Sean 'P Diddy' Combs' ever-widening adventures beyond the musical realm continue: the managing director-turned-rapper-turned-something has scored an unlikely success in the world of mens fragrances, with his new smell for blokes making a million dollars a week Stateside.
The cologne, Unforgivable, has flown from Wal-Mart (other stores are available) racks like some kind of bird, or something. Y'know, something with wings, so it can fly. It's number one with a platinum-plated bullet in the scent rankings, and Diddy is so chuffed he's to develop a fragrance for the ladies. It's due out in the summer.
"When we set out to create this fragrance, I wanted to revolutionise this industry," he told AllHipHop.com. "Mission accomplished."
DiScuss: Does Diddy wipe his arse with 50-dollar notes or what? Moistened tissue, at least... rich S.O.B.