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anyone here do this for a living/ have any advice?
well, SEO, internet marketing, affiliate marketing etc [lurking intensifies]
but it is a modern tragedy that people are paid (full time!) to make something appear artificially higher in a google search. Not that people shouldn't do it or what not.
And yes, I did have to look SEO up again.
Do NOT be a willy.
but now I know it is artificial... my high or your love. This is some Phillip K Dick shit right here.
in a way that is friendly for humans. Google will respect that.
There's more to it obviously, but having clear URLs, headers, titles and your content positioned appropriately is a good start.
I WANT TO BE AN SEO MAN!
No-one wants that.
I've already gotten the two confused several times
It's alright but I bloody hate everyone else who has anything to do with it. Bunch of insufferable, smug pricks who call themselves "gurus" or "ninjas" without a hint of irony, chatting breeze like they're saving the world or something.
I've actually fallen quite far behind in the ol' game as I refuse to read any blogs or attend any industry events/conferences.
/ did you have much relevant experience beforehand?
To be fair though, things were WAY different back then and it was a lot less complex. Now it's more of a PR / Web Producer role with sourcing content and link placements.
which I got after doing an NCTJ. So journalism/background helps if you have no experience. Got into SEO from there.
As well as SEO type of jobs, other things you may be interested in might be: digital executive, content editor, web editor, digital marketing exec. All are a way in to SEO.
bunch of cunts
official blogs now. I just don't have as much time as I used to read them but I keep an eye on inbound.org for the best stuff.
I hate everyone in the industry as well, don't go to conferences etc but just read the blogs and test my way to successful rankings.
What kind of advice you looking for? Everything someone needs to know to get started is in Moz.com's beginners guide.
Touch on it, and have to understand it as Online Marketing Manager, but have people who are more focused on it.
What do you need to know about it? I find it pretty dull tbh, but it's handy to know.
about this very subject:
Sounds like an appalling way to generate money. Completely valueless.
They are the people that give us all a bad name. The rest of us are just people building good sites and keeping them running (with a bit of jiggery pokery). To be honest most of my job involved project managing content updates, new site builds, day to day stuff and not mass spamming or building blog networks to fool Google.
I went to a really good seminar at a business EXPO yesterday. So it seems all the smart kids call it CUSTOMER OPTIMISATION now, becausde the thinking is that while you shouldn't deliberately flout, and therefore fall foul of, the google rules, neither sdhould your site content be driven just with chiefly that aim in mind. It should be informative, impart advice (esp via Q&A type blog), and customer friendly and that in turn (provided you don't flout certain rules) will automatically ensure you are getting the right hits. it sounds just like old school SEO to me...
All that pure white hat stuff is bullshit if you ask me. It gets fed to you but you still need to be all nice and pure with quality content. It's right to a certain extent but don't think Google is perfect, it's not, black hats still win all the time. The key to good work is striking a good balance between the two.
I think his point was- don't be so intent on following these strict rules that might result in your absolutely fucking embarrasingly terrible webiste getting loads of hits. make it good, make it work, and then worry about its reach.