Official statement: BSKYB and DrownedinSound end joint venture partnership.
As many of you know, last year DrownedinSound.com signed a deal with BSkyB to support the expansion DiS and to create some new websites.
A key premise of this deal was that these new sites, alongside DiS, would support the music editorial on Sky’s portal and provide distinctive voices for different audiences, both niche and mainstream.
However, as of today, and following lengthy discussions between Sky and DiS, the decision has been made to end the joint venture partnership between Sky and DiS. This decision was based on a change in the online ambitions for both Sky and DiS. Following these changes to both Sky’s and DiS’ strategic focus, it was felt that the joint venture was not able to deliver the anticipated value to either party.
DiS will therefore return to being an independently-owned website, which means that we can now refocus on developments to improve DiS’ functionality. This is already underway and a more community-focused site is forthcoming.
We’d like to take this opportunity to thank you for your continued support of the site and for your patience and understanding at this time. We look forward to embarking on a new era of DiS as we enter our eighth year.