The new venture - the Snoop Dogg Board Company - was devised by the rapper's younger brother Bing Worthington Jr. The company will produce boards both long and short, luggage and various other titbits to tickle the fancy of baggy-panted sk8ter bois the world over. The first products will roll off the production line in early 2006.
Worthington is also due to release his debut record later this year. He said: "With our music industry connections and concerts, we know this project is going to get big. We are down with skateboarding and want to get more music fans into skateboarding."