, and kept Wet Wet Wet and Bryan Adams at Number 1 for 16 weeks each.
Fuck. That. Shit.
That’s my bit for this.
GxMx
p.s. I do not understand why people buy tracks online. Because they want them instantly? Mailorder arrives the next day people, and when it does it looks and sounds like someone gives a shit about it.
Have you never heard of surveys?
That's how it works. You survey 1,000+ people to see what they paid for and what they didn't, then you scale up your findings. Exactly the same as TV ratings.
i couldn't tell if this article was serious or not
Statistics are ridiculous and so are the solutions.
For me, it is much easier for me to download my music illegaly than legally. Why would I pay for an inferior service?
This certainly is a shame for some artists, but the industry is going to have to evolve for this new market. Services like last.fm and spotify are good examples where the it's free, easy, useful and the artists will still get paid a bit.
I have to say
since I've started listening to music on the internet and such I've bought about....5 times the number of CDs I used to. Infact, I doubt I would even care about music if I haddn't been able to discover all these wonderful bands that just dont get regular raido play.
Games piracy is less...
...because it's a major hassle (downloads are 100 times the size), just like with TV/movies. Illegal music downloading is simply ahead of those mediums because it uses less digital space.
What the recording industry needs to do is sell the digital music for an appropriate price. A large part of the cost of a CD in a shop goes to the retailer (who has to pay for premises, bills, staff etc.) and the distributor (who has to get the product from the pressing plant to the shops/warehouses). If you break it down to the actual cost of recording and marketing, the price of a track ought to be something like 29p. Apple (iTunes) just announced they're going to do tiered pricing, but the minimum level (59p) is still too high. If albums were £2.99 to buy online (five US dollars would be a nice pricepoint), as they really should be, they'd be a lot more popular.
I agree that subscription models are generally great for the consumer, but totally unfair on the content-makers. If one user pays £10 and downloads a thousand tracks, they get less than a penny, whereas another might only download 15 and they'd get around 50p (after costs). This makes no sense for them.
Sharing legitimately free content
Not everyone wants to charge for everything.
Yeah, but don't forget
...that most people aren't regular/power Internet users (yet). My mum in her 60s is online (and thus counted in the stats for people using the 'net) but wouldn't have a clue how to download music, legally or otherwise.
this
attitudes regarding music on the internet have already been formed. It's going to take a very well thought out and coordinated plan regarding the transfer of information on a world scale to change that. I don't think the government is capable of it.
that wasn't my point
but i really can't be bothered. being a musician is important and it is a luxury.
mp3 fiesta
i use mp3 fiesta to download tracks, and i pay for them, but the music is so cheap (20 CENTS PER TRACK) that i have my doubts about the legality of this site.
illegal downloads
Hey DIS,
Your solutions seem plausible to me. I was curious if you as a journalist and a (former) label owner will use what ever pull you might have to alert the proper agencies/law makers of your suggestions? Also, how would the artists be assured that they would be receiving the proper royalties in this system? Would revenue go from utilities agency to record label and then issued to the artist via royalties statement from the record label? How much of the income do you reckon the internet utilities folks would want to keep for them selves before passing it along to the record label? I fear that the artist might never see a dime as the money would be transfered from one criminal (the mp3 pirate profiteer) to what ever agencies are legally appointed to police them and collect dues. How can smaller labels ensure against this with out the fleet of lawyers that the major labels show up to the ball game with?
I'm a profesional musician in my early 30's and have seen the collapse of the record industry in a way that late teens and early twenty some musicians were not around to see. It has never been an easy living but there was a time when you could count on having enough money for rent if signed to a label. Something as simple as as difusing the fear and stress of imminent eviction from ones apartment goes a long way towards developing an artist!
I live in Brooklyn NYC . Over the last several years it has been harder and harder to commit to touring or finance an album. The return for the record label and what trickles down to the musician i just to little or is in the red.
Like you said in your article, most Indie musicians do have day jobs. The day that these jobs replace a means to and end and become full time occupations is a sad day indeed. I have always tried to purchase as many of my favourite artists albums as I can. I love the anticipation of opening the cd/record, pulling out the sleeve and devouring the art and, lyrics and liner notes..... and I love supporting my favourite artists.
A university student that is illegaly downloading music will drop a fiver at burger king or beer at the pub. Doubtless that student is not passionate about loving and supporting the corprate entity known as burger king. I know these kids are passionate about their favourite bands and artists.
What I would say to them is this.... You love our music. You take it on the train and into the car and scream at the top of your lungs when the chorus kicks in. We make you dance and set the tempo when your making love. We make you feel like at least somebody in this world gets you when you feel alone or under appreciated. And we do love you! .....
Please, do not assume some one else is taking care of us if your not going to pay for our music.
We make the music that makes you feel something. We collaberate with other artists whom we pay to put a visual face to it with videos and art work just to please your cinematic sensibilities. Somewhere in the process we become endeared to you.
It's about respecting a friendship that we now have.
Cheers DIS,
optimistic NYC Musician.
Didn't iTunes put the prices of some of its mp3s up to 1.20 (or therabouts)
the other day. I mean, seriously, what do people expect when they're charging about a pound for an mp3 (which up until very recently would have had DRM)? This is a site full of music lovers, many of whom are involved in small bands and therefore know how difficult it can be for artists. But does anyone really think that average person is going to pay for overpriced mp3s when a DRM free equivalent is available for free? Would you do it for any other type of product?
I know I'm stating the obvious here, but it seems like the music industry hasn't faced up to the fact that there is no way they can continue to charge the same prices. The draconian measures suggested would work for a bit, but people would find simple ways around them. The music industry has to accept they can not beat the problem of free downloads, they just have to do their best to compete with them. I know many people who would buy legal downloads if they were cheaper, DRM free and they could be assured of good quality. Many still wouldn't - but it would go some way to helping the problem.
The answer.
A well timed and well written (and clearly provocative) treatise on a seemingly hopeless situation for the future of music.
It's ironic perhaps that the demise of the CD has been hurried through by the advent of new technology; hoist by its own petard, so to speak. Even the concept of the album has been similarly damaged, first by skipping through CDs, now by single track downloads. And again of course the LP record was itself a product of new technology all those years ago: Quid pro quo.
So here we are, the emotive debate marching ever onward without ever quite nailing the answer we so desperately seek. And I don't think we ever will. The answer will come the way answers usually come. Not by arguing or pontificating, suggesting or accusing, or even offering rational pointers to spark debate.
Take myspace. A few years ago it became in part the answer for so many. Not by ramming it down our throats or over-hype. It was a success because it was what people wanted. And therein lies the answer, O My Brothers.
Fans, aspiring artists and bands, normal people - everybody. The side issue was that myspace and its owners profited heavily from 'the people', making many millions on the way without recourse to any kind of compensation to the artists, writers or labels. Still, it was what we wanted. They (almost unwittingly) gave the people something they wanted, even though they didn't know they wanted it until they got it. Nowadays the enterprise has a whiff of something not nearly so wholesome. Myspace music is now co-owned by the four major record companies and they too profit now from the work of independent and unsigned artists. There is something wrong with that picture.
Anyway, to cut a long story short, I think the answer is out there.
There will always be pirates, just as there will always be a smelly person standing near you on the tube. ISPs are here to stay for a while. There will always be music too. Or will there? One concern is that one day there won't be any artists or creators or meaningful culture in the world if these saviours of the world are not fairly compensated in some way. Encouraged, even.
As long as there is love and life there will, I hope, be music. And so say all of us.
Taking its lead from the myspaces and facebooks and god forbid, the twitters of the world, the answer promises to find its merry little way to us. I think it's near. I don't think it's a million miles from the Spotifys and We7s; the ad-funded music sites that seem to be struggling to attract sufficient advertising to pay its dues. There is a website developing, slowly and organically, so far unfettered by banks or Murdochs; a nascent social network which pledges to allow us to buy, stream or download music free and legally. By paying the artists, labels and publishers half its advertising revenue. It's British. It will bring like-minded people together to share information, news, events, whatever. A band will be able to plan its tour and route, hire its van, book its hotels, find a soundman in the town where its soundman can't make it, engage with its fans directly, sell its merchandise and more besides. It'll make everything easier. So people will come.
It's a site founded by an artist and a songwriter/musician producer. Complemented (if I may say so) by a seasoned record exec/artist manager. It's primarily for musicians, but if they (oh alright then we) make it what people want, they will surely come. It's still new and developing ('In Beta' I believe is the technical term) so give them a chance. It's set up primarily for unsigned and independent acts but the long legal licensing process has begun with all the labels so within a few months it should begin to reach its true potential.
It's called Kerchoonz. www.kerchoonz.com
It may be a little bold to claim it is the answer. Outrageous even. But it aims (soon I hope) to give everybody what they want. Everybody. And that, O My Brothers may be the answer.
Wow!!!! I for one am a Drowned in Sound supporter!!!!!
Wow! I just wrote and posted a response to this DIS article before reading any responses and they are overwelmingly negative to this article.
Many seem to have the same point which is - Screw the music industry, this giant dinosaur holding court in a Beverly Hills mansion, Living by means far beyond what it deserves, -true artists will find a way to survive, -dont tread on my internet connection!!!
Again, I'm a Profesional Musician. Since 1995 i have managed barely to make a living at music. I started out on an Indie then a major and for the last 8 years back to an Indie. I live in Brooklyn New York USA. My quality of life is not ideal. When I'm not on the road i have to work 2 to 3 jobs 6 some times 7 days a week to pay rent on the shoebox i call an apartment. The days when i work double shifts i ask myself more then once why i do it. When I write and record a new album or play for an appreciative audience then i know why i do it. Why am I telling you this? Why should you feel any sympathy ? Because, If your a true fan of Indie, my life scenario is the same one every working Indie artist faces.
If your a true fan of Indie music, not Britany or Beyonce or Coldplay or U2, Independent music.. You probably listen with an ear thats above average. You care about content and true artistry as opposed to something that seems manufactured and assembled behind close doors by cigar chomping svengallie's with deep pockets and corporate marketing teams. You wouldn't go to a sansburys check out counter line to shop for music . You would go to a Knowledgeable mom and pop recordstore owned by some single geeky dude who is 47, prays on the mojo bible, looks like an aging joey Ramone and has 20,000 vinyl records in his personal collection. You come to his store because in some small way you are a younger version of him.
But these days , it has been suggested, you no longer pay for music .
When as a fan of music did you stop careing about the cover and interior art of an album? On what day or month did you no longer care to read the lyrics that were printed out for your eyes ? Decide the album the artist recorded and intended for you to hear was not in fact the album to your liking?
Was it the sticker price on the CD that turned you off? If it was then i agree, 20 or 15 dollars is to much to pay for a CD. That's the price gouging a major label does. But....... When was any price suddenly to much? When did the creators of music agree to give all music away for free ? As a fan of Indie rock you know that most Indie CD's sold at mom and pop record stores sell from 8 to 12 dollars, convert that to pounds if you please. Still to much? Well factor in what the album costs to record then have a graphic artist design the packaging , have manufactured, boxed and shipped to the mom and pop store and pay the few empolyees who work for circus peanuts at an Indie record Label and the mom and pop store then it's really not that much. It's also easy to conclude that the Indie record label and record store are barely running at a profit. Common sense suggests that this would be a dumb business to get involved in. Must have been started by persons motivated by a Love of original artistic heartfelt music not business men. No one is getting rich here, There just getting one more month of electricity payed at the dingy wharehouse they call a record label office.
Does the Indie Record Buisness sound glamourise to you ? Or does it sound like any other job that your dad works or you work ? Nothing fancy, just a few people trying to provide a product they believe in, pay their rent and not shoot themselves in the head because next month if sales are bad it may be their last.... only now their are no sales.
That 5% Profit/Sales the article mentioned... That's the majors!!!!! That's Beyonce! That's Kanye West and other bad trite comercial rap! That's Coldplay and The Jonis Brothers! The major labels made any money there was to be made this year. The major labels were the only ones that had deep enough pockets to get lawyers involved and sue Napster and other files sharers a decade ago and now. They were the only ones with the money to invent online music stores like Itunes and then control and constrict it's output. It could be said that Itunes chops up an artists catalog and sells it off peacemeal cheapening the music expierence in the only way the marketing department at a major label can.
It sounds to me like your main arguments about the giant dinosaur music industry are really directed at the major labels. Fuck them is my attitude also. Their bad business men in Los Angeles who don't care about music. They are most deffinately struggling but it's a longer slide when your bank account pulls money from the giant conglomerates that own the majors as well as banks, biotechs, pharmaceuticals, textile and weapons manufacturers etc.It's just one of many products they have no personal feeling for but sell anyway.
If major labels are your real enemy then how about you only pirate from the majors? use your sacred internet connection to validate the record label the artist your about to steal from calls home base and then use your independent minded discretion.
Remember please that Indies are owned not by a parent corporation but a 47 year old guy with a Joey Ramone haircut that has a name like Steve. Steve loves music, may bathe irregularly and eat yesterdays leftover Chinese food at the office most days cus he is the president, A and R rep , marketing department and mail clerk all in one. This makes his 9 to 5 longer then yours by several hours. Steve's a geek who loves music and loves that he gets to help a young band write its Nirvana Nevermind only no one wants to pay our Steve any more and in turn Steve can't give his bands tour support or help them with recording costs or even buy them lunch.
When i was signed to a major label our advance was 80,000 US dollars. 1995 US dollars. This payed our rent for a year (my band shared an apartment) bought us a tour van and a few instruments (a bass and some keyboards and a PA) payed for a rehearsel space and a fancy British producer to record us in LA. It was spent within two weeks of signing and we the band had little to no say in the matter. When we originally signed we were told we'd have artistic control. Artistic control became, "Gentleman, you have 3 choices on this list and we are willing to pay for choice one only". Over the next year and a half people at the label were hired and fired regularly. The new people didn't sign us and didn't care about us.Further money was spent on our behalf that we didn't approve and felt was unnecesarry and we went in debt to the label. I never saw any money in my bank account personally and worked a "real day job" job from time to time when we were not touring. We were a succesful underground band but to "indie" for American radio. A lawyer advised us to brake up to get away from the debt we owed and the bad decisions others were making for us. We never played together again. This was typical of the fate of many Independant minded or styled bands that went to a major back then. File Shareing wouldn't be an issue till 2 years later (late 1990's).
My expierence with the Indie Labels i work with is wonderful. First off, there is no big advance (some times no advance). But I can call or visit whenever for advice or an honest opinion or even just to hang and talk with other super music fans. They get me. Ideas about releases and marketing are creative and fresh (they have to be on hardly any budget) . They pay for mixing/ mastering and the physical product. They also have introduced me to other helpers( publicity reps, agents etc) who are also down to earth likeable people .
I record much of my albums on my own and have paid out of my own pocket (remember those 2 to 3 jobs i have). It does cost money to buy software and compressors and microphones and entice musicians to record for you. For example, i payed $2,000 for a drummer, singers, and a horn player on my last recording. It was real effort for me to save that amount. 2 of the musicians have children, i respect them as musicians and wouldn't expect that they could afford to do it for free.
Plus, there is a grey area not mentioned. You who are reading this, get payed at a job for the hours you work. A musician will work hundreds of hours learning software, recording techniques, rehearsing etc. Who do i send that bill to? OK, why should I get paid for that, musicians hang out all day, right? Why should i get payed to have fun?
I often spend my only time off in my windowless rehearsel space. while the weather out is amazing outside, i'm in an enlarged closet space working away while 3 heavy metal bands that share the adjacent rehearsel spaces around me duel to Slayer's "Only a little south of heaven" all day till i feel nauseated from the vibrations of low bass metalness.
To me It sounds about the same as your job, sitting in a cubicle entering data for your bald fat prick of a boss. Though You come in at 9, leave at 5, take lunch, get payed for over time and leave work at work. You'd quit if you didn't.
I don't get payed, work 12 to 13 hours routinely( on days off from my shitty money making jobs) and don't get to leave work at work.
musician's struggle to have any amount of financial savings, medical insurance. For me it's a real fuckin bummer to put as much time money and effort into something and then have people download it , listen to it out of the context i worked hard to put it in to be cohesive. Negate the artwork that helped solidfy it as a true composition and then not pay a cent for it. YO!!! I don't want you to pay for my mercedes! I do want for you to pay my label something so we can break even and allow me to repeat the whole exhausting process over again.
Let's Pretend you were a fan of my music. Would you not pay 10 dollars ( ? pounds) for my cd knowing what i go through financially and mentally to put it out ? Wouldn't it seem like a fair price? With everything you spend money on that you don't require to live - socks, magazines, booze, wouldn't that ten dollars make you feel like at least it was well spent ? Or going to a good cause? If you can convert dollars to pounds you can do the math and see that your paying for my CD is the only way I and the label and the distributor and the even independent record store break even. You'll pay 10 dollars for a movie ticket. You can only see that one time. Your welcome to listen to my album as many times as you want.
I don't want to put and end to your internet access. I do want you to pay a bare minimum for my music. I don't want to put it out in a compromised state like a shitty demo that i did in my bedroom with a rubber band a micro recorder. you wouldn't want to hear that either!
You don't want to hear the idea of a song. You want to hear A song, that is my guess.
Eventually that is the only way musicians will bring music to you because that will be the finances of their reality. And then all music will sound like a cheap underproduced demo.
Music will become a devalued pencil drawing on a napkin instead of a colorful textured painting on a canvas. Shi-at!!! I agree that musicians need not be wealthy. Why does a footballer really deserve millions or Tom Cruise, 20 million per film? C'mon T Cruise? Get tha fuck outta hear!!! But at the very least pay the Indie record label 10 dollars to put the record out of the band that you are a fan of. I don't have the time or marketing expierence or connections to do Steves job and I don't want to. I just want to make music.
My expierence is the expierence of every Indie musician. Drowned In Sound seems like a Indie music site to my Yank eyes and ears. You wouldn't come to DIS if you didn't care about This kind of music and the bands that are meant to play it. Why then would you not do your part to support the Indie community?
That's what this is. Garaunteed the people that are running this web sight are music nerds that barely make a living but love good music so much that they do this rather then something more financialy viable. They probably thought it was funny when the profiteering major labels started to suffer because of file shareing. Then quickly realized that Indie Labels would die out much sooner. The majors have enough money to go a decade while working on a way to stop file shareing.
An Indie label has NO money to live off of, NO legal recourse to mount an attack and NO prospect of survival if you are downloading their music with out paying for it.
If you know all this and would still willingly pirate independent music then i have to ask...
Were you ever trully a fan of independent music?
Hokb
I don't think anyone on here has complained that CD prices are too high. The labels charge too much for downloading. The price shouldn't be anywhere near the price of a CD when the overheads are much lower
Passionate speech, but it's not going to change anything
Fact is, even if illegal downloading was banned it would not mean that everyone rushes out and buys some obscure cd for a tenner. It would just mean that the band still gets poor album sales and less exposure - therefore less people coming to their gigs.
It might be hard to accept, but maybe the record label that can barely pay its bills is just not very successful. It's not like before illegal downloading everyone who came in to the industry made loads of money. The reason small musicians have to work day jobs is because its a difficult industry with an unreliable income. Banning illegal downloads will not change this - the simple fact is not everyone can be a rockstar.
nonsense, the overheads aren't much lower
manufacturing an actual CD costs very little. it's the studio time, engineers, producers, mixing, mastering, promotion etc that the £8 you spend on a CD is recouping, and those costs are still there if the album is distributed digitally.
i thought
Live Nation made it clear that there was no hope for the recording industry.
the KEY POINT most people didn't seem to get from my article
wasn't that banning downloading would result in people buying more music but it would mean people developing services like Spotify, we7, etc...
Wow, i am pretty impressed with this article.
The stupidity expressed in it has actually provoked me enough to post a response. At the end of the day, all that is ever being said by people in the music industry is that they want money. That is what its all about. Is there any evidence to show that bands/artists etc are actually suffering or is all the problems coming from the industry which is essentially grown as a byproduct of the artists. Are less bands being signed these days? Are bands splitting up because they cant afford it? Or are record label executives just not as rich as they used to be? I also sense a bitterness associated with the closure of the DiS record label. Record labels which are not successful have always shut down for one reason or another throughout the history of the industry, especially small ones. Thats how business works.
Also i cant begin to express my disgust at the idea of restrictions on the internet. The internet in this day and age is becoming so much more than a way of accessing information etc. The internet is a new world and the internet should be free to people. This is not me saying its ok to download things illegal, but its me saying that you should not allow people who control something which they have no inherent right to controlling just because they don't like it. Where is the line between that and censorship? There is no line and its a very slippery slope. Basically advocating the actions of a county like China is both foolish and misinformed at best.
is it actually an imperical fact that indie musicians etc are being seriously adversely affected?
I mean, the stats would kind of suggest they were, but I just haven't read any article that offers any sort of case study or whatever, plus there seems to be a lot of y'know, good bands about still. Obviously people get dropped, but I mean, are there good people who've been forced to give up, are there any sort of loose stats about the average working wage of a jobbing band member, etc?
I'm kind of ambivalent about the whole thing, in that selfishly as a consumer I haven't seen anything getting worse for me, and so I kind of find it hard to get as overly worked up as people clearly are here.
* which probably makes me sound like a right cunt
I just mean I feel a little detatched about these things, when I think I'd be less so if x band that I like was unquestionably suffering as a result of all this.
Lukowski is just being honest
And just expressing the general view of bands, music industry, etc. which is part myth created by the bands and industry themselves and in part a creation of the music lover who likes to imagine their favourite artists as being somehow beyond the grubby world of commerce that the rest of us live in.
The fact is that bands ARE being massively effected by this and yes the majority of the industry types are also losing their jobs/businesses. They just don't advertise it publicly. Bands always cite other reasons for them leaving labels or splitting up - to say you've been dropped or that you can't afford to be in a band anymore is equivalent in the public eye as saying "we are shit" so it rarely gets said.
The people who are squawking about the end of the world for music are simply the canaries down the mine shaft who can see the long term implications for music. It's not that anyone gives two shits if Madonna or Elton John lose a few million in the next few years in record sales; no-one cares about Simon Cowell and his protegees of evil. We can just see the knock on effect actually happening right now with bands at all levels being dropped and finding it hard to make a living.
People talk about the live scene being the saviour but even that has had a nightmare in 2008 with only the very big shows and small regularly attended venues actually doing well. The mid range shows with ticket prices around £8-10 are not selling out as they used to because a) people are going out less because of the general shitty economic situation and b) less new and interesting bands are being promoted to a level where they can sell 600+ tickets a night across the country for a tour. Promoters are offering less money to play as a result and tours are just not being planned because, hey, they cost a fortune even if you do it all in a van and sleep on floors.
Yes there will be exceptions, no-ones saying there aren't, and I for one hope that a DIY punk ethic will take hold and a workable model for create, release, tour and survive will appear for bands and small labels/businesses such as happened in the late 1970s. The worrying difference between then and now is that back in the 70s/80s/90s the DIY labels were offering a 'choice' to a consumer between the corporate releases of the majors and themselves; people would still buy records and you could sit down and say "If we sell x number of albums we can cover costs". Back then you knew there were people out there willing to support you and pay some money for a copy of your album - nowadays, can we be certain anyone will pay for recorded music?
So if you can't make money from your recordings and touring is also becoming less and less the magical cash cow for bands, I think its fair to say that the sound of the canaries squawking is becoming deafening to those who can hear them.
I mean fer fooks sake - Iggy Pop is selling car insurance! What more signs of the impending apocalypse do we need (joke, I think).
So whats the answer? Maybe there is no simple all encompassing answer. Maybe it is going to be shit for a few years at least but on the bright side if it means that the Brit Schools and their like close down and stop perpetuating hoards of crap careerist no-marks (Adele, yes I mean you!) into the world then maybe its a good thing. Maybe a cull is needed?
donation
As a co-owner of both a micro label and music website I've seen first hand how much p2p can affect sales, so our answer is ...
a digital singles club (hey I'm not saying we're original) where the tracks are available for free with a paypal donation button that links direct to a bands paypal account (so far so Radiohead)plus the option to pre-order the single on vinyl and once(if)enough money has been raised to cover pressing we go ahead with it (the band can choose how much money per unit they want to add to the manufacturing cost to cover their expenses), the website gets more money from advertising (hopefully) due to added traffic from the bands fans, the bands get money straight away from the release (instead of waiting months for royalty cheques to dribble in)the label doesn't get into debt (as everything is pre paid)and the fans can either get the songs for free or pay for the 'added value' of having something physical ...this of course would probably only work for the smaller band (and has a patent pending ;)) but we think it's a way of meeting the changes to the industry and not demonising people who want to get their music for free.
This is a little blunter than necessary
But why the fuck do I care if you spent 12 hours in a windowless room? You chose to do that. I don't expect to get paid for reading the newspaper, cooking dinner, making someone a birthday present, or any of the things I might do in my spare time. You can have the 9 to 5 job that plenty of other people have if you want, so I think you should hardly complain about your own choices about what to do in your leisure time.
I'm sure this will get lost in the mass of comments but
"the record industry is only making 5% of the money it could potentially be making" is the silliest thing you've ever written.
a) Lots of people don't pay for downloads. I never would, for one. So they're paying for CDs and vinyl. I'm sure that makes up more than 1% of all the music downloaded or bought.
b) Come on. Do you really think there's a demand for people to be spending 20 times more of their income on music than they are now? lol at you if so.
Didn't bother reading after that.
The naivety displayed in most replies on this thread
is cringeworthy yet hilarious.
Musicians are bad m'kay
This is an interesting discussion but like any discussion about the music business there is always an underlying hatred felt by those who make music as a pastime for those who make a living out of it.
Being good at making music isn't something you are just born with - even the greatest acts anyone loves have had to work their asses off to reach the heights of their art.
What is the difference between a great chef who cooks you a superb meal and a great musician who provides you with a soundtrack to your life? They both put in the years to develop their talent to a point where they could make something magical happen apparently effortlessly.
Simple answer is that unless you do a runner from the restaurant you have to cough up the dough because you can't download it for free on bit torrent. In one case you risk getting nicked by the police or at best twatted by the waiters; in the other, you are a freedom fighter against the capitalist system.
Ah rationalisation, I wonder where we would be without it.
I think radiohead hit the nail on the head
with the "pay what you want" option. People who can't afford an album can listen to it legally. People questioning whether to buy the album can listen to it and decide whether to pay or not. That helps artists strive to make better albums to generate more income. This could also be applied to Cds except it would be necessary to pay a small fee for manufacturing and shipping.
hmmmm....
...so how much would pay to hear my mp3? or if your curious would you just download it for free. the latter right. why would you play for something you don't know or trust? that's stupid.
radiohead where as irresponsible as the KLF where in burning a million quid. They are a huge, huge band who make a very good living from music. To equate that with a small band is naive.
not everything is equal.
some really good points mutatman.
i would be really interested to see how many people on here have even been in a signed band/worked in the industry or even know anything about how it works, apart from buying records, and loving music....
anyhow - it's clear that opinions are pretty divided, which is strange. People usually listen to the musicians they love...and i bet your favorite musicians wouldn't agree your arguments that everything is fair game....
Now will someone get on with it?
I'd go with the tax option every time. It's got to be the future.
You simply cannot restrict the internet. Surly the last ten years have told us that.
Where as a tax on the money users pay the ISPs is brilliant. Exactly like a TV license in the UK. People don't even think about it. Each territory/country has to enforce it within it's borders. Country's can be forced into playing ball by restricting the actual physical speeds at which they're connected to other countries.
Although l'd add, Spotify is absolutely brilliant, listening to it now, and l hope it succeeds. I'm just not sure if it can generate enough money through it's very limited advertising to pay the musicians for the use of their work.
NB
To get around rapidshare/yousend it you have to offer a better alternative ie. Spotify.
Monetizing size, as mentioned in solution 2, will encourage artists to put size (ie. length, quality) at a premium.
Don't be so silly
As a former Oink and Libble member I guarantee you that those 95% of downloads do not represent lost sales. I would, like many others, download anything (and sometimes everything) by a particular artist, even if I didn't really like them. It was easy and free, and in many cases I ended up deleting the files a week later. There is no way I would ever have bought some of the crap I downloaded.
Having said that I recognize that illegal downloading IS theft, and that undoubtedly the effect of me and many others no longer buying CDs led to the closure of many of the record shops across the country.
So after the Oink closure I stopped torrenting, and eventually closed my Libble account after realising that I wasn't going to use it.
And while I haven't started buying CDs again I now use emusic.com and more recently spotify to listen to pretty much whatever I want legally.
There is a problem, however. The 'hardcore' pirates use a number of ridiculous excuses, like 'I like to try before I buy', 'I hate DRM', 'I only listen to V0 rips', 'Its too expensive'. Even as the music industry tries to address these the fact remains that even as these 'reasons' become less and less relevant, people will still choose Free over paid for every time.
Now that its possible to get DRM free, high quality, relatively cheap downloads maybe it is time to start getting tough.
Silly numbers
The idea that those 95% of downloads are 'lost sales' is ridiclous - as a former Oink and Libble member I can tell you that I would download who discographies by bands I didn't even really like, just because I could and it was free.
The Oink closure scared me enough to move to legal alternatives like last fm, emusic.com and now spotify. I now realise that piracy IS theft - ok so I might never have bought most of what I downloaded illegally but I would have bought between 2 and 5 albums a month - instead I downloaded that many every day for a while and bought 0. I guess the same can be said for many people.
Now that we have plenty of legal ways to get high quality, cheap (even free) music LEGALLY then I guess it is time to get tough.
ISPs should start by blocking access to illegal torrent sites, blog hosts should close down illegal blogs quickly and file hosts like Rapidshare should be made to hand over the identity of uploaders whenever an infringment is found.
Note to 'pirates' - the 'try before you buy' argument is no longer valid (see spotify/last fm etc)
The DRM argument is no longer valid (see emusic, amazon, play.com and itunes).
The price argument - ok itunes is too expensive but emusic isn't, and if you don't mind streaming the music every time you listen to it then spotify is free.
I thought the first one had failed
so i typed it again in different words. I am a twat.
Record labels have to make people WANT to pay for something.
Or make it worth their while. Which isn't easy considering you can get it for free, illegally, but with little chance of punishment.
I reckon back-catalogue boxing is one way to go.
Either make crime legal or make music illegal, these are the two
solutions that you were referring to, surely?
"95% of music downloads in 2008 were illegal "
whatever trevor
HAY GUIZE I HEAR CHINA HAVE SOME GREAT IDEAZ ABOUT HOW TO RUN THE INTERNETS CONFIRM/DENY?
Here's my two solutions:
1. Stockholm syndrome music bloggers stop thinking up new and exciting ways to harm music and stifle freedom.
2. Music industry RIP
How depressing
to think that the above "analysis" and "solutions" come from someone who might otherwise be seen as presenting an alternative to the mainstream music industry practices and logics.
Seriously,
This is a 'The Onion' style parody opinion piece right? I just got here, is that the sort of thing you guys do on this site?
Solution? Lower the price of CD's
The public has been trying to send the record companies a message for years and the fail to listen. The message “lower the cost of CD’s” If a CD way $4.50 would you bother to down load? Why are they so much? Because recording artist get paid too much, In America if you make $200,000.00 a year you are wealthy but for some reason the entertainment world thinks that they all deserve huge paychecks. Our country is in a recession and I think the entertainment community should do something to help out, lower the price of CD’d, DVD’s movie ticket prices, concert prices. And stop paying bands before they ever make any money for your label, Did Janet Jackson ever make back the $90 Million she got from Sony in the 90’s? Why did they pay her so much before she ever produced a dime for them? It is so backwards from the rest of the business world. We have been giving you the answer but you have not listened.
seriously...
so, sean is worried about coldplay's sales. that the mega benda are not selling 20 million copies as they once used to!...
the question on my mind is- why would he care? he's not in coldplay. aren't you, sean?
unless you're greedy corporate music industry cunt working undercover for, before this article, previously decent DiS.
that's the only way i can understand your solutions.
and let me ask you something else, while we're at it? what would change for the listener if god forbid your solutions would ever work? would records get cheaper? would you feel satisfied paying 15 euros for an album that you got on itunes just as much as you were when that same industry forced you to pay 15 euros for something as ugly (sounding) as CD. that, by the way, since i can see you're into the numbers, was worth around 50 cents to produce in that same china you're mentioning as an example!
i mean, WHY THE FUCK would anyone sane on DiS worry about music fuckin industry!
i'm only glad vinyl sales are going up. coz music deserves soul packageing.
Whats' the problem?
I'll be honest I think illegal downloading is the best thing to happen to music. I'm not just saying this from a consumer stand point because I intend to be distributing some music at some point in the near future and if I charged for it then realistically noone would listen to it. Illegal downloading has allowed small bands and independent music to thrive as they can get their music out to everybody and many bands are in favour of it as well. The only people against it are major record labels who are missing out on lots of money and I think that's quite frankly a positive thing. Would we rather people fork out lots and lots of money to major labels whilst less high profile music goes unnoticed or would we rather allow freedom where everyone is equal in terms of distribution?
so..
what's the answer then?
he doesn't care about coldplay..
he is using it as a barometer for general cd consumption. Most cds are sold to a mass of people who buy the same 5-10 cd's each year and without them the industry has alot less money washing around.


In Photos: Sinner's Day @ Ethias Arena, Belgium
In Photos: The Wave Pictures @ The Garage, London
In Photos: The Long Count @ BAM Howard Gilman Opera House, New York City
In Photos: Brainwash Festival, Leeds
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