Once the leading bastion of pop journalism with a circulation of one million, Smash Hits is to end publication.
Having always been the free-gift toting magazine of choice for the teen-pop market, it's almost sad to see the end of Smash Hits. The front cover was to pop what the cover of NME is to indie - a hallowed prize.
Publisher EMAP has put the demise of the title down to "the youth of today" wanting access to information faster and in a more accessible way than a fortnightly magazine. The internet and mobile phones are, of course, the alternative.
The government's recent curbs on fizzy drink and confectionery advertisements have also played a role in declining revenue streams. Smash Hits also provided us with Mark Frith, current editor of Heat magazine, who called the bi-weekly pop journal "pioneering".
Is this the real 'beginning of the end' for printed music press? Smash Hits' circulation dropped to 120,000 over the last few months, yet NME's circulation is lower - what could this spell for them? Is the internet and mobile media truly poised to take the place of traditional media? Who will give away free McFly stickers now?