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When there's such a culture of share without reading, and prioritising clicks over content, you're going to get stuff like this. The fact that an editor has let this out of the door shows how much they care about doing their jobs properly.
The Plymouth Herald are taking the piss out of their own readers and people are lapping it up. Newspapers used to be really important. This makes me sad.
But like I said, I am probably being a humourless prick.