It's a charity thing as part of a wider fundraising event through my radio station. You can read more about it here: http://romeinoneday.weebly.com/1/post/2013/08/hello.html
It's going to be, um, fun. If you wanna give some money towards it, that'd also be great.
(Sub-thread: tell me about silly things you've done for charity? and also tell me what I'll need to concentrate on a computer game for twenty four hours...)