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Didn't work for them. Too pushy.
Sarsons are pretty strong in the UK vinegar market.
salt and Sarson's on that? No.
Hoover, tannoy etc played the game without resorting to "don't say vacuum cleaner say Hoover" tactics or whatever.
they just wanted to make a shit load of cash by selling vinegar. Job done. They don't really give a fuck whether you say Sarsons at the chippy or not.
They only make clothes airers.
marukan rice vinegar
biona red wine vinegar
belazu balsamic vinegar
braggs apple cider vinegar
I'll be deploying that asap.
but I assume you're only interested in Malt.
In which case, Aspall and Heinz
Do they make malt? Do they??
my iron's a Breville. it says on it "don't iron it, Breville it" which to me actually means put some dairylea between two slices of bread and pop it into one of those sandwich toasters. wierd advice.
balonz has really shafted his brand with this late-in-the-day name change.
Like, Thermos and Portacabin don't want to be generic names because it devalues the actual brand, like aspirin and zips and shit.
You're probably right though, it was almost a complete waste of time studying that.
because if coke covers all cola drinks then their own brand isn't 'special' any more.
I did an essay in business studies in which i made and point, then made an entirely contradictory point and it was one of my best essays, I got loads of marks for it, like nearly all the marks you could get. Sometime after I regretted wasting any time on it whatsoever. I've wasted a lot of my life and this is bringing back. I can confirm that I won't be taking part in the tedx seminar.
For example, Xerox are very twitchy about people saying "Xerox" to mean "photocopy" because in the US they're quite close to their trade mark becoming generic and hence invalid.
I suppose brands have to balance the benefits from being so widely recognised with not being able to leverage their registered trade marks.
(balsamic and other specialist vinegars aside. I'm talking malt vinegar)
I always say "can you seal that with some sticky back plastic?".
As part of a new campaign focusing on families, Sarson's vinegar has teamed up with TV and radio personality and family food author, Nick Coffer.
You know! Nick Coffer?
call parents home "home", leave the seat down after a shit, and buy nothing but vinyls (not even food).
They say boo to the future and hooray to the past.
Reckon Helmands are trying to do this more subtly with their celebrity sandwich adverts that completely gloss over how divisive mayonnaise is
Actively try to fight their brand recognition - send out press releases every year to music journo's telling them not to use "portacabin" in their reports on festivals or even weirder, get their lawyers to make sure that no one on ebay is able to list an album called Portacabin Fever because it's not actually a portacabin.