At least I think it's new. Carlsberg in 500ml plastic bottles with a screwtop cap, £1. I obviously bought one (cheaper than Coke!), and it was a very odd experience. Didn't feel right that I could be walking down the street, swigging a beer, then putting the top and putting it in my bag. Not right at all. Though not unpleasant either.
Have you partaken? Will you partake?