You should be well aware by now that every year the BBC polls a pretty huge collection of movers and shakers in the music industry, asking them what their tips are for the coming year, under the name of 'The Sound of [Insert Year Here]'. First comes the longlist, then comes the final five, and with it, naturally, a winner.
This year, it's the turn of Ellie Goulding to be named The Sound of 2010 with the BBC announcing the top 5 places in the poll from earlier on in the week.
The top 5 looks like this, then - click their names to visit MySpace sites.
The rest of the longlist - featuring those who didn't make it into the top 5, is comprised of these men and women:
- Gold Panda
- Joy Orbison
- Owl City
- Daisy Dares You
- Everything Everything
- Two Door Cinema Club
So there it is. Ellie Goulding at the top of that particular pyramid.
Thoughts? Better to leave the hype until someone has released something of note (yes...)? Are these types of lists totally self-fulfilling, especially when headed up by an organisation as widely and well-read as the BBC? Is predicting who will be big for next year absolute fucking bollocks?