Summer is over, the air is sharper, the leaves are the turn and, with less than seven weeks of BST left, daylight hours are noticeably waning.
Routines slip. The urge to get out there gets usurped by a promise to get out 'tomorrow'. The claustrophobia of the gym starts to gain in appeal.
Time to pull your PBs out of the bag before we start layering up and dodging puddles.
The Strava group has been a great motivator. Get in amongst it.
Any big runs coming up?
Targets to nail?
Achievements to brag about?
New kit to flaunt?