MTV had announced plans to do such a thing back in 2002, but they were scrapped. Logo, the name of the new venture, will go live in February 2005.
The Traditional Values Coalition have branded MTV's move as bad news for American families, and have called on religious groups to join them in a boycotting of any companies that chose to advertise on the new channel. Well, when in America...
Tom Freston, head of MTV Networks, stated that he doesn't expect any substantial backlash to the channel. Considering the estimated $400bn spending power of America's gay society, DiS reckons he's within his rights to offer a smirk and watch the advertising money roll in.
DiScuss: What are they going to play? Wall-to-wall Kylie?