Across London and the rest of the world, Make Poverty History launches its new 'Click' ad campaign today geared at recruiting more support for the group's cause. The ad features many big-name celebrities, such as Brad Pitt, Bono, P. Diddy, Colin Firth, Emma Thompson, Cameron Diaz, Kylie, among others. Viewers will watch as these entertainment icons each snap their fingers every three seconds, each click symbolizing another child who has become the victim of extreme poverty.
As a result of the campaign launch, many German, Canadian, and other G8 coalitions are developing their own versions of the 'Click' ad in an effort to encourage more public support, as well as to lobby other G8 governments to 'drop the debt, make trade just and give more and better aid to developing countries.'
The 'Click' ad will soon appear in cinemas, at concerts, and on the radio. To watch the ad online, visit here.