There seems to be a bit of a furore about this brewing. Personally I think it's a shame he has to go to a big obvious chain rather than picking somewhere a bit more underground and interesting... etc.
There was a good quote from some aide on the Radio this morning, along the lines of:
"It's not like he went there in his official capacity: 'I now declare this bra...OPEN!'"
Made me briefly ROBL (roll on the bed laughing).