The Tuesday DiScussion: MySpace or MyFarce?
Did you know that 'internet phenomenon' Sandi Thom was Johnny Walker's Radio 2 single of the week this time last year? Did you know Lily Allen is the daughter of 'Vindaloo'-man Keith Allen and gained more from being on the cover of Observer Music Monthly than the frontpage of MySpace? Did you know that NME's biggest hype success since The Strokes, who seemingly came from nowhere (but already had the same press officer and radio plugger as Ash/Kaiser Chiefs in place and on the pay roll long before they got signed), Arctic Monkeys were plugged repeatedly on the DiS boards back in May 2004 as "Sheffield's answer to Jet"?
If I read one more feature about the revolution of social networking I'm gonna buy an anti-gravity machine to send me up to the stars and then belly flop on every journalist who has bought in to the 'revolution' three years late. Then I'm gonna fly face-first, Rocketeer-stylee, into Rupert Murdoch's grinning Aussie face. Why? Because the ways in which people perceive this farce are completely detached from the reality...
Let's begin with a few well known and seemingly obvious facts which appear to be overlooked:
Everyone Wants to Be Famous
The Reality TV fame, which fits with the average 30-second attention span, proves this. Having your own self-obsessed profile on the web and having more friends is the DIY equivalent of fame, with the debateably hawt t'n'a-midget, Tila Tequila (pictured) as the queen of internet celebrity, despite the fact, to my knowledge, she doesn't play stadiums or have a million selling album. She does however have atrocious music accessible as videos and her own clothing line?! However, inspired by Tila, it is nice to finally see Paris Hilton has figured out that with a songwriter she can turn her fame into a revenue stream.
People Don't Care About New Music
How many big gigs/festivals have you been to where the amassed consumers care surprisingly little about most of the headliners' sets except the song on the radio playlist, as heard on the TV advert? Imagine how much they care about the support band getting their big break, never to be heard of again. Now imagine any of these people making any kind of effort to sift through 3,000 bands a day in the hope they find one good band in a week that has the chance to go on and be one of the big ten acts of the year. Surely for this to be a real and true phenomenon the people checking out new bands have to be more than a 1,000 or so of the geekiest geeks with too much time on their scabby-dry hands?
Nobody Uses Social Networking to Promote Bands
How many times have you seen someone unconnected post a bulletin which reads "I've just found this amazing band check them out..."? I'd bet never. I know this because despite the fact I know some of the most 'on it' people in the music business and some of the most passionate music fans, they just don't think it's cool to do something like that. And because 'users' know their 'friends' on these sites don't actually care and probably wouldn't be into it anyway.
So what really is happening...?
Is it still traditional media hype and people now just have the ability to listen with a few clicks of a mouse? Is it all people talking on messageboards like virtual word of mouth? Is it still getting recommendations from bands you like? How have you discovered new bands recently? How do you promote bands you like or your band via the web and in the real world and how much success have you had? Does it feel like you're bashing your head against a million other bands trying to stampede through a stage door towards a mirage of an audience of 80 million people who are busy talking to each other in lolz 'n rofls?
Looking at this even deeper, do you think this fracturing and stealing of the media's power (Top Of The Pops_ partly blames MySpace for its demise? NME sets up MyNME as a cynical attempt to market NME.com, to give its readers in desperate bands the ability to pick the band to play the NME.com tenth anniversary party?) has basically made it so a lot of average small bands can reach a basic state of success and nobody will ever truly be sustainably famous ever again? Who do you trust to filter through all the crap and find you the best new stuff? What's your favourite MP3 blog/podcast? Do you really need to discover a reasonably good/interesting new band every hour, because you could if you had no life...
From the archive
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Redjetson 'Stay Comfortable' Free MP3 Download
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Mixtape #35: Factory Records
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In Photos: Swn Festival Day One
whose
the girl with the titties?
wicked article
must think more now
sit on...
...myfarce
(sorry)
Hmm.
More of a rant than an article.
Hardly balanced, as without a doubt myspace can be a very positive and informative tool.
But still, I agree with a lot of your points. You ask a lot of questions, but don't really answer them.
Ok to be honest....
I don't think much has changed over time...
People don't care about MUSIC let alone new music. It's stuff to have in the background or maybe go dancing to. Thats not a bad thing or a critisism. It's just how things are. Hence the reason really big bands are normally quite beige and mediocre, as they are palatable to a wide market of people.
But I think its always been the same.
Small band start off with no fans, geeks hear them start raving about it, 'taste makers' hear of it and start pimping round to record companies and PR companies. Hopefully a celebrity will say they like the band. Things escalate from there.
But in all seriousness not much has changed. The 'myspace revelations' bands are just a new type of PR, to make people think they're discovering something before anyone else. Because people love that. More a search for whats the newest and unheard of rather than whats actually good.
Am i only one who thinks that Lily Allen song is horseshit....?
NB:
Also the fact that most people don't want to sift through a deluge of demos to find quality is not a bad thing. They want to be told what to like. They don't have the time or the inclination as they have other concerns.
Otherwise there would be a hundred times more people trying to do your job......just a thought.
it's a dicussion peice
it isn't meant to be the answer else there would be nothing to discuss.
ooooooooooh...
I did wonder, too.
I rarely discover acts online...
...but often I use Myspace to check out bands whose name I've heard of.
Most of the new bands I tend to discover these days are either mates of other bands I know or on the same bill as either myself or other bands I know (which is probably the way it's always been).
Myspace is a convenient way to check someone out but you wouldn't sit there checking out bands all day. And if I do hear a band I certainly don't personally post and say "check this band out", although I would of course bring them up in conversation.
I always find that if someone says to me "this band's great" it makes it that much harder to enjoy them 'cos you listen expecting something good so tha band has to be even better to impress you whereas if you listen to a band with no expectations at all you can more easily be impressed.
That said, it undoubtedly suits Lily Allen, Sandi Thom and whoever else to have the myth that they were discovered by internet word-of-mouth but it isn't really any different to the kind of hype people have always done about bands - it's just a new technological means to promote the same old myths.
hmmmm
a pretty cynical opinion of myspace/"the internet generation" in general.
"And because 'users' know their 'friends' on these sites don't actually care and probably wouldn't be into it anyway"
err, no. i've been told of many bands, perhaps through a myspace bulletin. But what's the difference in a bulletin and a messageboard post at the end of the day? if its on DiS then you know the main majority of users that will read it/answer it, just like most will (or should) know the majority of people on their myspace friendslists.
I think some of those q's should be looked at more cloesly, as they just seem in an unconnected list like that, espec the idea of "average small bands" being here today and gone tomorrow, see The Datsuns and other outcasts from the "New Rock Revolution (tm NME)", and i reckon soon to be including Editors etc.
The ideas are good in this, but its structures.....loose?
i've got 444 friends
and only bands managers and labels post bulletins about bands to check out. there are even a lot of the messageboard hardcore on my friends list, a lot of journalists, a lot of promoters and none of them ever post about bands. seriously.
fair enough
but the statement:
"Nobody Uses Social Networking to Promote Bands"
is wrong. just because your myspaz friends don't post about new recommended bands it doesn't mean that everyone else of the 60million users don't.
i still fail to see the difference in that though, because i see 10s of posts of dis per day with myspace links and there just as effective whilst getting people onto the site.
meh
what annoys me is that some bands tend to just have a myspace and no proper website. I know that smaller bands wouldnt have their own website but for more established acts it strikes me as lazy...or something.
yeah
it gets people onto myspace but it doesnt come from myspace itself. it's not part of the social network. if you get me. all the features in the broadsheets all make out like it's its own organism but it really doesn't work like that, in my opinion.
i'm glad if people do say "check out this band..." half the point of this is to inspire people who know their shit to do so. but then if everyone does it we're right back in overwhelming square 1 again with 80million people shouting 80million different things.
"People don't care about new music"
is a pretty ridiculous idea. there are so many independant mp3blogs that regularly feature bands that otherwise would have no (or at least very diminished) means of getting the word out.
do you think Beirut would have had that comedy-sized surge of interest had Said The Gramophone/Catbirdseat et al not posted up tracks from the album? okay, maybe they weren't solely responsible, but people jumped on it because not only was it ridiculously good, but because it was so deliciously obscure and relatively unheard of.
i'll admit, searching for good new bands on myspace is somewhat akin to finding an iota of intelligence at a scientology convention, but it IS possible and i've done it several times. i think the mistake people make is getting too concerned with what has become your stereotypical myspace user and uses THEM as a reason to bash the concept of discovering bands when, in reality, it's not as flawed and generally awful as some people like to stand up on soapboxes and tell the world.
And so many bands
just try and build up their friend count as high as possible anyway. You see bands with thousands of friends but when you actually look at the profiles you realise barely anyone actually listens to their stuff.
It's become an incredibly cynical thing but I certainly don't think Myspace itself is to blame. In a sense it's just a tool and some people use it in ways I don't like (for example I hate it when people advertise their gigs in my comments section - it's just plain bad manners) but that doesn't change the fact it has become a useful way of quickly checking a band once you hear about them.
myspace is useful
i use to to hear what a new band sounds like, it's often a hassle to download a sample from their website, but you know you'll hear a song from their myspace and get an idea about what the band are about at the same time.
more irritating is the fact that a large number of myspace friends is another check box that A&R like to tick before considering a band worthy of their attention. some bands just aren't that in to computers!
Aye
It's probably prejudiced of me but I do assume that a band/label that doesn't have its own website isn't especially committed to what they're doing.
note:
i set-up DiS and run a label that puts out a lot of new music, so i do care and know people do care, just in case that devils advocate is mistaken.
it's just like annoying spam isn't it?
did you know you can make it so bands can't request you?
but
what does it matter if its not part of the social network?
yes, perhaps that point is right, but if i follow a myspaz link (ie the metric one above) if i've got a bit of time on my hands i'm more than likely to follow their top8 to other bands, as the bands have realised a good wayto promote bands THEY like is through their top8.
this then introduces possible new music, with it actually being th same as the band themselves posting a bulletin.
i think the social network element is still completly there, i mean how many people just go on the myspace pages that they are friends with? hardly anyone - you jump about and yes give some people their 30 mins of fame (which isn't actually that relevant to this piece i think) but you're bound to stumble across some bands page and, if you care about listening to new things, you'll maybe have alisten.
there are more elements to myspace then you seem to make out, and yes the broadsheets are wrong about it and over exaggerate its effect (they found the arctic monkeys - LOL) but that still doesn't hamper it's good effect on promoting music.
lily allen
that's just not true about lily allen. she was already MASSIVE on myspace before she was in the observer music monthly in may.
i love her. i think she's really talented.
hhmmm
i dont think myspace is that great. though its certainly useful advertising. we now get bands asking to play the pineapster gigs from all over the UK, which we maybe just wouldnt have reached otherwise. and in return, we can tell far more people about the pineapster gigs than we used to, because the youth look at myspace, wheres the media wouldnt be particularly interested in us and / or unsigned bands as a whole
I did know that
But the problem I have is that most of my Myspace friends are in bands themselves as I use it myself as a way for my music to be heard and to keep in touch with bands I know when we like each other's stuff. Plus occasionally bands I don't know personally who've heard my stuff get in touch to offer gigs etc.
So although I'd like to block the people who've never met me and are using me to plug themselves, I don't want to block all bands.
What'd be nice (although impossible) is if some kind of code of behaviour for bands was put in place, even unofficially, to stop the spamming.
however,
i'm 30 and not single, so i've not really got any interest in flirting with zoe from bournemouth, or a wannbe lesbian in huddersfield. im sure if you are young and single, its probably more addictive.
AND
how do you do that??!
Social Networking is a sack of ass
When the joy of friendster first happened in 2002 everyone rushed to sign up, added all their friends, then a dozen fake profiles for famous people or household items, then twenty strangers who added them, then made a profile for their dog and finally sat back and wondered "What was the point in that?"
Myspace and the 400,000 alternatives to friendster (who 'sold out', oh the irony) added everything from blogs to voice posts, band profiles with streaming audio to a button that lets friends text the profile owner's mobile. But still every hour a thousand people ponder "What is the point in this?"
As far as Arctic Monkeys, Sandi Thom and co go their 'popularity' online was nothing but fodder for the media. If they were true internet phenomenons surely they'd have had giant albums, number one singles and stadium tours without weekly six page features in NME, continuous play on MTV2, adverts during every Coronation Street break reinforcing they're the most importantly amazing bands that all the cool people online dig, Peter Stringfellow boasting about how great they are on Big Brother's little brother and features on This Morning.
As we all know bands that get a lot of response online still headline to half full Freebutts and Dublin Castles. I'm sure everyone here probably knows or has/does like a band who got recognition online but were still second on upstairs at the garage on Tuesday nights until they got signed, a fifty grand music video on MTV2 and the obligatory 'best new band ever!' in the music press upon which a hundred additional kids in Arctic Monkey t-shirts turn up at every show.
in accordence with
this i suggest people check out the bbc radio1 message borad the punk one its quite funny, they are talking about how good the bellend from big brothers band are, another point proved,
http://www.bbc.co.uk/dna/mbradio1/F2675881?thread=3196490
thar we go look and laugh at the twats!
but
is the fact people can listen to music on there all day for free whilst making rupert murdoch a lot of money and not paying any artistes any royalties, not a massive issue? all these bands marketing for a corporation now valued at 4-6billion dollars!
it's amazing pyramid marketing.
But do you not hink Baggsy...
...that these bands are still raising their profile and it helps in the long run.
There's lots of bands I hear on the radio or read about online that I've not yet had a chance to check out live but I've listened to their songs, mentioned it to a few people and raised awareness a bit for the future.
Obviously you're right in that the intenret doens't break the bands and with both the Artic Monkeys and Sandi Thom it was the mainstream media that ultimately took over and got them to the 'masses'. But surely the online attention (in AMs' case at least) contributed toward getting them noticed by the record label and the press in the first place.
I certainly don't think Myspace is pointless (and as a musician I've personally got a lot of out of it in terms of meeting other bands and getting gigs) but it is certainly naive to imagine that the internet can completely break a band.
Top line should have read "Do you not think"
obviously.
I wish you hadn't pointed that out
I'd never thought of it that way and now I feel strangely dirty.
but
the bands gain from it too.
it's one of those issues of capitalism that you can't always avoid.
someone bands don;t even use their main page anymore, instead focusing on their myspace - see les incomp.
surely they are aware of the lack of royalities etc but realise that the accesability of it, whilst paying ZERO covering feees can make it worthwhile?
the shock of the new
My suggestion is that we go the way of the USSR. Lets just have state suggested records that nobody can say no to, ban all pop and dance, eliminate all indie and rock etc....
That way noone can complain AND everyone can complain....
Lily of the valley
I only heard of her because she was giving away free mix CD's of all kinds of music (Dizzy into Rod Stewart into Beats International) and I am such a pykey that I said 'yeah, I'll have a free CD'. Little did I know that she had put her own songs in the mix as well but without shouting about it, it was really subtle and I give her respect for that. I didn't know she was that twats daughter until she was in The Observer magazine. I just thought she was some slightly posh girl who liked music....
People do put out bulletins about bands Sean
I've read them and discovered some new bands that I like that way - and others that I don't. Don't forget that you're hardly an average user
but Sean
Not sure about this one? Much as I enjoy DiS the’zine and roster, why rally against myspace which is essentially just another media for communication? Reading the gist of what Sean wrote it seems to boil down to ‘we were here first’ and ‘nobody champions music using this’. Well there’ll always be somebody before you and somebody after you so no real kudos for simply being earlier. On the second count, re championing music, that is exactly and all that I am doing and myspace merely helps network that out.
Okay I may not be as “famous� as the late great John Peel, Steve Lamacq or even Jack Rabid but that isn’t the point. My reviews (hosted outside of myspace) have helped people find bands like DiS’s own Jeniferever and for me, getting feedback even from just one person makes it all worthwhile.
Myspace is whatever WE make it. To condemn it wholesale is akin to blaming the pen, telegraph, telephone or even internet for all the worlds ills IMO.
Well,
as a myspace user, i got get fucking sick of getting add requests from people like Tila Tequila and that kind of 'invisible friend' thing really gets on my tits.
All i can say though is that myspace has helped me get in touch with people about my music.
Perhaps the most important one being Debbie of your label sean, and now im on the Jeniferever b-side released on DIS, so luckily somebody listened to some new music that day!
I still feel bad about the fact that im playing into the hands of someone like Rupert Murdoch.
bloody
good discussion point though!
i think the big importance placed on new music is shit
i read an article in rocksound etc on a band who the writer claims to sound like various great bands (jesus lizard, fugazi,queens of the stone age,melvins etc) and when i listen to them they sound nothing like them - just weak, not that well rehearsed, over produced shit
bands need time to grow and all this early exposure halts their evolution and development because they suddenly realise that their current sound and songs are bringing them sucess so they stay where they are (musically)
i really cant be bothered listening to 'new' music from bands formed 2 weeks ago who dont know who they really are or what they want to achieve
fuck it im grumpy
I dont think you mean
'new' music. As all music you hear for the first time is 'new' to you.
I believe the word you are looking for is 'hype'.
but
you post about bands all the time and not just on your official dis one
For what it's worth
If you ask me it's all about credibility. Wasn't this site itself essentially set up so Sean and others could say 'Check out this band' when they felt like it? Nothing wrong with that, and people actually pay attention because a reputation's been built up.
If my friends tell me to check something out, I might do if I have time -- especially if it's one who understands my taste in music. If they email it directly to me, I'm more likely. If they personally burn me a CD and write the song titles on a sleeve for me, I definitely will, because they've put the effort into showing they're serious about it.
The Myspace thing doesn't offer this - it makes everything so easy that it negates its value. Yeah, it's a handy opportunity to check out bands but you'll only do so if someone or something else has raised your interest beforehand. Otherwise odds are you'll end up listening to one of the 10million shit bands rather than one of the 500 good ones on this planet (approx).
People can rave on about the internet revolution all they like - at the end of the day most people that buy records are still consumers rather than connoiseurs and they'll still ultimately be led to that Sandi Thom CD by an advert or plug on the telly.
But I suppose ultimately I'm an embittered 26-year-old who didn't spend his formative years socialising on the internet, and this is the territory of the emerging next generation that I'm never going to completely understand. Maybe Myspace and all that stuff is today's equivalent of mixtapes and fanzines, I don't suppose I'll ever spend enough time on it to really find out.
the bands
don't have to put up their somgs. the fact they do shows that they believe that it will hellp them. surely murdoch and co get money from advertisers. if people dpn't click on the adverts then how do they benefit? people can't download the songs the majority of the time so if people like them they will buy them
it is what it is
your right what you say
As someone in a band it was quite exiting to start a page and get people interested, but 6 months in it leave's you relalising its just a easy way to get people to listen to your music.
it worked for us, some people came to local gigs in london regulary.
these are people that would never of come to see us without myspace.
but its total bollocks that Record companies sign artists of the back of it.
lilly allen was signed before hand
sandy thom had a pr company pulling the strings and a publishing deal so wasnt that hard up to be unable to fix her car?
these stories are just made up to give bands hype, its the way the indusrty works
no one want to hear that hard fi lead sing was working in a shoe shop and got lucky
they start the band history from a later date
they would do it to most new acts
Lilly allen song socks cock as well
(shameless plug)
sorry couldnt resist it......
Lily Allen...
annoys the FUCK out of me, so does her fucking dad.
As for Myspace - it IS a shameless self promotion site that encourages everyone to wear their ego on their sleeve... and is therefore shameless. That said, it is definitely a positive space for unsigned acts and people making music in their bedrooms. It makes it accessible for anyone and everyone to listen to acts who can't get gigs/press or just aren't at that stage where they're ready to face the garish faces of the music media... Yeah there's a lot of shit on there but there's also a lot of good, interesting new stuff - in the UK and from across the seas.
Plus the whole sharing your love of new talent via myspace messaging...I'm all for it. Sean, surely you've got the various rather cringeworth excitable gushes about various 'AMAZING' acts i put on bulletins or blogs?
I've had to cut down of late though - as it sadly looks like ones' trying too hard...maybe thats why people don't tend to do it. Shame though. Its all about word of mouth innit.
That said..
Rupert Murdoch is a complete and utter c**t who i wouldn't piss on if he was on fire so i don't want to endorse anything that that man owns ...so erm, yeah scrap that bit about it being quite good for unsigned acts.
myspazz/yrspazz
tila tequila for myspace, emmaline for youtube, chantelle for uk idiots, these cults spring up all the time. not reaaly anything to do with music tho is it? and maybe the artic monkeys/sandi thom stories are just myspace myths but its been ace for my band. the majority of our decent gigs arre sorted out thru people we "met" on myspazz, loads more peeps ahve found us and heard us and its saved us shitloads on stamps...
and the "amazing band" bulletin does exist. i fill a cd each month of good stuff folks have told us about, and people have done it to us and we`ve had loads more adds.
maybe this is because of our tastes (ive never met a pavement fan who was rude or stoopid)or us not blindly mad adding people.
but that just seems common courtesy.and top of the pops can shut up too, it died because noone cares about the charts anymore. and yr metaphor about festivals holds tru, but how many DiS readers care about headliners at festivals? we`d prefer, and i hope i speak for the majority, new exciting shit. y`know, like metric and jeniferever.
i apologise for this its turned into a badly structured rant but it seems everyones always raining on myspace for whatever reasons and for a local band like ours or me looking for new good songs, its been nothing but helpful. tis just another form of communication. how can that be a bad thing?
All true -
& I think it was worth saying because it is still an oft repeated lie that Myspace has made all the difference to bands who have become succesful.
Here way below the radio it is very different - we smaller (& older, this is factor too) bands/artists who don't expect anyone to come knocking with the giant comedy cheque and instead just get on with doing our music in our own (varying levels of) bubbles, DO get the chance to promote and spread the word via myspace - its really useful for getting gigs and making the odd sale of self released stuff and finding that small, niche audience of music lovers who may well like you.
But this is the opposite of the Sandi/AM claims - the idea there is that a huge group of casual music buyers got into them because of myspace - this seems wildly unlikley.
BUT Myspace is very popular and therefore newsworthy - so having a myspace angle in your press release looks good - PLUS us tiny bands who do find it truly useful are not very news worthy :'My Space Quite good for finding venues shocker!' ... 'MySpace led to me selling literally 4 albums!' so nobody really hears about that - indeed why should they?
& occasionally quite attractive people show you pictures of their arses. Got to be good.
Propaganda
Is how it seems to me. If the labels pretend that all this online MySpace, etc. scouting has been going on for ages as an 'underground' thing, people are more likely to buy into it as a genuine means of advertising themselves and bands.
Personally, I think it's effect is largely exaggerated. I've never found a good 'unknown' band on MySpace (not that I've looked much, admittedly).
I'm not convinced that the message boards, etc. work as a tool to spread the word either. At least not yet.
For all I tell everyone who'll listen just how brilliant The Cribs are, for example, very few people will actually check them out, unless it's delivered directly to them. They certainly don't want to have to look for it themselves.
Interesting points, but...
Sean raises some interesting points here. I run a couple of pages for bands who are already signed. Do I think that it would be possible for them to get record deals strictly off of MySpace if they didn't already have them? Of course not.
I do find, though, that we've gotten gigs, tours, press inquiries and airplay via MySpace, as well as agents, publicists and the like. A classic example was picking up a pretty big opening slot in America from a pretty high profile artist - who had heard one of my bands on MySpace. I sent his MySpace a message on a whim asking if he needed an opener for x y or z cities. He had heard us on MySpace and liked us; we were in his Friends list already; he messaged me back in minutes and after a flurried exchange, he gave me his booking agent information and an invite for this band to do 10 dates of the tour. So in other words, it's a quick easy communication line inside the industry with people who might otherwise be difficult to track down.
Stepping out of industry mook mode and into consumer/fan mode, do I use MySpace to check out new bands? You bet I do. Pretty much anything I hear and like on a podcast or on radio, I'll check out the band's MySpace page. Mostly b/c if I don't add them as Friends, I'll forget about 'em!! There really ARE too many bands nowadays, and frankly I'm too old, too busy, and have too short an attention span to remember all of 'em.
I'll close with this: if you run a band page, you're a real fool if you do NOT send regular bulletins to your Friends list about band activities. People may not actually read them, but every time one crosses their display, your band's name is making one more impression.
Ever heard the expression, "It ain't the meat, it's the motion"?
MySpace is what you make of it.
tell it to
smash hits magazine who closed down because too many kids were not reading mags anymore.. lala pop is dead loong live pop!
that's a sign.. the things you love to hate and hate to love going going gone because of some souless husk on the information super highway.. be careful what you wish for cos it's coming true.. what these social networking sites are doing is giving you back a sense of community, and shared experience. even on a level of "i'm on myspace".. the word of mouth that spreads like wildfire via these sites has proven to be the latest marketing tool for a generation of record company (and I include DIS in this) promotional people who have no other tools in their armoury that are no more effective than sending a band on the road and collecting some email addresses. make of that what you will, but the promotional abuese of myspace call into question the ethics with which it was started. i do think that bullshit indie ethics to one side - there's nothing wrong with telling someone something, nor is there anything wrong with trying to sell something or earn a living. The jumper wearing cunts who snipe at bands for selling out when all they want to do is pay the fucking rent,and earn what they deserve, can lick my hairy balls. ok my argument is descending into a rant. but my point being - it's the interstitial pop up ads that are annoying and bad.. but how bad is it to honestly post something.. then how bad is it to hire someone to secretly post things on message boards? not that I know of any artists doing that.. then is that wrong if it's shitband from bolton trying to get on, or is it bad when a major label does it, and is the indie label in between just about allowed to do it..
anyway.. work out what you stand for and against.. you're probably talking as much shit as me.
MySpace is an application, how will you apply it?
After reading Sean’s initial post, I thought good stuff, well written, this should spark a healthy debate, I was humoured by the first reply “whose the girl with the titties?�!
MySpace as an application is manipulated in a variety of ways, and as anything regularly exploited; however it’s down to individuals as to how they choose to use or not to use the site. Undoubtedly when used to your advantage it can pay dividends. Successful bands use the application as a tool, one of many available. The most successful bands will combine MySpace manipulation with other mediums of marketing as part of a strategy.
Why use MySpace? Why has MySpace become so popular for bands, not just as a place to socialise as individuals?
Mostly MySpace is extremely informal and personal. For years and years all bands have been able to search online and find record label and band websites and contact details. We’ve all always been only an email away from these people, yet they remain behind closed doors, we have no background information or image about them, you’re forced to convey a professional image and hope for the best. With MySpace, you will often find someone big and important having a page, you can learn lots about them, personal details, interests, agenda’s etc, you’ll also often find them unprofessional and abusive! But greatest it’s all off the record, and informal, so it’s easy and ok to send a quick message to someone, as you, like they’re a mate. OMG I’m speaking to so and so, he said he likes my music etc! It’s a way for people to keep tabs on those who they want to keep an eye out for by subscribing to their blog and reading bulletins as an observer.
My problem before MySpace, was that every now and again, I’d discover a band I really liked, see them live, and they’d translate very well, I come away very positive and start telling people about them etc, completely noting to see them regularly, however as the process moves on, you forget about them and forget to checkout when they’re playing next as your caught up with the bands your checking out now, so you miss out on their posts etc and loose touch. With MySpace you can subscribe to their blog, read bulletins, add gig dates to your calendar and exchange messages and comments. It’s useful as a management tool to help you stay up to date with all your favourites over lengthy periods.
I’ve also read on plenty of record label’s sites that their preferred choice of medium to listen to demo material is MySpace! It’s easily accessible and clutter free. No CD’s to fall to the bottom of the pile or get mislaid, and it also gives them the opportunity to quietly check you out, see your own interests and reception, as touched on previously, if a record label see’s that you’ve already formed a loyal fan base and regular daily listens, their likely to pay attention. A mate told me that tickets for an Arctic Monkey’s gig he went to were going for £80 outside, before they were even signed! There was only ever one next step for those guys.
Did anybody attend the Q&A’s with Tony Wadsworth (President & CEO of EMI Music UK & Ireland) at The Great Escape festival in Brighton? http://www.flickr.com/photos/justinevans/152217864/in/set-72157594143652178
He said that MySpace is good for generating a following, and yes if used effectively can return exposure eradicating the need for a record label sponsorship altogether, however if you want to sell out tour after tour all around the world you will need a major signing.
He was then propositioned that EMI don’t look out for fresh new talent, and in fact only jump on the back of the cream of the crop which rise to the top off the back of everybody else’s promotion! http://www.flickr.com/photos/justinevans/152218132/in/set-72157594143652178
And how do they do that? Potentially by using MySpace as a tool for one.
“Nobody Uses Social Networking to Promote Bands�
I think they do to a degree, I do, but this is outshone by the fact that actually “The bands are using social networking to promote themselves�.
Step 1, Establish a following (a loyal following, not just 50 one off listens a day through spamming ‘friends’ with ads). If you can’t establish an initial following, your crap, give up now!
Step 2, Bring yourself and your following to the attention of record labels, no doubt through MySpace!
Step 3, Once signed, provide a service to your fans, give them something to be loyal to.
The key to delivery and take up is accessibility, this stands across the board in all industries. MySpace is medium within the music industry to attract exposure by making your material accessible.
By the way, I arrived at this page having read a bulletin on MySpace!
SEAN
I totally understand all your angst here but I think it's simple market economics ie there is an over-supply music - a HUGE over-supply
and it is no doubt related to the 'get famous' idea - patricularly the industry and media propagated myth of the Rock and Roll lifestyle, fame, success, money, living the dream etc.
Having said all that I suspect your looking at it from something of a UK-centric or even a Londoncentric perspective. The UK has had a long (40 years+) history of an established pop music industry and subsequently an alternative music history has grown out of that and has at various times established itself in the consciousness of the British public in many diverse subcultures and phenoma with a supporting media etc.
Not all countries can say the same thing
Until recently, in many different territories your choices were the TV or the radio if you didn't live in a town or city with a healthy live music scene - and in many countries the TV and radio are without something like the BBC so are entirely commercial and end up being for all intent and purpose 'owned' by major labels and corporate interests
Myspace - for all it's sins - does afford the opportunity for anyone, anywhere on the planet to be able to check out any band, anywhere on the planet
More importantly it affords any band on the planet the opportunity to communicate DIRECTLY with their audience - this shouldn't be underestimated
Like any technology, myspace is in itself a benign entity - only its users (and/or owners) will see to it as to whether it is used for positive or negative purposes
Personally I find it somewhat depressing that music - an artform - has become, to the vast majority of consumers and industry alike, a cheap commodity. However, I really believe that this situation is a symptom of mass-consumer, mass-media western society and NOT the fault of Myspace or Murdoch.
It's never as simple...
as I think. There's a host of factors behind why bands become popular. Myspace, forums, webzines, email lists are all tool of the promotional trade. (Sometimes to me promotion feels like a dirty word!)
From my own experience, the record label I help to run, well, I just couldn't see it existing without the internet. We only release 500 copies of each record. It doesn't seem like a tall order, but it can be. We've kinda got to the point now where we do sell-out most of our releases. I don't know how we've managed to get to that point, but it must be the internet, 'cos we hardly get any other media. Even my own band have sold out our single and we hardly even played ourside of Sheffield! Myspace has been helpful for the label. We've had shops from europe & asia contacting us for stock and our bands have had gig offers. I don't know if we've ever sold a record 'cos of an individual music fan finding our profile on myspace, but I think we must have reached the few like minded people who do.
Favourite Podcast?!
Well it used to be DiS Radio, what happened there? eh? eh?
but now it's either;
Frank Key's Hooting Yard (from Resonance FM)
or
Combat Music Radio (presented by Scott Kelly from Neurosis).
I use myspace to keep in touch with friends in France and the US, 'tis useful...
you can
screen comments before they go online.
you still get to see the horrible spam though.
in
'account settings'
I don't agree about the comments:
I only have bands/friends on there I like and trust. I am happy for them to tell me about what they're doing and moreover to promote that for them to those who see my profile.
Comments are there for OTHER PEOPLE to read. If it's only for you to read you send a message. You can hide/disable your comments if you don't like that.
MySpace Music has saved MySpace
Prior to that it was just snother crappy Faceparty type site for people to meet for lots of sex...or something.
Certainly it's a different landscape now to what it was and I think the numbers of members who are basically viewing it as a personal webspace with a strong music leaning is a major part of making it into a general 'social' space rather than necessarily a 'lets hook up' sort of place.
I agree
Take the music/bands aspect away and I wouldn't go near it, personally.
hang fire
it's just a microcosm of the internet itself. THe only difference is that the band pages are relatively uniformly coded which makes it easier to upload content, and the url is easier to remember.
Like Wikipedia it's essentially an implementation of what's loosely known as web 2.0 - user generated networking.
It's just an application that's been high on the uptake and become the base software du jour.
mine
would have been dis radio. lots of fun.
now its Contrast.
http://www.timyoung.net/contrast/
and not only because i contribute, i genuinely think its a great idea.
MySpace stole my Hamster..
...er not really....
I agree with TheoGB. I primarily use MySpace (Music) as a means to discover new and old music. Point well made earlier on about bands missing out on royalties whilst evil Murdoch cashes in.
However, since discovering MySpace last March I have bought more CD's and downloaded (via iTunes) stacks more music than I would've done via traditional ways of discovering music.
I play in a band and appreciate the fact you've got to put back into the industry what you can take out for free.
Unfortunately though I think I'm of the minority who hold this altruistic approach to the music industry.
Oh, of course!
I think myspace is an amazing open door for thousands of bands who'd otherwise not have an internet presence at all or have their music easily accessible to lots of people. Which is on one hand a wonderful thing and on the other means that there are a lot of bands making a lot of noise and sending a lot of spam out.
I haven't personally, but know a couple of people who have bought records as a result of hearing bands on myspace, but that's mainly because lots of small bands don't bother with paying for hosting and domain registration or designing a website when myspace provides a one sheet of a page which can have gigs, songs etc on it. Simply put a paint picture up as a background, take some pics in a park on a digital camera and hey presto, band website!
Myspace is a lot more successful as a music community then a 'social network for friends'. In recent months people have started to set their profile to private or their age to 14 because they have got so bored of the random adds and spam. Speaks volumes when people sign up for a site to make friends, then end up turning off the ability for people to contact them doesn't it?
In fact a mate on mine first found a two girl bedroom band via myspace who'd never dreamt of playing a show before. He convinced them to play a show for him, he then booked them for his own nights in London, paid for them to record and in a couple of months went from a joke in a bedroom to a regular on the London club scene and were played on Lamacq the other night. Not exactly fighting Nick Cave for biscuits backstage at Pukkelpop yet and probably won't, but none the less they've living a dream so to speak.
hmm...
Myspace HAS introduced me to one new musician- Mr Hopkinson's Computer. But I generally trust Popjustice's recommendations. He's introduced me to Lorraine, Patrick Wolf, WigWam, Temposhark &c. But Word Magazine has introduced me to LOADS more stuff than that through its free CDs. Though you do need to sift through a lot of country & shit.
i've discovered bands i liked
through myspace. rarely the ones that try to add me as friends [though there've certainly been one or two], but often through exploring the friends lists of bands i already like. i do frequently look online for music i haven't heard, and my time gets divided pretty equally between mp3blogs and myspace. i've gone to gigs and bought records by bands on the basis of what i heard on their myspace pages. not bands that went on to become one of the ten big acts of the year; just bands whose music is more than worth the time it took me to stumble across them, and who i'm glad i found. that's enough for me.
it's easy to shit on myspace, decry it as a murdoch-owned evil, but to deny its obvious usefulness is blinkered and rather silly, i think. it's undoubtedly flawed, not the least of its faults being its policy regarding artists and copyright, and i don't blame artists who are pissed off by this.
it is nonetheless the most instant way to hear a band's music and develop an interest in them without just downloading their mp3s [which i hear some people don't like]; i look for a band's myspace page before i look for their website.
what's needed, if one objects to myspace, is an alternative, which crucially provides as universal a platform for promotion, communication and listening facilities as myspace does, without all the things you dislike about it. and if it isn't as universal as myspace, it simply isn't going to work as well.
indeed
it would help if bands were generally more aware of exactly what the copyright situation is when they upload music to myspace; i've no idea what proportion fully read the terms and conditions and understand the copyright issues here, but i daresay many are cheerfully oblivious.
nonetheless, as you say, one can always use the page as as homepage to direct visitors to their site elsewhere. of course, unless one's looking for info on a specific band and is interested enough to click through to said band's website, a myspace music page without music does read discouragingly like a website with "under construction" signs all over it.
Hmmm
Well, there's nothing too much wrong with the music part of Myspace. If you want to know what a band sounds like, chances are they've got a page on it and you can hear up to four of their tracks, and sometimes download them too. That can't really be a bad thing.
Where I agree with Sean completely is where some shadowy figure starts a story that it all happened through Myspace, it's usually bollocks. And Arctic Monkeys' primary method of distribution wasn't Myspace, it was the demos put up on sites like YouSendIt etc.
My guess is... for big bands the impact of a Myspace page is pretty minimal - loads of comments every day from fans just look like a difficult to read message board and the tracks are usually well known anyway. But I can make music, put it up there and anyone can hear it. It takes a cynical person to say that that's not a little exciting. The idea that Myspace is the route to riches for every aspiring musician is just bollocks though - if it was that easy, everyone would be doing it. And Sean's rightly pointing out instances where that was claimed to be the case and it just wasn't.
I had to strike the balance though, much as I agree with Sean and despise the shadowy men in ponytails, it's useful for the non-million sellers. I run Clearlake's website, and in spite of my efforts on that I'd say that as many, if not more, fans have been pulled in through Myspace.
I know where your coming from but
Even the points you've detailed are 'best practice' elements and should form the basis of any well designed website. When it comes down to the nitty gritty, and this is something I was going to mention in my earlier post, there is little difference between MySpace and any website that could be developed. A good web developer would include all of the same functionality, URL/directory structure and ease of song uploading (Usability) etc, so this isn't something unique to MySpace that can't be recreated elsewhere, what is, is it's wealth of users, the exposure you are able to gain from using it. It's the same very reason why originally I used FlickR (http://www.flickr.com) rather than my own website to promote my photos, exposure. When I was starting out, I could have put 10 new photos on my personal website, and maybe 30 people would view them, if I put the same 10 photos on my FlickR site, potentially millions of people could view them, like MySpace it would require me to promote/market them in the appropriate channels, but the wealth of users/exposure I could access just wasn't possible via my own website back then. It made far more sense to jump on the FlickR and MySpace bandwagons and reap the benefits from those sites than to try and go it alone and fail. That was the sole reason I initially signed up for both. When a band on MySpace links to you as a ‘Top friend', they're effectively endorsing you and subsequently throwing you a load of traffic/interest and potential take up. Endorsement is one of the most powerful and successful methods of marketing.
Since then, I ran into the constraints associated with both sites (FlickR and MySpace) and having used them both to my advantage to gain exposure, I reached the stage where I was able to develop my own website and market it using the search engines, my circumstances are different now, I now use FlickR as a backend to power my website, and MySpace to check out new bands and see it it's worth me stealing their album from the net (Just kidding!). Not to mention that now days MySpace is often the best and sometimes the only way to get in touch with bands, labels and magazines. "Hey can you send us your photos?", "Yeah sure, what's your email address", "Just message us on MySpace"!
To respond either click "Reply" or message me on MySpace!
Girl
The way you push those together I want a tit wank and come on your face.
Isn't that what the Publicity Dept wanted?
Never mind the talent have a wank over these boys and buy the record.
I'll settle for the wank :)
that is because
Jo Whiley was playing her record on radio1!
New Music
'Trawl-free' new music site. Tons of great new artists here - if you want to support new music and are bored of myspace, this is a good place to start:
Who
would have guessed that this article would have stirred up so much chatter?
i dont agree
Myspace is a great tool for small bands. Think of it as a 2 page CV, the most basic form. A small band can have the same layout as a major player. Websites are very expensive and myspace is free. Myspace has also replace the Demo tape in the fact that if a record label bod hears about a band they can hear, see and read infomation and more importantly see the traffic (friends and comments) so most of the ground work has been done, if you aint got 10k friends and regular comment posts they dont want to know.
The problem with the industry at the moment is that most of them are too busy on coke and getting their arses licked by twats they string along. they are just lazy and bad at the job and they know it, they wont sign a band unless they are sure it will work even so they will release it under a smaller label not give them a bad name. Thats not to mention the fact they sign bands that sound similar to a band they are pushing at the time but they contract them up and forget about them leaving them fucked and unable to work.
The press in the UK are another major problem what with Kerrang! only covering bands on the RoadRunner label or managed by Craig Jennings and the NME are so up their own arse and just bad at their job, i remember a review once that said it all, it was of an Incubus gig and it said something like "...incubus, another band trying to be the next Linken park" i mean for fucks sake! it would of taken how long to find out that they've been around for freaking years longer. But i do hear they are getting better with some new staff but Long gone are the days of Everett True.
But back to the point (sorry) Myspace is good just think 15 years ago when a 4 track was a peice of gold and spending hours copying demo tapes and then going to every gig you could to get it out there.
Maybe we are all getting too lazy...
call me dumb but...
i dont really get the focus of the rant here, in a way that you say that myspace is useless, yet arent blogs like this just as bad? arent WE sitting here some of the " people checking out new bands have to be more than a 1,000 or so of the geekiest geeks with too much time on their scabby-dry hands? "????? ...hate to admit it but..
HOWWEEEVVVERRRR
"Did you know that NME's biggest hype success since The Strokes, who seemingly came from nowhere (but already had the same press officer and radio plugger as Ash/Kaiser Chiefs in place and on the pay roll long before they got signed), Arctic Monkeys were plugged repeatedly on the DiS boards back in May 2004 as "Sheffield's answer to Jet"?" --- can i just ask what you mean? is it that the strokes and artic monkeys are sellouts becaues of nme not myspace? lol sori but just wondered...
or infact do u like them.
jsut wondered on that too.
ok. il shut up now.
but reply. yea.
hello live-f.m...
if u want a place that is ", is an alternative, which crucially provides as universal a platform for promotion, communication and listening facilities as myspace does, without all the things you dislike about it."
Found a band on Myspace...
Please check:
http://www.myspace.com/lostknivesband
I do think it's a cool band I can recommend... if it wasn't for myspace I would never reach those kind of projects...
^
Well put there stabby3

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The Weekly DiScussion: What's pop got to do with it?
First Listen: Arctic Monkeys Humbug
Test Icicles
Arctic Monkeys
Sandi Thom
Lily Allen
In Photos: Decemberists @ The Forum, London
In Photos: Dean & Britta @ St. Giles in the Fields, London
In Photos: Wolf Gang @ Hoxton Bar and Kitchen, London
In Photos: Gay For Johnny Depp @ The Engine Rooms, Brighton
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