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What? Does it basically mean you can buy stuff through them, but it's sort of sympathetic with iTunes? IS THAT IT?
which is odd, as you could already do that using 7Digital for most tracks.
some people like to own tracks, so they're just adding the option to do it seamlessly.
more info http://www.spotify.com/int/blog/archives/2011/05/04/spotify-says-hello-to-the-ipod/