Probably Balonz or Saps?
Here's a post by that blogger urging people not to go on it for reasons and finished up with some boo-hoo I'm a TV/Internet personality stuff at the end:
So is this just precariat bear-baiting for cheap ratings and an afront of what the BBC was created to supply? Or is it just a natural progression in our slow circling the drain?
Or is it all alright? Fancy signing up? I will if you will.