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By being self-important and clever-clever doesn't do it for me. Just call them all pricks for 15 minutes.
I like TED talks sometimes, but I feel that they're becoming lazy cultural shorthand for "I'm a bit of a geek" to some people. Only two or three steps away from getting it printed on a t-shirt.
so someone coaxed them into a snafu
There's probably already been jokes done about it on the One Show by Carol Thatcher.