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The Insider: Class Wars

As we wind down to the end of the year and the music industry takes its traditional long view of what constitutes a Christmas break (normally December 1 marks the end of anything really meaningful) it is fair to say that 2009 has been a very confusing year indeed for anyone trying to equate the media and industry view of what has been good to the public view of what has been good musically.

Certain headlines do coalesce. The front runners of the Sound of 2009 poll, which was the subject of my first piece for DiS have, in the main, done as expected. Florence, La Roux and, to a lesser extent Little Boots and White Lies have had good years both critically and commercially. Aside from these however, and removing the pop element so distorted by the X Factor, the landscape is far more difficult to judge.

If there has been one trend that has set my teeth on edge this year it has been the dislocation between public and critical tastes. This has been growing as a phenomenon ever since the dwindling of Britpop, the last time that the listening tastes of the average man and woman in the street bore some resemblance to what the critics championed with odd exceptions, but 2009 for me will go down as the year in which the critics and the taste makers in the alternative side of the industry really put the boot into the normal music fan.

The signs have, of course, been there for years. Oasis, throughout their meteoric rise, always came with a critical sideswiping of their ‘knuckle dragging’ audience and, before them, the Manchester bands may have been critically acclaimed but you always knew that those same writers and music execs despised the very people that were creating the phenomena that delivered such good copy. It says much that Happy Mondays were interpreted by Oxford educated Tony Wilson for the media in much the same way as Art College graduate Malcolm McLaren had defined the cultural impact of The Sex Pistols previously. Without a ‘cultural spokesperson’ who shared the background of the critics, it seems that artists from the working class are forever at a disadvantage in the critical world. It is also notable that culturally, the ‘underclass’ seem merely a target for those in the media to aim their sneers towards, whether Little Britain’s ‘hilarious’ Vicky Pollard or reviews of the likes of Stereophonics, The Enemy, The Twang or The Courteeners that seem more concerned with the nature of their critically unacceptable audience than the band’s themselves. The same critics that see themselves as guardians of a political correctness have no trouble with branding bands and fans alike of such bands with terms such as ‘troglodyte’. This is both unacceptable and counter-productive (not to mention disgusting to any rational person) as it fails to recognise that the history of popular music in the UK, its manifold successes and its continued health, depends on just these people to buy music, concert tickets and merchandise in bulk and keep us all, bands, media and music industry alike, in work.

We have, as I have argued previously, an overtly prejudicial critical base in the UK. The music titles and the broadsheet music sections and writers, by and large, have an ingrained hatred of the ordinary tastes of ordinary people. Hence the continuous bashing of the likes of Snow Patrol, Coldplay, James Blunt and Morrison and others. Prior to them Travis were target number one, before them Ocean Colour Scene, any band that was seen to be popular across the board and did not subscribe to the idea of music being anything more than good tunes and good times was immediately in danger of being damned. You could argue that Oasis only got away with it by being an end of the pier fooking working class side show to entertain their betters until their sheer colossal size meant that any editor in trouble would reach for a cover knowing it would shore up a bad ABC figure. You don’t kill the golden goose even if you don’t really like the eggs it produces I guess.

If you want to see just how bad it is to be seen as popular with the average person, look at Kasabian’s start to their recent album campaign, a Guardian piece proclaiming them not to be a lad’s band; almost screaming it from the rooftops. Short of calling the album (replete with artistic Stones circa Satanic Majesties artwork) ‘We aren’t a band of the people’ they couldn’t really have gone much further. The poison of the mass being into you was drawn nice and early and only now, when titles and critics have nailed their colours so firmly to the mast there is no going back are the band suggesting themselves as the heirs to the Oasis throne, ‘knuckle dragging, football liking fans’ and all that entails. Good work on the part of all concerned and no criticism from here but a very current example of how the support of the man and woman in the street can be fatal in the wrong doses.

I am not here to suggest that critics should in any way remove their faculties, although those within the industry who despise such acts should think long and hard about whether their pay check would be quite so healthy without such artists writing huge songs that slosh money through the system and allow them to be involved with such colossal money pits as Joe Lean And The Jing Jang Jong or whatever is hip for a nano second one rainy afternoon. What I do feel is that, unless the UK critical base and the music industry that services it open up their systems to new voices from different backgrounds we are in real danger of losing that ability to produce populist artists that has been the hallmark of British music from The Beatles through Small Faces, The Who, Slade, Depeche Mode, Gary Numan and on to those newer acts mentioned above.

In fact, any watcher of the recent Synth Britannia BBC 4 show will be well aware that this is nothing new. Daniel Miller, in discussing Depeche Mode, remembered the critical panning that the band endured (and seemingly continue to endure) in the UK whilst Gary Numan was public enemy number one for the music press (the broadsheets not being in on the act then) for most of the decade. For them, unlike our newer acts, this wasn’t a total fail given that a healthy pop media (Smash Hits at the crowning point) and a limited tv channel list with good pop programming gave them alternatives through which they could maintain their careers and their massive success.

We do not have that now. We have, increasingly, a homogenised music media whose staff (and those of the industry) are of similar background, similar belief and similar outlook. The cross over between the music titles coverage (and indeed staff) and the broadsheets is far too similar, and the basis for that coverage is skewed to a concept of leftfield music making that removes the idea of popular from popular music. Partly this is a consequence of the recruitment policies of both areas. The use of interns throughout labels and media organisations skews the staffing towards those whose parents can afford to maintain their children in London without any personal income for up to six months in some cases. Given that the preponderance towards an intellectualised view of popular music and a disregard for ‘bands of the people’ that runs throughout the university educated music fan in general, or certainly those who are drawn towards the industry, it is no great surprise that we are facing a critical landscape that bears little or no resemblance to the commercial realities outside its door.

How else could you see the very real positioning of The Horrors (second decentish album notwithstanding) as potential rulers of music? Whilst I completely accept and support the role of critics to highlight challenging and interesting new music whether it be Girls, The xx or Health, for me there really has to be an understanding of the relative positions of such acts, and the strong claims of less cutting edge acts, to coverage across the media and support from within the industry when these are the bands actually keeping the wheels turning financially but more importantly, creating the music that means something to more than a couple of thousand enthusiasts scattered across the UK.

Witness the sudden rush towards Paramore in recent weeks across titles after a healthy ignorance from all save Kerrang in the preceding years, despite massive album sales and a huge fanbase. With an NME cover piece following a feature, an Independent magazine piece by a fan on staff in lieu of an interview you can reasonably argue that, if the job of the music media is to both inform and reflect (my italics) public taste than it’s damn sure they are failing on at least one level. By all means pick the outsiders in the race but please don’t tell us they are the favourites.

None of this would really matter were it not for the fact that, ultimately, it will be damaging for all concerned. We will destroy acts that may well not be cutting edge now but, like their forefathers, may have made much more experimental and critically acceptable albums in years to come, The Monkees, that most disposable of pop bands, did, after all, make ‘Head’. Irrespective of the agenda of ‘cool’, we will outlaw the very people that drive music and continue to create a unified experience that is the cornerstone of popular music. We will remove the ordinary fan from the discourse of music and from the conversation of music, once again creating ghettoes where, inevitably, music’s power to change will be reduced and nullified. We will hand over a populist art form, a mass media, to those who despise the mass and allow them to set new rules that dictate who can and cannot like a band, what makes a band good or bad based on the New Speak ideals of success is failure and populism is negativism. Ultimately, we will remove the public from the process and become a cottage industry, congratulating each other on how cool we are whilst the majority move on to other entertainments that aren’t so exclusive in terms of who they allow in.

And we will never again see a modern equivalent of my favourite ever tv clip, John Peel ‘playing’ mandolin with The Faces, the ultimate everyman band, on ‘Maggie May’ on Top Of The Pops.

And that would really be a shame wouldn’t it?

Good feature

Or maybe the reason why reviews of the likes of The Twang,

The Enemy, Stereophonics et al have been so negative has had something to do with the substandard quality of their music Mr "Insider"?

Just a thought, eh...

Arctic Monkeys are one of, if not the, most critically acclaimed bands of the decade

and are working class in every sense (Background, fan base, musical style).

sure, music is subjective, I accept that

but, if you accept that then surely you have to accept that one person's sub standard is another's favourite record. I picked those four bands as they have all had reasonably big to massive album sales and yet all have shared an experience of seeing their fans alongside themselves tarred with a class defined brush. As I said, I am not asking critics to start liking music that they don't feel but I am asking for a wider critical base. Historically, working class bands, whether Oasis, Mondays, Roses or more recent examples have all found their initial critical responses to be reflected through a consideration of their backgrounds. none of those examples had an easy critical ride and all had to fight their way into critics hearts whilst the public were already coming on board in numbers, the opposite of more critically appreciated intellectualised 'alternative' bands whether past or present. Further, the extreme terms used to describe their fans, the sense of looking down on not just the bands but their fans suggests a critical position that is less about their music and more about the perceived 'coolness' of both them and their audience.

But surely the industry are to blame

more than individual critics? After all, it is they who invest so much money into bland, watered down, easily marketable versions of successful commodities of yore simply because familiarity sells to the masses even if it breeds contempt in other areas. I have this argument regularly with many people who continually lambast the likes of The Horrors, The Big Pink and Wild Beasts as supposedly being "silver spoon" bands who've had it easy, yet when all's said and done these bands are on independent or subsidiary labels and while they may have had a helping hand, haven't the resources, expert marketing or financial clout pumped into them that the likes of Kasabian, The Enemy or Stereophonics have being signed to major labels. Put it this way, you could put The Enemy in the best studio with the most experimental producers in the world without any budgetary constraints and they would still end up with the same turgid abomination as 'Music For The People'. At the end of the day, class and background should never be used as an excuse for standards, and ultimately, quality. Rant over...

Hummm

I've actually thought Kasabian have always been rather deft in interviews in making themselves look as laddish as possible to get the media to say they're 'like Oasis' so their relatively weird music can reach a wider audience.

As for the article... some good points, but I don't really see EXACTLY what you're driving at. There's virtually no mention of any chart pop music here, just mainstream indie bands, so I'm a little confused about who PRECISELY you think isn't getting written about with enough respect. I mean, you're surely not saying that The Enemy deserve more respect than The Black Eyed Peas because they're a guitar band?

I mean, also I think while you may have a fair point about broadsheets (though by choosing to purchase a relatively low-selling paper like the Guardian's rather than something like NOTW - which has pretty good music reviews - then you've probably painted yourself into a certain corner) then the majority of the music press is niche to some extent or other; backing Snow Patrol simply because they're popular shouldn't be a prerequisite of being A Music Publication. And actually, Q presumably WOULD put them on the cover...

Dom

I take your point to a degree and I have to stress I am not criticising any artist for making the music they make. However, I am not sure that labels pump money into such bands at the expense of more 'critical' bands, A & M / Loog spent an arm and a leg on The Horrors for instance and there are plenty of examples of critical bands on majors benefiting from major cash injections. The difference between them and Stereophonics to take your example is that the latter made the money back. In essence, what I am saying is that, whilst DiS / The Fly and others should and rightly do look at cutting edge bands, the broad sheets should really be looking at the middle ground a little more and finding ways to represent a more balanced view of the whole music market. The Guardian will put Pixie Lott on their F & M cover, they will put a 'cool' band on their cover but the middle ground seems overlooked and I firmly believe that a player in that is not the music but the perception of the audience for that music and the prejudices held by writers against both the bands and, more importantly, their fans. Interesting that David R mentions Arctic Monkeys where critics were openly applauding the loss of their less 'desirable' audience members at recent shows as a good thing. For who?
as for familiarity selling, of course it does, but that does not necessarily negate its worth for me. the vast majority of music lovers in the UK don't want to be challenged every time they pick up a cd and surely their tastes are valid?

What working class?

You make some good points but here's an example of why I think you're wrong:

Music that's become popular this year: Such as Florence and the Machine and La Roux.
There seemed to be a sudden "backlash" of sorts towards these artists (expressed on this site's very boards) but in my opinion that's only because they were being exposed to a bigger audience, thus being heard by more people who couldn't stand the way said artists sang or looked etc.

And despite that all, I don't remember seeing one review that didn't acknowledge the credibility of these artists in terms of making credible, sell able pop music.

And Dom's right, as for artists like the Twang, they actually live up to this stereotype of "Stella swigging, football terrace-worthy" music. This isn't just something critics make up because the songs are chantable. In fact the critical consensus on the new The Twang album wasn't that it was all laddy and hooligan-y but that it was tame and underwhelming.

I still maintain that the way the industry markets

its artists is paramount to your argument. The examples you mention are the obvious "working class oik" type bands, but you fail to mention other strategically placed acts like Scouting For Girls, The Script and The Hoosiers who are also targeted at a similar audience and peddle the same MOR-disguised-as-cutting-edge radio friendly trite.
I take your point that certain acts show a significant return on the investment put into them, but again surely this comes down to the industry playing it safe? Go back three decades and genuinely cutting edge artists such as The Clash, The Jam and Siouxsie (to name but three) were major selling artists on large record labels. The sad fact is that a lot of Joe Public is influenced by what it's told to like, and if the brand is sold effectively, they will lap it up accordingly.

Sorry joe

the working xlass does, unfortunately, still exist. Even in this day and age, we still have a class system.

great article

'the insider' has a lot of extremely valid points. it's more than just a valid point to say that championing 'bands of the people' has become somewhat of a faux pas these days, and the use of the phrase 'guilty pleasure' is, to me, also abhorrent.

if something is a pleasure, why should it be guilty? bands like paramore deserve the acclaim they get right now as they are spearheading a collective of accessible music that can cross boundaries without proviso.

as for within the journalism and industry circles, that is certainly where the class war resides. music is an art form, and in that, an ocean of opinion can be formed. of course it is self destructive, but music idealists will always want to be involved in music, whether that is detriment to it's business element or not.

to answer some of the points

Lukowski - I didn't mention NOTW Rated, or The Sun SFTW or Mirror Ticket because, whilst all worthy music publications with a more varied coverage than perhaps they are given credit for, it is the music titles and broadsheet music sections that drive the debate as far as what is 'worthy' is concerned.My issue is partly with the addition of criticism and caricaturing of the audience of these bands becoming acceptable and partly with the implicit suggestion in these titles that UK bands that have mass audiences are somehow (with of course the exceptions of Arctic Monkeys and now Kasabian) not valid because of the make up of those audiences. Ironically, give it 20 years and some of these bands will be accpetable again probably as we have seen with a host of 80's acts now back in fashion in certain critical quarters, Numan being the obvious example.

Dom - the record companies in the main spend far more money in the guitar sector on white elephants promoted by critics than the likes of Scouting For Girls as it is these bands that become the subject of bidding wars. I see no difference between the marketing on White Lies and that of Scouting For girls myself but, and here's the hit, one is much more credible than the other. SFG are mainstream marketed pap, White Lies are more 'organic' and worthy of Q and Mojo Awards. That's not to say either are more or less worthy to me, my personal taste isn't the point here but the arbitrary nature of critics responses to bands based on such things as perceived marketing or targeting of certain fans etc has a huge effect on the way our music scene is developing and the shutting out of those who feel unwanted due to their appearance / background / tastes. I am, to repeat, simply suggesting that new voices from different backgrounds and experiences that can explain the worth of these bands given their sizeable audiences would be a good thing for the music scene in general.

A slightly different view...

The main reason interesting and "alternative" music's become skewed towards the middle / upper classes these days is pretty simple: It's really hard to break even gigging if you're starting out playing something a bit leftfield. A scattering of music fans might absolutely adore and completely connect with what you do, but you're going to leave the venue empty-handed compared to the terrace-indie boys with their 50 pissed mates. Which is all very well if you've got rich parents who can make up the shortfall - and less so if you haven't. Add to that the growing trend for "buy-ons", where a few grand will get you those all-important high profile support slots. There are some amazingly out-there working-class artists about but they're unlikely to get heard.

Furthermore, saying the media is representing the taste of "the people" because they're more likely to write about Yo La Tengo than Snow Patrol is a bit like criticising a food/dining magazine for writing about Heston Blumenthal and not McDonalds. I work full time in a factory and frankly the music taste of the majority is horrible, if a deep-seated loathing of X Factor sludge and laddish monkey-pop makes me a music snob then so be it... it's actually insulting to the working class to pick out bands like The Twang as representative of them all.

typo

"saying the media is NOT representing the taste of "the people"..."

To CathA_MM

There are amazing artists out there not getting heard but that's part of my point, not in the critical in club, no coverage.
I'm not suggesting that any of those bands are representative of any class, I am suggesting that the life experiences of some of those bands are alien to the critics and therefore the critics have no frame of reference for their music.
As for terrace indie boys and their 50 pissed mates, aren't they allowed to like music then?

blame

everyone

Interesting argument.

I would say, though, that the real issue is who makes the music, as that provides the 'product' [and 'product'it is, whether good or bad] for the industry to work with. Tracking back through to the 60s, those in charge of bands were very often middle-class [Epstein is a good example], as they could [as you noted] get into the industry by interning or promoting / developing their own acts with the funds to which they had access and a working-class manager / promoter might have found more difficult to source.
There have also been many middle-class musicians, again from the 1960s on. The principle difference now is that [and as no industry-census is available and would probably be difficult to determine with any accuracy being that showbiz depends upon factual airbrushing for mystique / danger or similar perceived qualities in acts] there seem to be fewer non-middle class acts breaking through, which is because of what has happened to the market i.e. with sales down, 360 deals taking hold and more financial & creative pressure than ever on the actual musicians, one almost, it seems, has to be in the same position as a would-be industry worker intern, in order to actually make something of a band / solo project. Basically, with the music-maker dole program which Labour introduced in 1997 for a while now gone, the dole in general being tougher to get and keep getting, most people in bands have to keep up jobs in tandem. This is not entirely impossible, as shown by bands as far back as, say Black Sabbath. However, it is more difficult. Bands who have financial support from parents will have more time and energy to devote to their music, which will and does give them an edge. Hence so very many middle-class bands about, particularly in England. The fact that critics [very often,as you said, middle-class themselves] connect with such bands is little-surprising. The real issue, though, is who are the musicians, and, in sum, more and more [it seems - stress on 'seems'] of those who gain success are middle-class. That determines the music and debate surrounding same. The cost of it to music is difficult to estimate, but where an artform becomes effectively posh-ghettoised, it may become samey and less likely to surprise. After all, seeing a public-school educated girl from an artistic, comfortable family produce music that is fairly richly encultured and accomplished is no great surprise. Where is the mystique? Where is the danger?

Oops.

Just saw this after forgetting to post my reply for half an hour and you have clarified things.

Excellent bit of writing

Just thought I'd mention it.

Reverse snobbery

I have to admit I didn't have time to read this article and the comments as thoroughly as perhaps I should have done, but I think it's a very interesting debate. There is certainly an element of reverse snobbery from two sources:
- Firstly from the working classes towards middle class musicians (e.g. Damon Albarn)
- Secondly from non-popular, (or pre-popular in the case of Forence...) towards popular music.
I'm not too sure whether my point is agreeing or disagreeing with (or even worse still mmissing) your point, but hey, that's my tuppeny's worth.

I found this a particularly offensive read.

"ingrained hatred of the ordinary tastes of ordinary people"

I don't hate the tastes of ordinary people - I'M AN ORDINARY PERSON.

To create some kind of class war based on what constitutes middle-class music is daft considering how much great progress is being made in the electronic scene by very ordinary people.

This's some weird, one-sided piece that focuses strictly on guitar pop. And y'know - Snow Patrol got 6/10 on here this week. That's not bad considering all reviewers have an ingrained hatred of them. FFS. The world is evolving, let's drop the nostalgia, or save it for TOTP2.

The reverse snobbery thing is always irritating

I keep thinking of Nicky Wire recently sneering at Ed O'Brien being from a boarding school or something (which in Wire's eyes disqualified Ed O'Brien from taking a position on downloading). It seems to be depressingly the case that snobbery works in all directions in music.

Not sure the broadsheets always overlook the middle ground.

They certainly present a nuanced view of popular acts like Coldplay, Oasis et al but they’re still given prominent coverage. They also give ‘quality’ pop music like Girls Aloud and Sugababes positive reception.
As far as critics go, their job is to evaluate quality, but they are perfectly able to qualify this by discussing its potential popularity. They are also, as journalists, representing the views of the readership (though it’s true the music press don’t make for an accurate representation of the population as a whole).
A good counter-example would be American hip-hop, which is often treated to popular and critical acclaim, yet comes from a working class base. With the exception of middle-class Kanye West and some ‘backpack’ hiphop, the likes of Jay-Z, Lil Wayne, Outkast et al are working class artists achieving sales and acclaim, so long as their output can be considered ‘quality’.
(The UK is lagging behind with grime, which, after morphing from the underground into a highly chart-friendly product, now provokes a certain amount of snobbery.)

I like The Insider's article....

but, for me, it just touches on what has happened for years, which is music snobbery and that's not really just a class issue. I would imagine the upper classes like Stereophonics, Coldplay, Snow Patrol, James Morrison et al as well as working class people.

I'm particularly intrigued by domgourlay's posts where it's mentioned that 'genuinely cutting edge artists such as The Clash, The Jam and Siouxsie (to name but three) were major selling artists on large record labels'.
Well, no. The Jam certainly sold records, but not until after 'Sound Affects' was released; The Clash modestly so and Siouxsie never really sold a lot of records at the time.......
These bands did get the financial support of the majors then but just couldn't get the support of radio stations and tv shows outside of the one or two music shows.
You have to remember that The Eagles, Fleetwood Mac, ELO and new wave fakers like The Police were the huge selling artists then and clogged up the radio playlists; The Jam didn't get playlisted for ages on Radio 1 and The Clash & Siouxsie were never playlisted at all. You had to listen to Annie Nightingale or John Peel to hear anything you liked in those days.
So it depends what you define as 'industry' - personally, I know that many major labels exist by selling shed-loads of albums by popular bands but used some/most of their profit to spend on breaking new acts............

It boils my blood when people claim there isn't a class system anymore

in an attempt to escape from middle class guilt. Though of course, the working class doesn't exist in the same way it did pre-80s. What we mean is the lower class, the class below the middle class. Which definitely does exist, thanks.

I think this is a really interesting article. However, could the lack of critically acclaimed "bands of the people" be a result of the middle class music industry in a post-Oasis world only putting money into terrible highly cliched working class-stereotype bands, as these are the only bands they think working class fans can relate to?

Could the industry be worried about bands with 'ideas above their station'- for example, that bands who may have written some 'anthems' will then go on to explore less mainstream territories, ie Arctic Monkeys or Pulp post-different Class?

While I take your point that

'In The City' didn't sell as well as 'Sound Affects' or 'The Scream' didn't sell as well as 'Kaleidoscope', these bands were still considered fairly high priorities at the time as far as their labels were concerned. I wouldn't go as far as to say none of them sold many records at the time however....perhaps not compared to ELO or Fleetwood Mac but certainly in comparison to the artists we're talking about today. Put it this way, how many Clash, Jam or Siouxsie records from that era failed to chart (and at a time when you had a shift a fair few units to even make the Top 40)? Exactly...

can people in this country please stop being obsessed with class?

it's boring.

also, music: not srs bsnss.

also, there's ALWAYS been a gulf between what critics like and what the public buys. that would be the difference between someone who is obsessed with music enough to write about it and someone who likes the odd bit, which is a pretty apt description of most people.

Nobody cares about this shit anywhere else.

Most of the American bands that DiS types are into are from monied middle class backgrounds, invariably college educated and frequently Ivy League.

From Jawbreaker to Bright Eyes via Sonic Youth, REM, Archers of Loaf and Pavement.

Nobody cares other than the media, and try finding a a broadsheet journalist who isn't privately educated and/or Oxbridge. Good luck!

Nobody cares what a musician's parents did, just as long as the music is good. Social class is an accident of birth, nothing more nothing less. Most middle class people seem to realise this, it's high time that The Enemy and other exponents of vapid Castlecore got the message too.

I'm not talking about the band's background

I'm talking about the critics. And the people in the industry. It's interesting to me that in all the responses I can't see anyone who has picked up on my point about internships and the way they skew the take up in both industries with the exception of Douglas Douglas. To restate, I do not expect current critics, editors, section editors, A & Rs etc etc to change their outlook, I do however want a music scene across all these areas that is more balanced in terms of its relation to the people that buy the music.

Can't quite agree with all of this

I think there can be a tendency of some of the press to turn their noses up at some audiences on the basis of them being loutish or whatever. Although it is the same press who will fete others for their ‘real’ working class roots, but that inverse snobbery is borne of the same patronising view. Anyway…. I don’t think criticism of the bands you mention is primarily to do with their audience, but more that their music can be bland or unchallenging. Where the criticism relates to the audience, it is that this is those members of the public who don’t really like music, i.e. they buy a couple of albums a year as background music.

And I don’t think that is a class thing at all. While there can be tendencies for some critics (and I don’t think that is a rule) to sneer at the working class members of the audience, I think it is more a sneer at the idea of the mass, unthinking audience. And that is for both the working and middle classes. You mention bands like Coldplay or Snow Patrol, both of whom are seen as having a very middle-class fanbase to reflect the makeup of their members. And are equally criticised, perhaps just in different terms. So I don’t think this is primarily a class issue, so much as a perception that what is going to be popular with more people isn’t likely to be that good. Be honest – do you like these bands? Are they your favourite bands or those of your friends/colleagues? Probably not. But by-the-large a band that will need widespread mass appeal has to blunt enough edges to appeal to more people, and becomes less interesting for those who perhaps have a wider range of tastes.

I’d also say that the press hasn’t been as hard on the bands as you make out. The press loved Oasis to start out with as far as I recall, and Definitely Maybe got great reviews. As it should have done. Morning Glory got less great reviews, but that soon changed when it became massively popular. I also recall that bands like Sterephonics and Travis both got fairly good reviews to begin with and big coverage. But for most bands who continue for 10 plus years, the music begins to be less good and the bands become less interesting. When a band hasn’t changed much in a decade and their stories remain the same, it’s going to be hard for the press to find an interesting or worthwhile angle.

Promthean Curse

I accept some of what you say but you fall into the trap when you talk about 'people who don't really like music'

Presumably what you mean is people who don't like music in the way that you do and this is one of the central points I am making. Just because some people do not obsess over music does not, for me, make their interest in the form any less valid. Nor does it mean that the media cannot engage with them or the industry value them. That's point one and that sounds like the 'less worthy fan' argument that is shot through quite a few of these posts. Why would someone who 'doesn't like music' spend money on it. I don't like golf. I won't be buying a set of clubs.......

Point two is the 'angle' argument. Again, my view is that many potential readers of music coverage are actually put off by this endless need for angles. It says much to me that the titles putting on readers are Word, Mojo and Uncut, where angles are really not that prevalent, whilst those who insist on coverage being about more than / anything but the music are losing them. I would love to read an interview with one of these bands talking about their actual decade long process of making music and I don't actually like any of them. My experience is that these bands don't give good interviews becasue of the bloody angles, they know from the moment they sit down that they are up against an agenda to make them 'sexy' that in truth is personality based, Heat influenced drivel.

I'd largely agree with you on those issues

1) You're right, sloppy wording on my part. I don't really mean people who don't like music, so much as don't have a great interest in it. And that's not meant to be snobby, since I have friends and family members who have precisely that relationship to music. In terms of how they are valued, I think they probably are - but perhaps not by the press. Certainly commercial radio loves that audience and the mainstream record shops (okay, HMV), seem to promote the records of those bands.

But then that is an issue not so much about the bands, but the audience. The bands you refer to in your article are, for a large part in my opinion, worthy of that criticism. Not on the basis of the audience, but the music itself. In terms of the audience, I think to a large extent the industry does reach them, but it's just not reflected in the music press. The question is whether it needs to be? Those of my friends who have that relationship with music have no interest in reading about it - but is that because the bands they like aren't covered or is it because they aren't interested in reading about bands at all?

They tend to find the music that they like from the radio or TV, so arguably the music press doesn't need to be too concerned with reaching out to them because they have the avenues of finding about music. And arguably it would be better if some of those avenues were a tad more diverse themselves, so to open up routes to less heard music.

2) I'd take issue with you about Mojo and Uncut, since they have (to me) an increasingly narrow area of bands about which they write. I suppose the actual writing itself is less 'angle' based though. But if anything those criticisms you make (and I agree with you on those) are less to do with music journalism but journalism as a whole, since the same problem is everywhere and increasingly tedious.

This article is all very interesting and all that, but surely it misses a massive gaping point? Which is that if a band really is popular with the general public/'troglodytes', then it doesn't matter a bit what the critics say, people are still going to buy their record regardless. You seem to think that a well-timed bad review in the OMM or similar will 'destroy' a band like The Enemy, but they still seem to be doing pretty well for themselves. U2 get regularly panned and for being popular with the masses, but that's the thing, they're STILL popular. The panning is water of a giant ducks back to them by now.
That's the dynamic of the industry, and thank fuck it is too. If every critic around lauded the stadium fillers above all else and ignored anything left-field then the net result would be that everything would sound the bloody same (even more so than it already does). which you can't possibly think is a good thing right?!

so, if we agree that journalism is based on angles

then surely it follows that those angles, or what is considered a good angle, is based on the music writer (and wider industry members) concept of what makes music interesting. And, as per my argument, that conception is based on experience and background and the experience and background of these people is increasingly homogenous given the way all recruit.

I do believe that there are more people that would read about music were it not presented in such an 'in club' fashion. I know may ex music title buyers that have given up because of the way that artists are presented to them, both in terms of the spin on features and the choice of artists. For the sake of the music industry (which as per my previous articles needs to maintain to allow these hip bands to find finance to exist as much as the next middle of the road act) it seems logocal to me that the media and music industry in tandem reach out to as many people as they can without, of course, simply becoming a marketing arm for music releases. Otherwise we go the way of the dodo

I take your point in relation to Mojo and Uncut, although both can surprise, see Mojo's championing of Fleet Foxes, but I don't feel that with Word which has an electic yet always interesting approach (for me) to the whole media. Witness current issue Chris Evans interview for example or the various excellent columnists.

I suppose it depends on what you believe the problems with the music industry are

As the insider, I'd imagine you'd have a better idea than me, but are those bands popular with mass audiences really suffering as a result of their portrayal in the media? Aren't they the ones propping up the industry? The hype artists don't seem to be selling that much these days after all. It may be that I don't quite understand your argument, although while I don't believe it is a class issue, I do believe there is a strain of elitism in the press.

I would see that arguably it's the music press that stands to lose as a result of the way they do things, not necessarily the music industry. After all, if they are ignoring great chunks of their potential audience (and I'm not entirely convinced they are), then they will lose out.

Agree with you about Word, which has a curiosity and interest that most mainstream publications seem to lack.

the music press

undoubtedly stand to lose and are doing already but, as with the loss of Top Of The Pops, if we lose a vibrant, INCLUSIVE music press then we start to lose one of the cornerstones of the whole music scene.

I do think class plays a role in culture in general, I am repulsed by the whole 'chav' thing as that is a class based grouping of a whole bunch of people that assumes that they share certain unnaceptable characteristics and I see that day in day out played out in the music industry and media.

What the piece stemmed from initially was a year or so of reading swipes at ordinary music fans in the media due to their supposedly inferior tastes. If you spin that attitude back to the supposed (and media adored) heyday of the 60's you would lose a whole host of artists that we now recognise as keystones of the British cultural expression. Since the late 50's pop music has been an immense cultural power in this country and the artists that have really driven that have been in the mainstream as you would expect.

As I keep saying, this isn't about critics pretending to like music that isn't their thing, it's more about the take up of critical voices and access for all to the critical debate.

I see what you're saying

And I'd agree that an approach will lead to a ghetto approach to music that could perhaps endanger the music that is more interesting (despite what you say, I think the more homogenous, bland bands will survive because they sell and provide safety to the industry).

I agree also on the point about class within society, and there is definitely a terrible approach to the working classes in this country. And that is reflected by some members of the press, although I still don't think that this is the reason why 'ordinary' audiences or bands are criticised, since I think that cuts across all classes. I think sneering at the rowdy working class audience members is no different to sneering at public school boys in bands, and both attacks are equally prevelent in the music press.

If I were going to have some attempt at pop-psychoanalysis, I'd say that part of the reason why there is such disdain comes to the different things people get out of music. I'm not sure of the right way to say it, but a lot of people who go the gigs of the bands you refer to enjoy a quasi communal experience, that football match thing. And I think that those who favour the more obscure music aren't really looking for that and don't appreciate it. They want to it to feel exclusive, not shared. So the disdain for those bands and those audiences could partly be a reaction to the dislike of *what* those bands offer.

Reviews are subjective, aren't they?

How else would it be possible, that flat, dull and uninspired crap like the Horrors or White Lies gets celebrated here? Because of the high standard of their music?! Please!

Nice

article, passionately felt, but it might be useful to introduce some nuance into our understandings of working class musical culture. There are clearly interesting ways for bands to articulate working class experience; the fall, morrissey, the poetry of mike skinner through john cooper clarke, the arctic monkey's first album.... And appalling ones; oasis, hard fi, twang. What the latter group share is the inability to sort through what they're representing, dumb or cynical ploys of authenticity, dubious symbolic politics, allied with a general lack of musical intelligence.

While it is undeniably true that the musical writing classes are increasingly predominantly middle class, and this is a serious issue, music critical values of a progressive and inclusive nature are everywhere to be found; Hatherly, Reynolds, Kpunk, are just a few that spring to mind, all well-schooled in the politics of good writing.

In a way this debate mirrors the one the nation may just be about to have with the BNP. Who represents the white working classes? Those for whom bourgeouisification and the decomposition of class didn't equal cultural opportunity, who got pushed into an access-free unrepresented corner. In here there are war discourses, sexism, British pride and melancholy, terrace-culture in the worst sense, all one step away from racism - and these are always soft-propped up by lad rock.

We are frickin' crying out for an intelligent voice to sing out about this, because Kasabian dressing up as soldiers and lifting wilfred owen lines, or Dappy dressing up as a moon-chav, aren;t really going to be enough.

On the whole chav thing, when it happened I was surprised at the virulence, it struck me as people saying 'fuck the white working classes they are beneath contempt', much harder rhetoric and sentiment than aorund the 'townie' tag which preceded it. But if we are to take racism in this country seriously we need not only look at the nature of policy and the nature of british insitutions, but at the social group which might be about to politically embody it. And to avoid us just sort of constructing the underclass as a dry 'object of political concern' like some insipid guardianista coven, we need some decent music to make us feel from the inside what is going on. I think that's music's contribution to class, and it's the job of the critical establishment to spot that when it happens, not to promote hard-fi's next album in the name of inclusiveness.

all complete bullshit.

stop trying to link class with music.

although it might appear that there's a definite parallel between 'poor people' and 'shit lad music', it's a massive misconception.

it's also pretty patronising.

Your face is a massive misconception

Look I can be interesting and constructive too!!

i dont think he did suggest that exact parallel, and its not that far off if we're talking about working class men/boys

(within the younger age demographic of up to, say, 40.)

The pie chart might look like this for white working class men:

30% Lad rock (whatever that covers)
10% Coldplay
40% Dance music/hardcore/and djs we havnt heard of in a world we dont know and dont want to
6% Metal
7% Hip-hop
5% inteligent and informed musical buying (cough)
1% Pop pop, and songs from adverts
1% The Beatles

I'm not

I'm linking the social background of the critics to the way they respond to music that is liked by the masses. I'm in no way saying that a working class fan likes Stereophonics over Sonic Youth or vice versa. But I maintain that it is hard if not impossible to understand the motivation behind 'A Thousand Trees' and songs like it if you have no conception of the culture, desires, fears, wants and hopes of the working class in post industrial towns and cities the length and breadth of Britain. As with music hall at the turn of the century, anyone outside the culture will inevitably have a skewed perception of the form as they have no idea where the motivations for the expression originate. In that case it was grubby entertainment for the masses (probably Edwardian thick necked blokes throwing beer) until it got reimagined (and many would argue sanitised) by the middle classes and the elite early in the 1900s.

Whatis patronising is the kind of comments you see day in day out about 'thick necked blokes' (today's Guardian review of Kasabian) hurling beer etc etc. That's patronising, assuming that certain social groups behave en masse and come from a certain background and behave in a certain way. See the general media and 'hoodies' equalling hooligans.

Once again, this article is about THE CRITICS and THE INDUSTRY not THE FANS.

You're all dicks.

arctic monkeys aren't 'working class in every sense'

in MOJO this year alex calls their backgrounds 'not working class, not middle' both his mum and dad were teachers and they lived in reasonably nice parts of sheffield. it's like that guy from the verve, he lived in a nice bit of billinge or same and yet everyone thinks he was a wigan hod-carrier.

i think sometimes people get confused between 'coming from a working class background' and 'coming from somewhere in the north'.

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