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same as youtube, etc. trying to muscle in on the video/ads market.
it's done this for ages. it's a contentious issue anyway because 1) most facebook videos autoplay in people's feeds and 2) they count a view as more than 3 seconds, so what a 'view' is in facebook's eyes is pretty shoddy compared to YouTube.
and sponsored posts
I don't have facebook.
which is a little awkward when someone* is trying to arrange a social event and x people have seen the post but not replied.