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Anyone know why it's called Bulmers in Ireland and Magners everywhere else?
magners in leeds
What do you get?
but it irritates me. actually, now i'm on a mission to find out.
but both have net result
I thought you were offering :(
will be here soon too, and share our disappointment.
^ look at the face...
in constant disappointment at the lack of Magners on my desk, and this thread is part of the balaclava of pain through which my working life is observed.
I also got a bit confused.
People need to realise that living all our lives with this is not easy. It's a DISEASE.
magners. i'm a recent convert. it's niice.
i want some now! anyone fancy a drink later?
You sure, It's the same drink made by the same company.
Bulmer was originally English while Magner was Irish. Bulmers Cider was started in 1887 by Percy Bulmer in Hereford, using apples from his fatherâ€™s orchard. He took his motherâ€™s advice to go into the food and drink business because â€˜neither ever go out of fashionâ€™. He was later joined in the business by his brother Fred who turned down the post as tutor to the children of the King of Siam to join his brother in the business â€“ thereby handing the other job to a woman called Anna and an Oscar years later to Yul Brynner for The King and I, which was based on that true story.
Today, Bulmers (the UK company HP Bulmer) makes 65% of the five million hectoliters of cider sold in the UK and owns the brands Strongbow, Woodpecker and Scrumpy Jack. The company also claims that â€˜Bulmersâ€™ cider can be found worldwide. But the company ran into financial difficulty in 2003 and was taken over by Scottish and Newcastle. Magner, on the other hand, was from Clonmel in Tipperary, where the Irish Bulmers production facility is now based. He set up a cider production business in the 1930s there, joining forces with the UK company after a short time. But when Magner withdrew from the business in the late 1940s, the Bulmers name came to the fore. Bulmers is an extraordinarily dominant brand in Ireland with an 81% share of the cider category and a 94% share of on-trade sales. The success of the repositioning of Bulmers in the Irish market led the company to believe that they could be equally successful elsewhere. C&C (who own Bulmers) had extraordinary success with the brand in the 1990s.
When the Irish government increased cider duty in 2002 by 87% to bring it in line with beer, cider (and Bulmers) took a hit, but underlying growth returned the following year for the sector. So with this record of success, it was not surprising that C&C would try to replicate their formula in other markets. But because they did not own the name â€˜Bulmersâ€™ outside of Ireland, they had to use the â€˜Magnersâ€™ name.
so there you go! business bollocks.
but when I'm feeling rather lordly with my cash i frequent GAP
(I bet he'll post about cider in the cheap clothes thread now)
as in predictable
of this posh cider
tetleys and black sheep all the way
according to that, it's because there's already a cider called Bulmers here.
I want to kick my TV in everytime a Magner's advert comes on.
and suffering withdrawal?
I would want to kiss my TV if a Magner ad came on. But I've never seen one.
Do you not pay attention? 'Time, devoted to you...'
not on the TV. And I watch a LOT of TV. I think you're lying.
one had the Kinks on it. Sunny Afternoon.
You just don't pay attention.
Magners didn't exist until October. Nor did London, for that matter.
the smarmy shithead.
IT'S ONLY CIDER! Why is he so bloody smug about it?
whatever season it is, it's apparently the perfect time to be drinking magners.
It's because theres a magnet in your foot.
according to that page you can get 1 litre bottles of magners in ireland.
can get them here too in offies! well, in shepherds bush anyway!
oh, and -
'Magners is a particularly interesting case as the brand is basically the Bulmers Original Cider brand, re-packaged for the UK market with a different name â€“ proving that a brand and all its attributes are not necessarily contained in the name.'
ahhhhh brand wankery.
when there's White Lightning?
bulmers/magners... i used to go on about it in my first year at Uni, dissing strongbow and saying 'it's nowhere near as good as Bulmers'... and all the english people told me to shut my face. and now who's drinking magners over strongbow? yes! them! ha ha haha haahahahahahaha! i was right. they ate their words. hmph.