London-based pop trio The Duloks are raising money for a trip to the Far East in a very unusual fashion: the girls are offering advertisers to pimp their products via the medium of arse.
Yup, the girls are offering you, perhaps, the opportunity to put your face on their shorts. Why? They have to raise money to fly out to play the Baybeats Festival in Singapore. And they're poor. And they've shorts. And behinds. Makes sense? Guess so.
Says singer Mira: "It's going to be superhard to raise money for the flights but it's a once in a lifetime opportunity that we're determined to take a shot at least! Why do flights have to be so expensive?!"
To encourage young girls to poke their bottoms in the faces of men old enough to know better than to dribble a bit? Probably. The Duloks' debut single, '(I'm Gonna Follow Your) Star Trail', is out later this year, and the band's MySpace can be clicked to here.
Should you want to take out a little advertising space on the girls' shorts (!), e-mail firstname.lastname@example.org. You bad man, you.