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The Chap = aceness.
last year, they had a 'Children in Tweed' campaign where they offered sensible clothing to any youths they saw wearing hoodies. It's not entirely a joke...
i'll buy some brogues and red socks especially for it.
like, they are mildly mocking how ridiculously pompous and backwards the 1920s overrich overfed posh types were, but appealing to a certain yearning (that i notice lots of indie kids seem to have) of wanting to live that sort of lifestyle, though not necessarily sharing the same values that the 1920s had...
this reminds me of 'summarise proust' in a mad way, but cattle on bikes.
^that sentence only makes sense in my head.
"Teams compete to mix a dry martini, with the handicap of having no butler to do it for them."
i wish i had a butler..