The deal enables eBay users to bid on exclusive memorabilia, concert tickets, rare catalogue music and newer tracks, as well as opportunities to meet their bands/artists. Want to win drumming lessons by Nickelback? Well here’s your chance, you lucky lucky thing you. Also up for grabs are signed Bon Jovi guitars, and front-row Jay-Z tickets.
UMG boss Bruce Resnikoff said: “This new relationship enables us to provide passionate music fans with a one-stop shopping experience where they can purchase the music and memorabilia of some of their favourite artists."
They are the first major label to forge a relationship with eBay. The music section on eBay is already the most popular on the site. Well, it looks like it just got bigger.