Perhaps this is a desperate call for help, since their first two singles made about as much impact on the UK music scene as a fly on a windscreen, or maybe they've just finally got the idea and decided to put out the most obvious hit from their debut album 'Howl Howl Gaff Gaff' and stop with the pussyfooting around.
Of course, they've left it too late to sell any records this time round, because there's not a chance that this single will be any higher than second shelf from the floor on any new release panel, unless they've some last minute, high budget advertising campaign to pull out of their lumberjack shirt sleeves.
It's got that born-in-a-forest-without-a-television feel to it that quite a lot of Scandinavian indie pop bands seem to have, and if you really wanted, you could probably barn dance to it. With a tambourine and a glockenspiel among the instruments in use on this record, this seemingly chirpy pop song is given a mournful twist by Olenius' vocals, which constantly sound as if he's on the verge of bursting into tears.
It's a track that will smother you in its cuteness and put a warm fuzzy smile on your face, right up until the final line of the chorus when it reveals its true intent – "won't you please please please come back to me" – and then everything goes quiet and slow as if to mimic the awkward silence that's sure to follow any such request.
If only shattered hearts were really this adorable, then we'd actively set out to get ours broken all the time.
7Fiona McKinlay's Score