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*probably not real
A few years ago I was working with the Head of Marketing for Coca-Cola Europe. He set up (and was pumping hundreds of thousands of dollars a year into) a special division with the sole intention of inventing the hoverboard.
This is obviously not a functioning hoverboard, but given the marketing budget behind the video it wouldn't surprise me if they gave up and instead paid a bunch of celebs to pretend they had invented it for the viral lols. Expect Huvrtech to be some made up company created by Coca-Cola's marketing department, and Coca-Cola's next catchy slogan to be based around *belief*, or some such other bullshit.
I was coordination lackey for some of their music projects. Wasn't employed directly by Coca-Cola.
It's not even the 30th anniversary of Back To The Future yet.
yeah, it's 2015 they travel to right?
so we still have a year and a half to get 'er done
When is there going to be a giant holographic shark that comes out of my local cinema's roof?
But definitely not real. As much as I want to look at that piece of plastic and believe there's some technology that makes it hover above ground that's yet to be utilised in any other invention, I can't.
but you'd only be able to ride along selected, purpose build metal pathways.