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This advert annoys me hugely.
For a number of reasons.
Really need to fuck off.
And the absolute worst thing about it is that I end up singing it to myself. I hate the ideas behind the ad but that song has DRILLED itself into my head.
why can't all adverts be cheery?
did any of youse watch that to the end? it's brutal as fuck
but then I'm a bit overweight, have recently started working out and have recently got an iPhone so I'm it's precise target audience
Still can't decide if they're really chunkily scripted on purpose.
-What are you on, Kev?
-A superfast 4G network.
-I'm closing my eyes for this bit.
-Wise decision. They've got a free kick on the edge of our box.
That Virgin one with David Tennant is obviously not making any serious attempt at CGI. The EE dialogue, though - jury's out.
It's the new thing with advertising. Advertising is all about making you feel like you're 'in' with the product, and this form of advertising is about giving you that connection.
Like, a few years/decades old? Should we recognise it? Either way, it just reeks of presumptive US cultural imperialism. But beyond that bullshit, what even is "chickenfat"? I've never I've heard the word in my entire life. Chickenshit, sure. But chickenfat? Is it kinda like puppyfat, or a more benign phrase? The whole thing is a fucking travesty. Not even ramping up the rage for comic effect here. Proper livid whenever it comes on the tv.
it was written by the guy who did 'music man' when he was asked by president kennedy to make a song for his programme of exercise for school children, in 1961
that just about perfectly fits my suspicions that the song is supposed to tap into a baby boomer nostalgia. a specifically USian nostalgia, though. it fuckin reeks of apple pie and wood-panelled stationwagons. so if it's a US ad being shown here, it's cheap and lazy. and if it's a specifically UK/Europe advert it's plain weird. apart from the jarring cultural vibe, the schmaltzy nostalgia thing feels weird for a tech advert. especially so for an apple advert.
it's also just straight up shit without considering any of these specifics.
Feigned cultural authenticity to build brand loyalty innit
and how it's part of Their Plan for clinically homogenous worldwide marketing. but i think they think they're further down the line than they actually are. we brits may be au fait with the phrase mom+pop, but the culture behind it doesn't ring true over here.
at least when They changed jif to cif and marathon to snickers it wasn't dressed up in nicey nicey schmaltz.
fffffffuuuuuck, this advert has pushed my rage buttons.
And any company always will think that when they're trying to homogenize cultures like that, for the sake of a product. It's the same reason capitalism is fracturing on a wider scale globally but in the Apple sense. Have you seen the ad with the National song on it, and the girl going around different cultures backpacking or w/e? This fucking system eh.
and are poorly dubbed with hugely twee couple-y voices. they're odd, was thinking maybe they just dub them into loads of different languages to save money or something, tough times.
Should clearly be:
Why have you taken your ring off?
Just where were you last night?
Screw you you're on your own
Man opens boot with a wave of the foot whilst weighed down with a shit-tonne of luggage.
Who needs her anyway?
notably the Kindle Fire book revolutionaries:
'I plan to read on the beach'.
That has made me go a bit Herodminded
fucking hate that smug wee cunt
is the Natwest one with the precocious little shit girl talking about how her mum's 'magic' because she can get cash out of a cash machine or some shit. Ugh.
Agreed the current run of Apple ads are complete balls. Seems to be derived from Apple telling their agencies how to make ads (detailed here: http://adage.com/article/agency-news/apple-marketing-a-game/293605/). He might be a great operations guy, but it's achingly apparent that marketing is not Tim Cook's forte.
interesting article. explains a lot, actually.
all of these adverts are wonderful compared to the xbox one with the worst person in the entire world shouting at his telly. YO!
"Xbox troll gently"
"Xbox post a gif"
"Xbox ban request"
over how completely hilariously hatstand he's gone over a company's choice of song in an advert, but I'm not sure I've got the energy tbh
>people are still watching televisions
Somebody fetch my fainting couch
Through the text message reading app thing?
She should just have dropped the accelerator and driven the car into a wall, vanilla sky style.
What's that actually for?