Okay, that might sound harsh but the local supermarket to work seems to stock about 75 varieties of Kingsmill.
All of them are white bread, all of them claim to in some way contain all the 'goodness' of brown bread. They all taste shit.
Can someone explain to me why on earth there need to be so many different types of tasteless bread? Particularly when it means there's only one type of loaf of semi-tasty sliced wholemeal which goes out the store like lightning.
(I would make my sandwiches at work with real bread but we don't have a breadknife and if I buy one it'll just get nicked so I do the best I can.)