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was sexist to discriminate based on gender when it came to insurance premiums?
Sheila's Wheels got done for not selling insurance to blokes or something because #patriarchy
"In 2011 a European Court of Justice ruling stated that price discrimination based on gender breaches EU rules on equality."
'Does your ironing smell of shit??'
terrible annoying daft earworm campaign retired in favour of something far, far worse
(those sofa shitcunts)
really like the cheek of wewantanycar.com totally brazen
at least they totally fucked off that music, unlike moonpig
How wrong I was
Quite pleasing how easily everyone saw what a half-arsed attempt at viral marketing that was.
'nice to sweet you' campaign is?
Like every Halifax campaign ever.
It baffles me that anyone ever thought that was a good idea.
he used to tour branches and you could go and meet him
I'm payin' for a beer, I'm not payin' for a brewery
first ad: cute, clever idea
subsequent ads: really really weak with the cat/dog thing almost nailed on? like they got a much, much cheaper agency in to do everything after the first.
I reckon he'd do a good Brother Gaspar de Carvajal-type.
that old bbc2 ident where the 2 is a fluffy squeaky toy that does a backflip. thought they canned that in the 90s but it was on. is it back for good?
"Make sure you pay for your property, a fair price"
FIFTY FIFTY FIFTY
Showing my age here but their 'edgy' poster ads in the early nineties were always annoying.
clash of clans/boom beach can be added to this list
they must be throwing literally millions of dollars around. Crazy.
and is called Game of Kings or something. proper shit
Personal injury claims
There's a current ad for Barclay's where Alan Shearer drives around Newcastle with various generic Geordie types to deliver his scarf to some lucky kid. But there are two endings - one where he gives his scarf to an Indian lad and another where he gives his scarf to a four-eyed white kid. I have visions of Shearer waiting until the camera stops rolling and then elbowing the Indian boy in the face, stealing the scarf back and giving it to speccy next door.
if only because their jingle sounds like the PC World one.
#aside I actually met the lady years later and she was lovely.
briefly had a kinda 118 guys copycat thing goin on with two stoner dudes driving around in a camper van sing "Phones. For U. For Them. Phones For U For Them."
I remember at the time they filmed a 118 118 ad where i worked and i asked one of the 118 guys what he made of the Phones 4 U guys, and like an utter prick he said "Oh, I actually don't watch television."
but weirdest ad I've seen recently is a life insurance one that makes a big deal about how they always pay out and track down your relatives, just seems like a bit of a niche market - people who have a lot of money but don't know their relatives and don't want to leave it to someone else- to be advertised so widely
"Munkeh, we're need more tele!"
"No we don't, you silly man, we need *better* telly".
Also see: Coldseal Windows radio ads.
The simple jingle one that went: "Coldseal Windows are the best, double-2 double-1 double-5"
The song that went:
"My old man bought some windows
He bought 'em on the cheap
The geezer in the shop said they were fully guaranteed
Some guarantees are good'uns
and some ain't good at all
cos the company he bought 'em from have just gone up the wall.
He should've gone to Coldseal
Coldseal are the best.
He should've gone to Coldseal
and beaten all the rest.
He should've known that Coldseal are the finest you can buy
Oh-eight-hundred double-2 and double-1 and double-5.
Oh-eight-hundred double-2 and double-1 and doouuble fiiiiive."