The Halifax Radio Ads / Social // Drowned In Sound

the Halifax Radio ads

guntrip [Edit] [Delete] 48 replies 01:46, 13 May '11

why are they so terrible?
why do they persist with them?
they're the advertising equivalent of watching your dad dance on a table at a school disco.
i'm not sure an ad campaign has ever made me want to punch its creator before.

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Have we had this thread before?

but yeah, I'm always sat there trying to figure out their target audience & I still have no idea.

Yesiamaduck | 13 May '11, 01:49 | X
- probably
  
  but i've been subjected to that YEAH YEAH YEAH one about four times today and aaaarggghhhhh
  
  guntrip @Yesiamaduck | 13 May '11, 01:51 | X
  - I don't really understand why the man wants the other man's car keys
    
    amnuck @guntrip | 13 May '11, 01:54 | X
    - So he can take his hot date to the bowlplex
      
      Yesiamaduck @amnuck | 13 May '11, 01:55 | X
      
      isibuko this'd this
I really like them.

http://www.youtube.com/watch?v=1K9HlT9xN44

proslo | 13 May '11, 01:51 | X
- ^ the target audience is a bland guy named Ian from Nottingham
  
  Yesiamaduck @proslo | 13 May '11, 01:53 | X
  - Bass too much for you eh grandad.
    
    proslo @Yesiamaduck | 13 May '11, 01:56 | X
- don't like dubstep
  
  but that's amazing :D
  
  guntrip @proslo | 13 May '11, 01:54 | X
  
  Yesiamaduck this'd this
- DUBSTEP QUESTION
  
  I actually really enjoyed that. Can you recommend me an album where I would hear stuff of that quality so I can judge if this is a one-off or actually I like dubstep. :-o
  
  TheoGB @proslo | 13 May '11, 10:53 | X
  - It's the sort of 'brostep' that gets lapped up at posher unis.
    
    Rusko is one of the exponents of it http://youtu.be/Vr21MblV0Bw
    
    svenrokk @TheoGB | 13 May '11, 11:41 | X
Baffling

considering how awesome the ones with Howard were.

Icarus-Smicarus | 13 May '11, 01:55 | X
some companies just seem incapabe of churning out decent adverts

halifax and t-mobile especially

jazz-ballet | 13 May '11, 01:58 | X
- add Direct Line to this list
  
  I CAN'T GET IT, THE FENG SHUI IS ALL WRONG
  
  guntrip @jazz-ballet | 13 May '11, 10:31 | X
  - The ones with Armstrong are quite funny
    
    at least I think
    
    Yesiamaduck @guntrip | 13 May '11, 10:40 | X
  - I've come to the realisation that I don't like Chris Addison
    
    this advert helped
    
    tomatron @guntrip | 13 May '11, 14:29 | X
- The t-mobile ones are shite
  
  but do generally get a decent reception from the target market.
  
  colinzealuk @jazz-ballet | 13 May '11, 10:46 | X
  - something something decent reception with T-Mobile!
    
    ^ that's my joke. can't be bothered to work out the details.
    
    amnuck @colinzealuk | 13 May '11, 10:52 | X
    - :)
      
      colinzealuk @amnuck | 13 May '11, 10:55 | X
    - Two TV aerials decided to get married,
      
      the ceremony was rubbish but they had a decent reception.
      
      he_tu @amnuck | 13 May '11, 10:55 | X
Companies make terrible adverts on purpose

Its a new advertising 'thing' apparently. As long as the brand name is put across, the actual quality of the advert doesnt matter, even if it makes them out to be cretins. I'm not sure I agree.

Songs_about_ducking | 13 May '11, 10:36 | X
- Also, I hate the new 'Urban skater crew' Lucozade advert
  
  It makes me want to stamp on someones face and crush bits of skull into the pavement
  
  Songs_about_ducking @Songs_about_ducking | 13 May '11, 10:38 | X
- I think it's more a thing for little known brands wanting to raise as much awareness as possible
  
  A quick and cheap way to do that is to make a really annoying ad you spend absolutely nothing on and spam it in cheap airspace
  
  See
  
  Gocompare
  webuyanycar
  
  The thing that's most annoying about the Halifax ads for me as someone who works in the industry is that they're paying probably 15 times what those shit companies are for pretty much the same output
  
  LordLuciusBanter @Songs_about_ducking | 13 May '11, 11:33 | X
  - daytime TV is full of these
    
    today i've seen painfully awful low budget ads for uniformdating,com and some male online clothing store that had a fake Johnny Vegas in the ad - like, a fat REALLY NORTHERN guy rambling away. imagine making an ad and not having the cash to hire Johnny Vegas. IMAGINE THAT.
    
    guntrip @LordLuciusBanter | 13 May '11, 11:35 | X
    - maybe this is what I deserve for watching 90s Law & Order episodes on FX
      
      guntrip @guntrip | 13 May '11, 11:37 | X
      
      brusma this'd this
    - Yeah so the rule of thumb is you spend £10k making an ad per £100K you spend on advertising space
      
      The stuff that's on during the day is called direct response (a nightmare I managed to remove myself from) and the only objective is to get people to buy stuff to make a return on investment. So they make it as cost effective as possible by making cheap shit ads, and spamming them in the cheapest airtime (during the day cos only losers like you are watching).
      
      It's seriously so depressing, there's basically rules you have to follow to make a successful ad. Say the phone number/URL three times, showing on screen all the time. The ads are basically created by a vlookup
      
      LordLuciusBanter @guntrip | 13 May '11, 11:54 | X
      - the uniformdating.com one came on as I was reading this
        
        and, yep, three times.
        
        WONGA DOT COM PAYDAY LOANS
        
        guntrip @LordLuciusBanter | 13 May '11, 12:00 | X
        
        I was SLATING wonga.com on twitter for their interest rates
        
        And got spammed by a wonga.com bot account telling me to borrow money at their low interest rates
        
        GREAT SOCIAL MEDIA STRATEGY GUYS
        
        LordLuciusBanter @guntrip | 13 May '11, 12:02 | X
    - Yeah but Activia paid for Jamie Theakston IN THAT COAT!
      
      Sounds like a fake Jonny Vegas would be better.
      
      TheoGB @guntrip | 13 May '11, 11:54 | X
    - I just realised I had Johnny Vaughn in my head there, not Vegas.
      
      TheoGB @guntrip | 13 May '11, 11:55 | X
One question about this bilge:

Do they still get their staff on to do the ads? Those poor bastards if so.

TheoGB | 13 May '11, 10:52 | X
- I hope so, or else the standard of drama training in this country is truly appalling.
  
  brokenchairs @TheoGB | 13 May '11, 11:02 | X
YEAH YEAH YEAH

I would like to revoke Halifax FM's boradcasting license

LordLuciusBanter | 13 May '11, 11:28 | X
ISA ISA BABY

*machine gun noise*

mac_daddy | 13 May '11, 11:35 | X
can I have your car keys?

meths | 13 May '11, 11:38 | X
- why though??
  
  amnuck @meths | 13 May '11, 11:42 | X
  - swingers party
    
    LordLuciusBanter @amnuck | 13 May '11, 11:44 | X
Has anyone in the south ever seen those 'buy one get one free' windows ads?

They don't seem to be on youtube but they're the best/worst thing ever.

Royter-Hatfood | 13 May '11, 11:49 | X

Mick_Squalor this'd this
- Are those the ones that go:
  
  YOU BUY ONE, YOU GET ONE FREE, I SAY YOU BUY ONE, YOU GET ONE FREE.
  
  I've seen them before but I thought that was from the 90s.
  
  proslo @Royter-Hatfood | 13 May '11, 11:55 | X
- SAFESTYLE UK I WANT YOUR WINDOWS AND DOORS
  
  brusma @Royter-Hatfood | 13 May '11, 11:59 | X
- I think so
  
  slightly derranged man shouting at the camera? Really low budget feel? They're on Comedy Central or something at about 3am.
  
  colinzealuk @Royter-Hatfood | 13 May '11, 12:00 | X
  - *slightly*
    
    They're brilliant, why aren't they all over the internet?
    
    Royter-Hatfood @colinzealuk | 13 May '11, 12:12 | X
    - They're on Comedy Central at about 3am.
      
      colinzealuk @Royter-Hatfood | 13 May '11, 12:14 | X
- Hasn't that same ad been running for like 10 years now?
  
  Yesiamaduck @Royter-Hatfood | 13 May '11, 12:13 | X
You are talking about the companys

So, they are good commericials or something

EricIsBananaman | 13 May '11, 13:46 | X
- no
  
  because i'm never going to bank with Halifax now
  
  guntrip @EricIsBananaman | 13 May '11, 14:20 | X
  - I'll set up two accounts
    
    EricIsBananaman @guntrip | 13 May '11, 15:02 | X
These adverts are the worst thing the Western world has done to its people

probably ever. Can't think of anything worse.

moker | 13 May '11, 14:35 | X
What's the station demographic supposed to be?

simon_t | 13 May '11, 17:34 | X

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