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DiScussion: In the age of the web, are negative reviews more pointless than ever?

The web is limitless and you can find an opinion on everything and anything but because of that don't you just find you want one reliable place to find out what's worth your time? And has this nullified both the impact and the point of negative journalism?

Journalism is a funny ol' game. There used to be a time when penmen (and ladies, obviously) could write whatever the hell they liked, as long as they fought the editor hard enough to get it commissioned. These long unfurling theories which were crack-crack-clicked into typewriters in the early hours, fuelled by cough syrup and whisky, were masterpieces. They were a salvation to music fans unsure of what to spend their money. These "hired geeks" were more than tastemakers, they were the preachers of a religion. Especially before the listening booth, journalists were the only disseminators of discerning opinion, a life-lived knowledge and understanding of music was what separated them from the average awe-filled consumer. But when they were nasty, they were unflinchingly so. At least that's how it appears from collections of writings and sun-bleached inkies I've found in car boot sale bins.

Nowadays everyone who has an opinion has an outlet for it, whether it's starting a vaguely coherent blog, posting a comment on a site like DiS or drunkenly emailing thousands of people about something you feel passionately about - for or against, it doesn't matter. It's not unlike being in a bar where every bar stool comes with a complimentary megaphone. It's overwhelming and the options of who to trust to find things you might like are now limitless. The choice is as confusing as it is daunting.

With all of these conflicting opinions screaming for your attention, do you really need to have people diluting your attention and wasting your time moaning about what they don't like. Do you need them explaining, often in great detail, why they don't like it? This is a quandary which again raised its head again on Monday when we ran a 0/10 of the debut album from the latest major label urban-rock crossover pop thingyamybob Iglu & Hartley (here). The comments beneath the article speak of how pointless it was to waste time, space and energy on something which is clearly cack. I've heard bits, I know IMHO it's crap and had reservations of spending our time html-ing and subbing the article, when we could have been spending that time doing something about something we like. Positivism is such an nice idealist concept but is it really for us?

So the question I guess is what's the best use of our time, your time and all of our attention spans. Obviously notable releases are sent to us to be reviewed and should be covered and an honest opinion given - we're not about to lay down with a spliff and give up but when thinking about the future of DiS this question has come to mind many a time.

The flip of this is that it's a helluva lot of fun to rant off reams of prose about musical atrocities and the results can be highly entertaining and become incredibly infamous. The downside is that for every Iglu & Hartley review we do, do, there's a Rolo Tomassi or Wolf Parade record which is being overlooked. For every review which defines who we are by what we don't like, there's one which is just one person's savage opinion and the line between the two is quite a fine one.

DiScuss: Is it the end of the line for snarky reviews? Are the occasional Pitchfork-does-monkey-peeing-in-mouth reviews legendary, funny and correct or does it undermine the art and craft of what the media is here to do? Should magazines focus more time on what they and their readers do like and less on trying to be comprehensive? Should any band under a seven outta ten deserve column inches and should we spend more time seeking out great things? Would it be a good idea for DiS to run a 'this months crap records' round-up? In an age when Last.fm can recommend things, Metacritic and Hype Machine type sites can compile an average of what the media likes, combined with the fact that within a few clicks you can hear something to make up your own mind: is there a much bigger question about the potency and point of music journalism in a digital age?

Plain White T's...

Have a new album out soon, you'll be pleased to know...

I don't think so

I just had some weird PR / artist debate over the Nitin Sawhney release on here, which wouldn't have become apparent if it hadn't been for my negative review. If anything, now that there's more music, more choice and more availability - it's more important to have effective critique, user-generated or otherwise. I think that may explain part of Amazon's success too.

could that wealth of critique

be better consumed as a well maintained and personally filtered feed?

Can't the fact that certain albums aren't being reviewed

be treated separately from the fact that less cheerworthy ones are?

Surely the running of the Iglu & Hartly review wasn't directly responsible for those other ones not being reviewed...

I very rarely form opinions based on reviews now anyway. The last time I bought an album on the recommendation of DiS was "Return To Cookie Mountain". And that was more about the messageboarders than the reviewers - in fact I can't remember what mark it got.

Stick to your guns.

Let the snark continue, it's a bit of fun, something we don't get enough of at the moment! I read those comments under Iglu & Hartley review – what a bunch whining bastards, I can't believe people so young whine and complain like they're Victor Meldrew.

The comments reminded me of what Lars from Metallica recently said about the internet giving an amplified voice to the moaners of the world. It's true!

actually, yes.

Even if is really tempting to write an AA Gil style character assassination of said band (in the way he might write about a restaurant he has utter disdain for) where he talks about a load of other stuff than in the last sentence says band is shit, its not helpful. I would much rather see a good critique explaining why the band is rubbish or the record isn't up to scratch. I too use DiS as a reference tool alongside a load of other sources to sometimes work out if I want to purchase an album (even if it has been ripped to pieces on these hallowed pages).

Like Last.fm?

It's still good to be open to new ideas. I think that's a strength of the net / radio etc... People can generally be quite lazy and stick to publications or reviewers they trust. I suspect this will change - because of the internet. I know there are a few people on here who, if they recommend something, I will check out.

As someone who has just looked at a review he submitted

which has certain parts taken out and certain parts changed as I thought the band were crap, while the "editor" thought they were good(despite them not actually being present), because they are friends with them I'd say negative reviews are far from pointless.

I think it is a balancing act, personally i'd rather you reviewed something that might be good, rather than one I knew was shit, but I also try to remember that an album review is only one person's opinion and in that sense, whether you slag it off, or praise it to high heavens, the most important thing is why are you slagging it off/praising it.

I think its nice to have a negative review

In situations where its a genuine suprise to see DiS knocking a record.

I like reading about music

If it's some random pop pap like Iglu or Jesica Simpson I'm not really bothered about reading it negative or positive. I'm happy to read a review of an artists I'm interested in or like get slated.

I kinda like it that so many people's opinions get heard nowadays it gives a more well rounded insight into the music, asd you find journalists and just people in general that you trust.

Music journalism

really isn't very important.

Its more than opinion...

I read for the opinion but a close second is for entertainment. Negative reviews can often be excellent reading if the reviewer explains there point of criticism clearly and humorously.

I personally think on one hand, Iglu & Hartly and Seasick Steve reviews have been some of the best reading of the week. For purely cynical disposition. Maybe Im a sour person, but when done well I think it makes excellent reading.

However separating quip-full rants from shitty student journos slating people to gather attention is a tricky judgement.

I think thats a pretty shit statement

for the sheer fact that people read for their own reasons. To dispute, argue, just read, gather opinion or be entertained. How can that be shit?

it can be a laugh

I'm all up for being entertained by a review

I think

with the greatest respect to James' I&H review - and I've no doubt the album's awful, I've had a copy for about a fortnight and haven't been able to even bring myself to so much as look at it - it read to me like a fairly obvious indie kid demolition of pop music, going on about it being 'souless trip', giving it that sledgehammer low mark.

Given that there was little attempt to frame it as the type of thing that DiS readers might have been interested in in the first place, then I guess it did read a little on the superflous side.

But I think it's a given that DiS readers expect a review of most major indie/alternative releases and if, y'know, a DiSer gives 4/10 to the new Oasis or Kaisers or whatever then that's entirely valid and I hope that opinion is respected if it's articulated intelligently.

But I think it's a serious misconception that slagging something off is easier than praising it. Obviously ranting about a record or artist you actively loathe is a piece of piss, but eloquently engaging with a band you love or have loved and giving them a low score is a tough discipline. I know people will disagree with me, but I think that's one of Pitchfork's biggest strengths: not build 'em up, knock 'em down NME style, but intelligently explaining why they think a 'pitchfork band' has fucked up.

Short answer: "fuck no"

I rarely take seriously any reviewer or critic who is afraid, unwilling or not permitted to express a negative opinion.

I don't read sites like DiS just to guide what I buy. If you take music seriously as a cultural force or a mode of expression, even just a little bit, you want to see people engaging in dialogue about the merits, or lack of, of what is being released.

I know that sounds quite pretentious but it's pretty simple really. You either want to be told what record you should go and buy this week, or you want to take part in talking about and exploring music, which continues to be big and varied and exciting at the same time as it is narrow and uniform and dull.

I might be a bit biased here as a contributor…

But I personally believe that proper criticism, be it music, film, books etc. demands that a writer occasionally crafts a negative review if they feel it be the correct thing to do. At the end of the day, the role of a critic is to take to task the artist/product in question if needed. They should be challenged. I generally see it as part of a process – and not the final say - in a chain of discourse that runs between the people who create ‘artistic’ content and the people who consume it; even if, at the end of the day, it’s still up to the consumer to make up their own mind.

Admittedly, a writer shouldn’t pick a band to review just so they can tear into them in order to reinforce and validate their own preconceptions. But, when a negative review is done in a well-rounded informed manner, then it’s as important as a positive one.

It would be a shame to lose touch with that just because we can look up an average score on meta-critic.

Of course, I just might be an old man stuck in the past. It's a brave new world after all.

Read DIS Review and A N Other Review(s)...

Check out myspace for a few tracks, purchase said tracks/ album if I like it, job done.

Well having written the Iglu & Hartly review I should comment I guess...

When I was emailed the list of upcoming album reviews I asked for Iglu & Hartly as I knew it was terrible. As childish as it sounds I thought it would be fun to lay into the album and would make for an entertaining review. Not every review can to be a sparkling recommendation and personally I'd rather read an amusing slating than a 6/10 or 3 star review of an average band.

This review was not a proper negative review like if, for example, 'Dear Science' had been awful. That, with the expectation and reputation surrounding it, would need a long structured breakdown criticism. A worthless major label stop gap band producing an awful album really doesn't. Would the review have been better if I described why the middle eights didn't work? I think not.

I'm under no illusions as to how trivial the 400 odd words on display are. I didn't sit back post writing with a cigarette in hand and think "That is amazing, take that Mercury, Radio 1 and Topshop" I just wanted to make some people laugh. I wrote it at the same time as a glowing Eugene Mcguiness review, an album I genuinely believe to be outstanding and one I wish was getting as much attention as this.

Drowned In Sound (in my opinion) is not a personal shopper, people shouldn't come here solely expecting to be advised on what to buy. It's brilliant that you can discover amazing bands here however I feel the site acts predominantly as a community of discussion regarding the musical landscape we live in. I opted to review that album as the band were gaining large amounts of press attention, radio play and popularity which riled me. I wouldn't just lay into a nameless bad band, there are too many to even begin.

Music journalism in the year 2008 certainly finds itself with less authority than in previous decades however it is still important. Writing is an art form, I knew I would like Late Of The Piers album having been to gigs, downloaded the demo’s and buying the 7”s but I still want to hear what other writers think of it and how they formulate the sounds into words. Perhaps over negative reviews are redundant to an extent but at the same time if I convinced one person not to purchase ‘& Then Boom’ (There were a couple of positive threads on the Music Forum) then quite frankly I feel I have done the job I’m not paid for.

...

You ignore that people generally trust reviewers, not reviews. If Roger Ebert for instance, gives a film a bad review, I listen. If Mong_478 gives the same film a bad review, I just don't care. Especially seeing as he can't spell.

It would be boring

for every review on here to get 8/10. Keep the bad reviews, they're fun. But don't not review Rolo Tomassi to include Iglu & Hartly!

I remember

When NME started to lose the plot at the end of the 90's I remember being able to judge which negatively reviewed albums I would like as it was obvious they had a strict music policy. In a way now a negative review isn't such a bad thing, but recently on DiS it has been fairly obvious what will get panned and what won't.

Cynicism is all well and good, but I think as long as there's a sense of perspective regarding music and nothing else then it's useful, unfortunately this is pretty rare.

We are primarily interested in indie bands

so the bands we're liable to see on the music forum (over and over, again) should take precendence versus, say, Hawthorne Heights, Hinder (crap like that, mainstream pop...etc. And though DiS doesn't have the PF manpower to cover "everything" there is no excuse to miss a Wolf Parade, TVOTR, National, BSS type review. There should also be a healthy dose of indie buzz bands reviewed (eg PF and Stereogum have me all worked up to hear Vivian Girls, eh)...

and then the chips should fall where they may. There is simply too much music for me to hear it all: I need the filtration of intelligent reviews by people I can trust. "Why is the new Los Camps! record not quite as good...if its still pretty much the same?" and I expect the review to expound on that.

Also, if every review is positive then DiS will lose credibility, an issue it already sometimes struggles with.

In short: DiS should focus on the most "interesting" bands and then review their output as objectively as a subjective art can get.

nah

harsh reviews are hilarious and needed. Against a tide of non critical mainstream/broadsheet reviews and backhanders by the labels, you need a good old reaffirmation of what's shit.

i think theres two kinds of reviews that can be negative on this website

one which you just know will be bad, because the band are shit, arent what most people on the site would like/ever consider listening to and they get slated.
then theres the one some people might like, and people are interested to hear what DiS made of it, and an opinion.

Both can be quite good to read, but i think maybe DiS should review more relevant things first, then if theres time, slag off bands like iglu and harty etc.

nah

absolutely slating something is fun. extremely positive reviews and extremely negative reviews are the most entertaining/useful.

Fair points

and, for what it's worth, I don't mind reading the occasional panning of shitehounds provided it doesn't detract from the general overall positive vibe (ie Music is good) that hangs around this place.

Enthusiasm

Genuine enthusiasm, and it's polar opposite, genuine anger or passionate detestation (did I make that word up?) are the most fun to write and the most fun to read. Amidst SOO much that is slightly nearly vaguely a bit of quite but not altogether bad nor good, a real love/hate situation provides some certainty. I would hope that DiS never has a music 'policy', and indeed that's one of the things that makes it better than the printed press... we should write from the hard, and if that sometimes swims against the stream then so be it...better to be a leader than follower... I'm a little bit against choosing soft targets, though. Picking a mainstream pop act and writing a too-clever indie kid's critique is a waste of column inches...it's much more interesting when there is an occasion to read about an unfashionable band's new exceptional record, or the hatred of a lover scorned when an 'untouchable' band drops the ball and relies on their good name to sell a crap one.

Ahem

write from the heart

The world doesn't need another site where only "positive" reviews get published.

Tell it like it is. If a reviewer thinks something is shit, then let them say so. Concentrating on the the positizzzzzzzzzzzzzzzzz is boring.

With the three examples you gave at the top

of blatant slating (I&H, Mika, Plain White Ts), they created a lot of debate with DiSers about weather the album was that bad, bad street teamers trying (and failing) to justify the album (come on, who on DiS doesn't like ganging up on Street Teamers) and were pretty much drowned in comments (in Mika's case, DiS won a fan in Brian May, which wouldn't have happened if the album wasn't reviewed)

^ This. With all the fake comment floating around

it's important to stay critical. Without real criticism out (including slatings) there you may as well just read the bands description of themselves on their MySpace page or a press release.

I know there are only so many reviews you can read in a day, and coverage of one album over another is an editorial decision. But people need to know if they're picking up a good album or a shit one. No-one should waste money on an Iglu & Hartley CD. But if someone heard the single on the radio, they might briefly think it was catchy, and buy the album. That's ten quid they couldn't spend on another, more worthwhile recording, money a good band isn't getting. If they'd read the beating it had gotten on here, they could have saved themselves the misery.

So DiS can't just tell people the good news, IMHO. It would be the moral equivalent of running a news channel that only ran stories on how lovely kittens are while a hurricane approached. Or something like that, but less.

All i want from a review

is some kind of angle that might let me in to an album and get something out of it. That's the only worth the whole critics shebang really has to me. Any negative review can be dismissed with a 'you don't get it man!', an awareness that all the scorn might be motivated by a reviewer's prejudices and not the substance of the record. But a review that provides some kind of, not necessarily just bland praise, but an insight into the experience of listening to the album, what it can do- that's the kind of stuff that leads to me as a reader actually being affected by a review. And then when I write a review somewhere, that's why I try to give anyone reading it, a way in if I have one. If I haven't got one, I tend not to waste my time writing it in the first place. I see no point in being influenced by reviews that basically just go 'don't do it!' because I want to enjoy music.

Also, I've actually explored records because of a review that cast them in an interesting light on one hand while calling them shit with the other. Because while the final quality judgment is subjective, the qualities being identified within might mean something to me. As an obvious example, Kid A got slaughtered by the British press when it came out, here as well, but anyone who read those reviews and didn't think 'damn I have got to hear this' was bonkers. So I feel like negative reviews actually backfire on the reviewer sometimes- They're telling you not to bother, but the lengths they go to actually imply that nevertheless there's something interesting happening. The best truly discouraging reviews are written-in-5-minutes 7/10s, and not scathing, shocked 0/10s that inspire the reviewer's best prose, if you see what I mean.

It's more obvious than ever that any critic is just one person bullshitting like everyone else, and it doesn't mean the end of music journalism or anything, and it doesn't mean that anyone has to sit there pretending to like everything. But I think it's true that if you're writing a review actually hoping to change the world a little, there are a few intriguing and almost always 'positive' pieces of writing that do, and then there's a whole load of white noise.

It's no longer the opinion itself

In this here Golden Age Of Web 2.0, it's not just about the opinion itself, but ratifying it against the opinions of others.

Metacritic does a great job of trying to level out opinions and reach a consensus among the extremes, but it still lacks that human judgement. "X journalist hated this, he also hated these ten other things that I hated, therefore I am inclined to agree with him."

If someone cracks the DNA for personal taste, I'll be impressed, but we are getting there.

the personal taste algorithim is easy

my taste is great, if you taste isn't the same as mine, u iz wrong.

My taste is great too

Let's hook up!

The problem with an oh-so witty 0/10 review

is that it gives the reviewer nowhere else to go. If you give 0/10 to something that is merely slick, empty, non-groundbreaking major label product, then what is a meaningful score for something actually offensive? The reverse also applies - whenever the Observer Music Monthly gives blanket 5/5 ratings to every album released in a month, there are cries of anguish on these boards.

I would also ponder this - the readers of DIS seem obsessed with the ratings that Pitchfork, NME and OMM give to stuff - I have never seen any of those publications worrying about Dis's opinion.

It's important

to remember, that you are defined not only by those things that you affiliate yourself with with, but also by what you posit yourself against.

Leave blinkered, unceasing praise to the fanboys, thanks.

Listen to ^this intelligent person

evaluation is banal. Anyone can do it, and nearly everyone does it. In fact it's almost impossible to avoid doing it.

But reviewing could be so much more. The best kind of reviewing (hey, did you notice that little bit of evaluation on my part?) is the kind that gives you a way of making sense of an album at the same time as it describes some of its specific aural features. In Z001's words, "an insight into the experience of listening to the album, what it can do" -- with the caveat that there's always more than one way of listening. So a review is -- or could be -- an attempt at expanding the range of listening experiences, a set of suggestions on HOW to listen, not on what to listen to.

i think it's quite important

because it shows that you're not just saying 'everything is great'. Sometimes when I look in a magazine like Uncut and see almost all of the album reviews getting 4-5/5 (even the obviously mediocre stuff) it undermines the value of their opinion.
e.g. "ooh uncut says that this album is good"
"yes, but they say that about everything"

You got to balance the see saw

You know what the worse thing is? Flicking through the shallow pages of NME to read how amazing every album,single,gig, band, monkey flinging shit is.

What is stinks of is a publication who are dependant on the record labels wanting to buy space for adverts and more often than not artist coverage.

If you only write good things about the things you like then you have no juxtaposition. You need to hear what is bad to understand and appreciate what is good.

A brilliant example of this in current media is the release of the second album by Bring Me The Horizon, a band who have seemingly amassed a cult following for being under 18, having bad hair, worse dress sense and a front'boy' who started his own clothing company with the help of his un-employed mummy before peeing on someone in a tour bus.

The album is being absolutely destroyed by all of the rock press most stating they hope that the people who buy it realise how terrible the band is, that they lack any purpose and start listening to something worth while.

If YOU don't tell these bands they're shit, they wont take stock at some point and change direction.

Take Metallica as an example. St Anger - crushed by the press disowned by the fans.

What do they do about it? think hard about what they are writing learn from their mistakes and make a much much better album with Death Magnet.

Negative journalism or 'criticism' is vital to the existence of a band, their progression as artists and the integrity of the publication that is printing it.

and another thing about this poxy redesign

sort the f*cking style sheet out.

If I put a paragraph in I expect to see a paragraph not a slither in-between sentences.

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