This is the most serious mission we've ever undertaken. Seriously.
DiS has, on many fronts, proclaimed Guillemots to be one of - if not the - breakthrough bands of the year. We're aware that many of you agree, at least on some fronts.
This week, the band's latest single 'Trains to Brazil' is released through Fantastic Plastic/Polydor and we've decided that we want it to hit the heady heights of the Top 5, so we're offering you a healthy exchange.
I, editor of Drowned in Sound, will shave all the hair on my body - including my world-famous beard - if you all go out and buy 'Trains to Brazil' and send it into the top 5 on Sunday. For an idea of how I currently look, go here. I'm scared, but we have to do this.
The shaving will occur live on stage at the Drowned in Sound 6th Birthday Party on October 10th.
So, go forth, buy the single - it's undoubtedly one of the best of the year anyway.