Your are viewing a read-only archive of the old DiS boards. Please hit the Community button above to engage with the DiS !
Do you reckon you are #normcore? I think I'm pretty normcore.
lil bit of #samcore
ok i get this now
I'm post normcore.
you lot obviously haven't been paying attention the last couple of years if you think they are
I'm still hoping if we ignore it, it might just go the fuck away.
*until they reach about 30/35/40/45 or 50 (if you're an indie dad) and stop giving a shit
if to dress normcore is to dress like steve jobs/seinfeld/a midwestern tourist (as is my understanding) this would look distinctly out of place when removed from an american context and thus no longer normal
now, i don't live in london anymore so maybe there are young cool people living that blue harbour life in peckham at the moment, which would be an acceptable analogue
any photos? especially if there's anyone wearing cotton traders shoes
bit of 'so bad it's good', bit of tourist dad, bit of '90s revival
my dad wouldn't wear any of that
only dev hynes gets it how it should be in my head
never considered how my personal wardrobe resembles this before. flying close to the sun
those just look like standard clothes
the scandi bloggers have been doing this a good four years
but the birkenstock revival this summer is probably partly due to normcore as well
a lot of the men look like russian strip club owners
birkenstocks don't really have the same mum and dad appeal outside of germany for me. £70 for clogs is too steep for a lot of british people i know.
Not quite sure what it is but think I might be, I've always sought out the plainest generic clothing I can find
all the way please. all the way.
monochrome shirt/tie/trousers (jacket sometimes)
Targus rucksack (i.e. ubiquitous laptop bag)
barely-branded waterproof jacket (in wet weather)
There's this guy who gets on my bus, he must be in his early 40s and he's bloody gorgeous, he looks like johnny depp but he stinks and he's REALLY trampy. I want to give him a makeover
if he'd had a make over sooner, he might not have ended up sleeping rough.
near the bus stop.
I don't smell though, just look rough, or at least I did yesterday.
I saw "She's all that" at an outdoor cinema in Broome in 2000. The absolute highlight was when a frog anchored himself under Freddie Prinze Jr's nose. It really did look like a booger until the camera angle changed!
Anyway as I recall, "She's all that" is Pygmallion/My Fair Lady at an American high school. But there was absolutely no suggestion that the Eliza Doolittle character was smelly. I'm sure I would have remembered that.
this thread is a bit january or even summer 2013 tbh
for the actual ellesse sweater i already owned when i was 13
people who think they're better than "normal" people finding a stupid reason to dress normally
who live their lives in such a dizzying number of layers of irony that they don't know which way is up any more and they've found a way of dressing that reflects their malaise
Isn't it basically "I'm tired of making an effort to look cool but I still want to look cool so I we need to make looking uncool cool."?
When did it change from being the Larry Sanders/George Michael Bluth look into flattering clothes?
It just seems to have caught up with what I wear anyway now.
( I mean Larry David, not Larry Sanders in my post. Don't know why I typed that)
not to the extent of wearing beige trousers or a muumuu or anything though. still try and find clothes that actually fit me
don't think I've ever seen muumuu written down before
or just a person unknowingly wearing normal clothes? Those Vice pictures are just people wearing normal clothes.
My old colleague used to wear the t-shirts he got free from software companies, and once he wore the t-shirt he got free which promoted a t-shirt printing company. Non-ironically. Is that normcore or do you have to know you're doing it?
It's only normcore if you're doing it and want to look down on others who you don't think are fashionable.
I guess my main problem with it... and I'm not a cultural theorist here or whatever, but I can't help but think fashion and being fashionable should entail some aspect of risk-taking. Of daring to look a bit ridiculous in some sort of way. I like colour as well. Wearing some old Donnay or Ellesse jumper, some boring trainers and a rucksack sat in some trendy pub in Leyton... it's a bit tragic.
does seem shit & condescending though yeah
It was all brogues and skinny jeans back in my day
It is just a wind up isn't it? Someone say it is. I mean it must be, right? Guys?
Don't even try to fathom it
That American girl years ago who was actually a hipster but decided to IRONICALLY wear sports/casual clothing/loose tees to make an IMPORTANT POINT and photograph herself thusly every day.
in reality she just couldn't be bothered to choose her clothes anymore and decided to let Nike take the reins.
i think it's actually the opposite to what people in this thread are saying, it's more about elevating the casual, everyday look to the point of high fashion and saying: look, everything can be artistic, even everyday life.
(it seems to draw on the philosophy of people like michel foucalt and henri lefebvre. the idea is that by constructing something as normal and by dressing up as a 'normal person' you're sending up the idea of there being such a concept as 'normal person')
i also think you all seem to think everyone takes fashion 100% serious when most people who talk about normcore are joking (but also being serious). feels like when The Knife did those fun dance concerts and everyone got angry because they took it more seriously than the band themselves did.
obviously by the time it filters down to ASOS and Debenhams a lot of the point has been lost. the point is to find new ways to be normal.
or that it even 'exists'
You nailed it.
i think it does in some sense
because (how i've always understood) foucalt is a lot about probing the way culture is categorised, in this case the idea of 'normal' clothes
this isn't a very nice way of talking to someone?
but i can't accept it. for me the idea has quite similar problems to cultural appropriation, or even gentrification. taking something from other people and at the same time patting yourself on the back for making it acceptable to your own demographic.
tbh i find the idea quite patronising and "other"-ing. the people in the hi-tec trainers and the dad jumpers will still be dressed like that when everyone's moved on to the new cool.
i'm struggling not to reference nathan barley here even though it's boring to do so – "sending up the idea of being normal" is straight out of that programme
normcore is more like hyper-normality. Lefebvre talks about how the 'quotidien' contains hidden assumptions, agendas and power structures, and using the 'everyday' as a means to analyse 'higher' strata of concepts. In this sense its telling that normcore is really just a representation of how tastemakers (mostly people aged between 25 and 35) would have seen the aesthetic of adult world during their childhood in the late 80s/early 90s and associated it with a comfortable and *complete* worldview (or lebenswelt). Its essentially nostalgic.
Nowadays identities are increasingly fragmented and social life basically is a scrum to establish a presentation of self amongst a million others jostling for relevance. Trying to re-establish normality in this context is both radical and conservative because its a gesture of defiance against 'standing out' but forgets that it is not value-neutral.
what you're writing is interesting (to me) to consider, but we'll see how many of these people are still subconsciously re-establishing normality in five years when their nostalgic diadora jogging bottoms are in oxfam
If 'normcore' is about re-establishing normality, then it'll still be around as a powerful fashion concept in, say, 18 months from now. It won't.
normcore is a trend. obviously it won't be around in several years. that's the point. it's a trend.
So stop crediting it with being any deeper than that.
why are you being so antagonistic? i'm just chatting about a trend on the internet. i like chatting about trends, and it can be interesting to have a think about their context and meaning, rather than instantly being dismissive of everything
The concepts underlying normcore pick up on 'trends' being of conceptual significance despite their contingent nature. This raises an ethical question rather than an ontological one: not *can* normcore be analysed but does it *deserve* to be?
About 5 years ago I started dressing intentionally 'boring' as i thought of it then as a reaction to the pressure of feeling inadequate next to all the posh english people at uni. Just decided to try and be a bit ugly instead of trying to keep up.
what I'm trying to say is when I did it, it was cool for some reason. Posh people must've just thought I was cool and copied, now its no longer cool. But I still need to distinguish myself from posh people.
now you can blow them away by being shocking
the ciiiircle of liiiiife
well i think the problem here is that normcore is clearly in the tradition of postmodernism, and i think lots of fully paid up postmodernists would find the concept of cultural appropriation problematic - as it implies that there is some unique identity associated with different cultures, which they would deny is true
i guess it would be argued that this is the whole point of normcore
even if you ignore that, wrt cultural appropriation, it seems weird to put ellesse sweaters on the same level as bindis or rap music.
having said that, i do think that the whole problem with the postmodern project - of de-demarcating 'high' and 'low' culture - has only gone one way. the bourgeoisie listen to girls aloud and go to see transformers but it's not the other way around. of course the reasons for that are economic power structures
is not identity theft, but who gets the spoils. when a white woman wears a bindi she's congratulated for being daring and spiritual, when an asian woman wears a bindi she's just some foreigner.
to a lesser but similar degree, when a fashion kid wears a shitty old t-shirt and adidas flipflops he's apparently invoking lefebvre, but when some dude at the chip shop does it he's just a chav that fashion kids wouldn't touch with a barge pole
(also, kanye and the-dream say"classism is the new racism")
and i guess i agree with them, as much as someone who's never had to deal with racism can
"classism is the new racism"?
Classism is nothing new.
but it's also elevating the price to the point of high fashion too, which is what I find a little patronising and condescending.
You can post-rationalise it all you want, but the wearers of normcore - as a fashion choice, rather than as an everyday, practical one - are doing it largely because they want to look like they're not bothering and in doing so they're sneering at those for whom it's their everyday wear AND also high fashion in its chase for invention, impracticality and novelty.
I dunno, the main problem I have with it is that what seems to be touted as 'normcore' now all looks kind of flattering, compared to what was being touted a year or two back. I think a lot of the daring and worshiping/elevating of anti-fashion has gone from it.
Also, can it filter down down to Debenhams, when it was taken from there in the first place?
it's normal for twentysomethings to be normcore now
just like its not punk to be punk
It's already intellectually bankrupt.
^doesn't get punk.
but it's really making my head hurt and my morale sag
*tiramisu and creaky need to weigh in maybe. would also be keen for a still_here broadside but not sure against whom
anyway, I had a point. the point was that I HAVE caught myself thinking in terms of a 'uniform' - plain black shirt, jeans. been wearing this combination a lot recently. while this isn't 'high fashion' I do wonder if I'm not falling into a consumerist paradigm of my own making
this is normcore
dismagazine.com is the best website in the world
oh my god the shoes in shoes
this is some accelerationist nightmare right
None of that is taking influence from your midwestern dad/tourist, and in a British context, none of that looks like your middle-aged home counties dad weekend comfy wear.
also: q funny
not sure how you fit it all in, tbh, those office jobs, your four hours a day commutes and your imaginary girlfriends must take up most of your days. can only assume you're not sleeping.
to answer the question, sometimes...i wear clothes, yeah.
The left-wing intellectuals are just wearing the cheap originals and looking cool, the posh people are creating stylised, beautiful versions that they can splash out on and the insecure normal people are just just being sold ourselves back to us at twice the price and buying it
Somebody tell me it's not so! :(
thats part of the idea
where did you get the... don't really know what to call it...lets say, psychological courage to want to distinguish yourself from posh people, where most normal people feel they need to imitate them to get on in the world?
some of the tripe that you type here.
I'm actually happy to pay the posh people extortionate amounts to make the ugly things look pretty and acceptable.