i've been doing a bit of part-time work on the side from my proper day job in order to fund a year's career break abroad (probably Japan, thanks for asking), basically working for a company carrying out research for other companies (no cold calling or any of that muck, i'm at least semi-skilled). pays quite good for doing pretty much sod all.
well, we've been carrying out this study into brand awareness. basically shitloads of people filled in questionnaires asking them to list brands of any type, then we put together a list of the most common answers and arranged groups in most major UK cities for people to come in and give opinions on said brands, etc, etc.
one brand scored unanimously across the board, as in every single person who went to a research group said they were both aware of the brand and felt positively about it (liked or loved the product). probably the shittest ever thread ever on here, but have a guess at what it was (or don't)...