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P2P: Kaiser Chiefs have their say

Kaiser Chiefs' Nick Hodgson wades into the great download debate...

 

About three weeks prior to its release, our album got leaked. A gloom came over me when I saw it available on blogs all across the globe. It has nothing to do with money, that doesn't come into it, but it felt like someone had come into my house and nicked stuff (then put it on the internet for everyone to have a look at).

Amazingly, some of the people who blogged our leaked album signed off with 'I appreciate comments and thank yous', as though they were providing a legitimate service. There is a 'them and us' mentality developing where the artist is the bad guy for demanding dosh and bloggers are the saviours, finally winning the battle of the album and providing the free music that audiences deserve. This can't last forever, though, and ultimately everyone will feel the effects.

We have also noticed that major labels are refusing to pay tour support to artists and bands. When we have asked young up-and-coming bands to tour with us in the last few months, the answer has come back from the record company that they're not going to pay to let them tour Europe or even the UK. It is expensive for a band to tour – transport, hotels and crew are not cheap – but it is essential for bands to tour because that's how they get good and it's the record company's job to finance that. The worst thing about the leaked album though is that it's just not the way an artist or band wants their new stuff to be heard. It removes any sense of celebration or ceremony and sometimes the leaked stuff isn't even the finished version – double bad.

I saw the vinyl edition of our new album in the dressing room yesterday. Many people have written in the past about the beauty of vinyl and the feeling you get when holding the sleeve and removing the record. I am a vinyl fan already, but just then I realised that this is what I want people to experience when we make an album. I don't want people to download it three weeks before it's supposed to be out because an unknown person somewhere in the world has uploaded it. I don't want people to click on 'Play' and hear it through laptop speakers, skip through it and then get on the internet and comment about it.

When I was a kid I would buy tapes. They were pretty expensive items and I wouldn't invest in them lightly. There was a lot of research that went into the eventual purchase and when I played it I wanted to get every penny's worth. I would play it hundreds of times (apart from New Jersey by Bon Jovi – I realised that was a mistake on first listen and I can clearly remember the feeling of 'Oh no, what have I done?!').

When I bought Definitely Maybe I opened it on the bus home and played it, then got home and played it again, this time reading everything on the inlay card and learning the names of the band members. Same with Supergrass and Stone Roses and The Charlatans and many, many more... The level of appreciation was really high.

On the other hand, it is convenient to download stuff and it doesn't cost you any money. And you can 'try before you buy'. But by making it free and too convenient it removes the value, and means you don't feel like getting the most out of it. You might play it once and never again, much like me and New Jersey, difference being I'd paid over £8 for that. It's like music festivals: if they were free, people would just leave when it started to rain.

So obviously I would like people to go out on the day the record comes out, buy it on vinyl and listen to it on headphones in the dark, but it seems more unlikely than ever (our last album went into the vinyl charts in the first week at number 1, but only sold 82! – this is official chart data by the way).

One day people will probably say, "Remember MP3s? They were beautiful. I used to love the feeling of waiting for the download to finish, watching QuickTime load and the anticipation of pressing the space bar". So, in conclusion there is no conclusion. Even if people are downloading albums for free at least they're being heard and as we always say, 'You can't download a T-shirt'.

 

P2P: Previously...

i still think

the quality of free content should be capped to force people to buy things.

but at the same time i'm all for (hidden) taxes on hard drives, cdrs, bandwidth and othersuch stuff. people pay an amount per yeah - and i have no idea how much - to pay for libraries. if music worked like this and was available to everyone free, on tap, like water, then the concept of sharing would be obsolete. but if people wanted flac files or physical products, etc, they'd pay for them, much like people do for HD tv or to buy ringtones or to sit at the front of the theatre (although even the seats behind pillars aren't free!). great art was always commissioned to be shared with the masses and music has never fallen into this dimension.

music is an artform and someone has to pay the costs. yes some music can be made for next to nothing but at the moment its a complete mess. the fact people can hear something and react to it, all too quickly, especially things they once never would have bought and therefore never heard to hate, is a huge problem. there's a huge lack of warmth, positivity or even respect for music and those who invest in them, so i do agree with a lot of what Nick had to say but this is such a complex issue.

yeah = year

Good Article

Thi is the best Kaiser's article on the site - agree with the majority. It sounds obvious but Nick is a similar age to me so I understand all of the vinyl buying chat but also realise that things change. Having a combo of vinyl and downloading some stuff is cool too - so many band still putting out 7s too. If its an album of a band that I really love then I would buy the physical version and dowload newly discovered stuff.

I think..

it is about supply and demand to an extent and also monies..

As a music obsessive I go through a lot of music and when I was at school with no money or very little, CDs were a luxury and it was at that point I was hitting audiogalaxy and kazaa for all they had because my budget could never keep up with my need to hear more and more music.

These days I have a job and I spend considerable amounts on various formats every month, but I must admit sometimes I still do opt for a high kpbs illegal download when I want to check out a band who I know nothing about..usually ending up in deletion if I dont like it. Sometimes If I order a cd from overseas which I know will take weeks I cant wait and I buy the MP3s...

I think this is already being done, but perhaps there could be a preorder for the physical releases that let you have the mp3s while you wait for the physical release date?

edit

EDIT: Sometimes If I order a cd from overseas which I know will take weeks I cant wait I will DOWNLOAD the MP3s off a blog/torrent etc

I don't think

any music costs next to nothing to make. Songwriters, bands, even gimmicky dance acts have a habit of omitting the time spent creating a recording, and only regarding the studio/equipment etc. costs as the cost of recording... maybe because (especially in this country) musicians have been generally brought up to think of themselves as not doing a 'proper' job. It's rubbish, really... in any other creative service industry like graphic design or advertising, you are paid by the hour (as are session musicians)...it's funny how the actual brains behind ideas, the songwriters and film directors, are actually expected to do all their work for free in the gamble that they will make future royalties.

Tour support is a worry, but that's merely a change of environment, and one perk is that if bands have no tour support, headliners record companies/agents etc. won't be able to continue with the perpetually disgusting phenomenon of the 'buy on'. It is possible to tour without crew, driving yourself around, using the house engineer, bunking on the promoters living room floor(or four to a travelodge room) and needing to sell merch to break even on van hire. When you start getting an audience, and reasonably attended headline tours, you can start thinking about improving things. Touring can be one of the main sources of revenue these days, and the aim for every band, even the small fish, should be to make it profitable.

the simple solution is

filling p2p programs with bogus mp3s that are either silent or contain some unpleasant sound, like static. This will make the whole process time consuming, frustrating and pointless for the serial downloader and eventually close down p2p communities.

Sites like emusic.com represent incredible value and are in my opinion the future for music distribution. I buy hardly any physical music anymore - only the output by a handful of artists. 10 years ago, yes, it was nice to smell the vinyl, hold the inlay card, read the lyrics and all that crap but we all have to accept that that simply isn't the way most people consume music anymore.

Although the bit rate isn't alway cd quality from emusic I hardly notice the difference. Downloading legally and affordably is the solution I say. Now let's fill those p2p sites....

why sell 160gb ipods...

when it would cost thousands to fill them? it's just hypocrisy, making money where you can, and demonising and alienating consumers when you can't... the industry has been largely reactive to change. for instance, CD prices have only plummeted because of the impact that piracy has had on demand. the fact is that people have been encouraged become used to having a greater range of music at their fingertips whenever they want and the old industry model can't offer this. one way that torrents could be trumped would be to provide unlimited streaming from a library for a set fee. sites such as last.fm appear to be headed that way, although wireless internet would need to be ubiquitous first in order it to work

good article

nick. thanks for the vinyl stats, might slip them into my dissertation

New Jersey was a great album.

Well worth the £8.99 I bought it for on tape in Woolies when I was a wee lad.

Good article

and some interesting thoughts on the industry and music consumption here. I guess the main point I empathise with is the release of a record no longer being a cherished event, as chances are you will have heard it beforehand. I remember the huge mad rush when Muses last album leaked, for people to hear it and form any opinion - within hours of the leak it seemed. That appeared more important to those people than actually sitting down with the thing and listening properly.

Well said,

As a 'in the dark, headphones n all' vinyl fan I totally agree that the art of music appreciation can so easily be lost to the ears of a flippant downloader. I totally hear Nick's point about flicking through an album on laptop speakers and straight away getting online to disect it - especially when this comes from an influencial journalistic source who other lazy critics may then borrow from and spread the misinformation like a plague. Example perhaps being Kaiser Cheifs, people on this site were perhaps prematurely commenting on how lame the lyrics to 'never miss a beat' are. Right or wrong, they missed the irony and although yeh maybe obvious, the point in jumping the gun.

I think all music fans have a moral responsibility not to abuse the ease of downloading, it is great to be able to try before you buy, as long as you do actually buy and support artists that have given you something. I once belonged to an infamous members only file sharing website via a friend's invitation, the one time i uploaded something that i had bought online was a new album by a well known lo-fi psych band. In uploading this i immediately got a bunch of angry comments from people saying the quality was shit and i should be 'suspended' from the site for a while for not adhering to the rules. I was docked ratio points.... fact of the matter is the album is lo-fi anyway and i figured beggers could't be choosers... I was wrong. Anyway, I quickly realised the kind of place i was in, theses people actually think they have a right to expect people to just provide them with top quality, free albums for trade like some horrible black market without consequence. Its like a bad white collar crime commune, too much ignorance to regular society so i got out fast. Some friends who are a part of this network won't hear me out, they think its about give and take therefore fair, that downloading and uploading ratios make it fair, some buy records and understand the artists predicament but a lot don't even consider the artist in the matter at all and only consider the ratio. It is clear to me that people are never gonna be uniformly morally responsible enough to give the artists the respect and money they deserve for their art, therefore some kind of law is (regretably) needed.

Definately a complex issue.

Though it pains me to say it

as someone who likes to have a physical product to hold and look at the rise of downloads is probably good from an environmental point of view so ultimately should be promoted over CDs and vinyl.

I was thinking the exact same thing before

Is a PC on 24/7 downloading stuf any better though?

It is a very valid point that in the future the industry may be all MP3 on an environmental standpoint. It is also worth pointing out that a good chunk of people will use MP3 players anyway, which is just a ripped CD similar to that bought in an online store. I also know a few friends who have modded their hifi systems to stream their computer music from so eventually it will probably become commonplace.

Well... the future is all about streaming anyway..

with services like Spotify.com all must will be streaming on demand.

completely agree

I'm a music blogger and I totally agree with them. It's really too bad something like this happened, though record labels and artists should really find and plug those leaks. I think that as a way to promote an artist in our own way, we should be able to post one to two songs of an artist maximum. Not a whole album, especially not an album that hasn't been released yet. That's just completely disrespectful to the artist and you're no longer doing it as a fan, but you're doing so as a pirate. It gives music bloggers a bad name.

I doubt that many of these blogs that posted the album were legitimate in the slightest and I hope they were rightfully taken down. There's a code among music bloggers and posting a leaked album is definitely a taboo. Even though usually music bloggers are considered the "bad guys" in the eyes of the artists and labels, we're really not much different from music magazines. It's sometimes hard to separate the good bloggers from the bad, usually we're all grouped together. I'm saddened that this has soiled bloggers with the Kaiser Chiefs.

Oh, and I usually only buy vinyl. I don't have a CD player, so it's either MP3s, vinyl, or both.

If I like something, I buy it.

I will NEVER pay for an MP3 though. Never, ever, ever. I'm not going to spend ten quid on a CD just because someone says it's good though so that's where blogs come in. I download albums illegally and if I like it then I buy it.

I also don't like the idea of buying individual tracks. Albums (on the most part) go through a painstaking process of masterings and arrange (right?), musicians spend hours getting it just the way they want. I don't like how people can pick apart art as they choose, disgarding the non-singles and downloading the popular tracks. It's really not for me.

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