Midlake's Eric Pulido, guitarist in the Denton-based indie-rock quintet, is to launch his own brand of coffee.
Cappulido Coffee will feature six blends of, erm, coffee, and every sale will see money directed the way of farmers in developing countries. So: you get your hit, and some fellow far away gets a few extra pennies. Bonus, doubled.
The guitarist commented: "Coffee has become a huge commodity in our culture today, and supplying it in a fair and quality manner was something I wanted to take part in. With Cappulido I am able to offer a coffee that I personally know supports the farmers that grow it, and provides the consumer with a freshly roasted, excellent bean."
Should you wish to learn more about Pulido's coffee, click here. Midlake's follow-up to 2006's celebrated The Trials Of Van Occupanther, currently with a working title of The Courage Of Others, will be released later this year. Check them out on MySpace here.