It's properly terrible, isn't it?
Emotional blackmail and hyperbole of the highest order. Plus it has the most twee fucking soundtrack I've ever heard. It's not even a soundtrack, it's like they employed a kid to try and play the world's worst instrument.
No idea who did the campaign but it's another sign as a company they're directionless in my eyes. It used to be their product development was led by design, hence why an ad merely needed to be the product on a white background and the rest sold itself. Now they're claiming that you'll miss out on your kids childhood if you don't let them read an iPad in bed and use hundreds and hundreds of words with a lifestyle shot in their press ads:
I read an inside story the other day that claimed Apple have now changed the way they work, designing to the findings of research groups which if true is a real shame.
ANYWAY YEAH. Generally having a nice day thanks, just wanted to see if you lot hated it too.