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Is that the pond in Victoria Park?
I've got some indie points I need to send you.
Thanks CG, you're the best
of christmas or capitalism or something, but its a well crafted advert and it doesnt feature the disembodied head of Ray Winstone screaming at you so its okay with me.
or capitalism or something.
or is it just that I've become more aware of it in recent years?
Amazing how successful they've been with it.
They've made their Christmas advert `an event`. Not sure if this was their initial intention when they started the campaigns (about 4 years ago now) but any company who makes their customers fawn over their ADVERT before they've even begun to fawn over their products has delved into the zenith of evil marketing genius.
that watership down/lily allen/keane shitfest and whatever this is.
That was 3 years ago, prick!
Richard E Grant played the dad.
this is just a bollocks media fabrication. people were being interview on the news about it this morning.
Fuck off this.
but I believe most of it was filmed in Victoria Park.
You can see this sculpture in the background at 0:31:
g I'm going to be annoyed
they are great. But the beady eyes on this CGI bit of fluff look a bit creepy (I've only seen some stills- I can't get youtube at work. So tempted to run home and watch it. I LOVE the JL ads. I don't care what the killjoys say.)
that advert is fucking shite and is basically a cgi version of a story written by a kid that ends in 'it was all a dream'. The rest of the advert doesn't actually bear any significance or give any greater meaning to the ending.
Also adverts-as-spectacle is depressing and you should all be ashamed. ENJOY WATCHING CHRISTMAS ADVERTS AT READING
its a really cute advert. Wonder how many penguins they'll sell?!?!
Has really made me want a pet penguin, which I assume is the angle they were going for.
"What I've learnt from the new John Lewis ad:
1) women are for sex
2) so buy one"
(pre-emptive apologies to verbal for this and all future posts)
IT WAS YOU
and literally burst into tears in the middle of the office.
Might just be because she has to sit next to me tbh.
loads of kids are going to want penguins for christmas and won't get them, christmas ruined, nice one john lewis
also disagree with forced marriages for toy penguins
squeal about capitalism,- JLP is an employee owned entity, or rather it is held by trustees on trust for its employee beneficial owners. they get paid well, get chunky bonuses (in the last few years, this has amounted to about 10 weeks pay), amazing pensions and holidays (including special leave of several months paid leave at various points in their career.)
JLP doesn't generally pursue nearly as aggressive an advertising policy as many of its peers (next e..g whos profatibility far outstrips JLP on a £x£ basis, but which is a lcusterfuck of an organisation._
I don't think it's unreasonable for JLP to embrace commercialism in order to boost its returns to its owners. I thought that's what all you pinkos were all about anyway, or is it better that the commune has only meagre pickings to divide out amongst its members?
It just makes me laugh.
The Workers- OH THE PEOPLE SHOULD OWN COMMERCE!!
Mr lewis- OK, THE LABOUR FORCE CAN OWN THIS COPMPANY, WE ARE ALL PARTNERS KNOW, NOT JUST IN £ BUT IN DECISOIN MAKING CAPACITY AND STRATEGY BUILDING. GREAT STUFF, TALLY HO.
6th Form Politics Student- waaah commercialism, advertising is evil, we shouldn't paly on emotion and psychology in an attempt to boost business!
Mr Lewis to Workers- I am sorry but you all have precisely one farthing for your salary this year and I need to close the company as those cunts at Next have stolen our market sector with their advert about the sleepy santa sloths.
( no, fluffybum doesn't count)
Not on here, yet!
let's try again. HAH! Not on here YET but all over facebook people are wringing out their hankies, harking back to the days when you got a tangerine and a spinning top and bloody well liked it, and shops are RUINING CHRISTMAS for everyone everywhere with their cute ads featuring fluffy animals and excited wee kids. I love this time of year, it assists me well in the defriending of people for the coming year.
why can't we all just be happy with coke adverts. there's a democratizing product (probably not an actual business term)
I think it gets unveiled either this Sat or next at the first ad break on x factor, SQUEEE> HOLIDAYS ARE COMING.
(you'll be able to get those penguins down the Barras for a tenner by the end of next week.)
hey thats not how i think don't put words in my mouth.
while being really mean about orphans and animals we all love.
may be a bit better for those working directly in there stores, sure the supply chain that makes up the majority of the work that goes into john lewis are just as exploited as most other places. don't get the comparison with next, they're just a clothes shop.
own one the largest %s of market share for furniture and homewear, get your facts roit moit.
it can be made to look like a stupid argument..
I doubt anyone in the world is doing what youre saying. I think people are (rightly) pointing out that this sort of emotional provocation from a piece whose sole intention is to sell you stuff is fundamentally meaningless/vacuous/empty and anti-art, which is more art-critique than social analysis. That this nihilism is a product of the mechanics of capitalism is almost an aside most of the time, but i still think it's important to bear in mind.
I also kind of don't think that many people are unaware of this, either. People know they're adverts, and that they're there to sell them shit. But a poster for a gig is doing the same (trying to get money from people using good art) and people don't worry so much about that either.
Let's have a beer, still_here. Let's watch the world burn from life's balcony
who gets to set fire to your balcony?
don't think the point is wah marketing is evil. it's lol commodity fetishism.
like charities and stuff
The way they distribute their funds isn't, but how they achieve those funds is. Still better than privately owned for-profit companies, obviously, from the pov of anybody who is not a shareholder of these.
I'm doing a whole load of stuff just now for a bunch of entities that are charities, and they are really good and stuff, and have amazing objectivites. But what they are about to do is one of the most capitalist things you can possibly do to / with an entity, and their attitude is, well, we need to raise x on the market or else y will happen, and we think y should be entirely publically funded and delivered through central/federal/local (depending on who you speak to) government, it should not be delivered by a 'charity', but that's not life is it, and we have to make sure we can deliver our services whatever it takes.
It is so so far from ideal, the opposite of ideal I'd say, but it's increasingly common and short of revolution, it looks like it's the way it is for the foreseeable future.
And if they aren't exploiting all opportunities (within reason) to maximise their impact on their beneficiaries (i.e. by raising the most money and by spending it in the most effective way) then this amounts to an ultimate breach of their charitable objectives.
This leads you down some rather complex ethical rabbit-holes (see Comic Relief investing in arms manufacturers etc. etc.) but there's an inherent paradox in all of it. Of course you're get the usual suspects crowing that there are easy answers to these dilemmas. The reality, of course, is that there isn't.
are appalling in the way they steamroller their way through to achieve their fundraising targets. I still can't believe that McMillan had the balls to buy advertising on Google for "ALS Ice Bucket Challenge".
from Alcohol Concern who were running a similar campaign. They were very aggressive about it, too.
most charities were modestly reactive in their soliciting of donations a la CRUK/Breakthrough with the #NoMakeUpSelfie earlier this year (CRUK are normally pretty aggressive but they were fine here). A few other charities who started to get mentioned by people taking it simply said `This is great, if you want to donate go here` etc. etc. but Macmillan basically came along and said `We'll have a spot of that!` and aggressively targeted folk about it even though the ethos of the ALS challenge was incongruent with a cancer-related charity. Not fair game in my opinion, as you acknowledged.
that they made lots of money for their workers through providing good services (which imho they do) rather than by bombaring people with emotionally manipulative exploitative shite (not seen the advert, might be a work of genius)
but... the point of marketing is to remind people that they enjoy the good services.
so that good 'campaigns' are more 'successful' based on... i don't know i'll pick research.
im not talking about john lewis should make money, im talking about why people dont like the adverts
where he gets dragged away for psychiatric treatment? Someone find it.
Pretty sure there's one where he gets dragged away by hospital orderlies and put in a padded cell. It's pretty harrowing.
i like christmas though and walking around john lewis so i'm 100% dedicated to the cause
including a 50 cm version of the penguin for 95 quid. What are the chances that these will sell out at the start of december and people will be trying to buy them on ebay for megabucks
that were very obvious filmed and edited and such in July or August and the kids are going reall y sad when they realise it's not christmas for real and why do i have be on tv daddy and mummy and why is mummy crying daddy dont drink that beer everything will be okay
stop trolling me its working
you're one of my faves
had a childhood friend who snuck a penguin out of a zoo in her backpack. Her parents found it in the bath.
This has made me stupendously happy.
pencils will make up any old shit these days.
I've wasted my life
it's kind of heartwarming that urban legends circulating when I was at school are still doing the rounds though. I haven't even thought about the concept for a long time!
But if we want to make something like this actually happen, the lemurs at the Cotswold Wildlife Park look very easy to steal, they're in a free range walk through bit.
there have been at least two news story in the past decade or so of penguin thefts, think one died
but supposedly there was an initiation ceremony to get into the ira, one man had to go to Belfast zoo, take a penguin and put it into the poloar bear enclosure. Seems mad, sure the polar bear wouldn't even be able to get the wrapper off.
That sort of provocative public persona worked for Brewdog but it won't help him sell beer.
Then the reveal is... I was imagining being at work all the time.
Somebody get me a job this christmas.
the whole thing's blatently groteseque
Last year's one was bobbins but, yeah this one's got me... this one's got me.
is by #montythepenguin's side.
I love this year's.
The Lily Allen ad lost out to Boots' Bronski Beat at some awards thing. It was right up there with the happiest I've ever been.
my opinion is that my surprised everyone has an opinion about such an average advert
to play call of duty advanced warfare on his new xbox
I really liked it
I mean, you just know that the parents bought the lady penguin so that they could, the moment the lad's back is turned, toss out the ratty looking, e-coli infested old Monty. TRUE LOVE 4 EVA (I did have a wee tear in my eye. I am so excited about Christmas. Mine is two weeks today.) < 3
Its fucking shit for cunts though
that it was Chris Martin doing a crappy slowed down version of a song I couldn't quite put my finger on.
Then at the end I though how dare he assume the penguin would fall in love with the first penguin he saw.
Then I saw how people were fawning over it (many trying to outdo each other with how much it made them cry), and I swear I could hear advertisers laughing in the distance.