Incredibly ineffective adverts
Remember this gem from the DVLA?
/We've bought a computer guys: now you're proper fucked.
Can't remember anything less persuasive than what appears to be an original Turing machine loitering on an overpass.
Anything else awesomely uninspiring?
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how do you know it was ineffective?
oh it's one of those c_r days is it?
It is incredibly ineffective to me in terms of emotional response. Also, you'd probably have assumed they had a computer by the mid-2000's no?
not at all. i studied marketing and fine this stuff interesting
i was hoping for stats. maybe you disliked the advert but that doesn't make it ineffective
Fair point
Okay: adverts which were ineffective in worrying/encouraging you to do whatever the advert was asking you to do? What are yours c_r
i'm struggling to think of anything
those Fiat Motherhood / Fatherhood adverts
stop whinging about being a parent
VW Golf too.
Probably any of the adverts that annoy me that much
That I will never purchase the product its advertising...
including:
Lynx
WKD
Specsavers
Lynx and WKD I wouldn't bother with anyway, as I'm not 14
Although I don't mind the WKD adverts.
Specsavers can fuck off though.
Yeah, but they've pissed me off to an extent
that even if they brought out some incredible product tomorrow, I'd be against it.
The chat about Santander has just made me remember one - HALIFAX
I will NEVER, EVER open a bank account with them because of their adverts.
Dolmio
ASDA
Ronaldo in a suzuki swift
as if he'd drive a suzuki swift
The old TV Detector Van ads were a hoot
The idea that there were a fleet on vans roaming the country seeking out signals from houses with no licence.
Russell Brand's bit in Ponderland about this was fantastic
oooh- link please
?
Argh I think it was in the Crime episode
Which is blocked on YouTube :/
Anything with some famous person sashaying around mumbling platitudes for a "fragrance"
Ineffective because:
A) They're all so ridiculous I can't tell them apart
B) You're trying to advertise a smell. I don't care which sexy actor you've got because I can't smell what you're advertising.
Can't remember
that tv licence advert that said they can now tell if you're watching tv illegally
if that's true then why have you bothered making an advert you bunch of dickheads
I like the idea that someone gets to ad break in Corrie, sees that ad and
says to his missus: 'Sorry love, they might be onto us. You'll have to ask Sue at work whether Sunita survived the fire'
Car ads in general amaze me. I'm no marketeer, granted, but
it baffles me how an ad which tells you very little about the product and relies almost totally on image can achieve sales. That old Honda ad with the bits of car assembled in line to create a domino effect: great, great ad - very clever, but not sure how many actual units it would have shifted
You're right, you're no marketeer
That VW Polo advert that's been on recently
Featuring the most boring looking man on the face of the Earth.
Why would I want to buy the car that Mr Beige has bought for his daughter?
That's the idea though
It's supposed to be a safe and reassuring car, which kind of means boring. He wasn't going to buy her some ludicrous sports car.
Basically re: car advertising
They're not allowed to put any specs in the ads as they can be confusing/meaningless.
As such, their ads can't really contain any content, so it's just about driving awareness
jenson button telling me to change bank accounts
wtf do you know about mortgage rates you just drive a car you prick
Rory McIlroy!
Jensen is like de Niro next to Old Starey Eyes
Nah that advert is super effective
I'm seriously considering moving my bank account away from Santander.
hah
Those radio Halifax ones weren't the main reason I left Halifax
But they really didn't help.
that advert's fucking annoying
it's like it's trying to be amusing (LOL there's rory mcilroy!) but none of the sportspeople look remotely convincing.
jess ennis seems to have taken up every sponsorship / endorsement opportunity going. She's Carol Vorderman for a new generation
Oh, that dancing horse one
I can't remember what it's for but I definitely don't want it. A failure on every level.
Phones
All mobile phone ads have to be so surreal and obscure that you forget what they are advertising
It's for 3 Mobile
The reason they had to go down the wacky viral route is because their adverts can't focus on their product, what with the 3 Mobile name being synonymous with abysmal mobile reception.
^This
It makes me angry, and I don't know what it's for.
they should have shown it but had the horse pausing every 3 seconds so that the buffering could catch up
Jacamo
Buy our clothes and look like an obese middle-aged twat with a miniscule penis
How do you know how small their penises are?
lots.
https://www.youtube.com/watch?v=wiwmYjk9ARA
They're not so bad now
but christ did Apple ads used to be extremely smug
I can tell you that over here they're still smug.
The iPhone 5 ads were actually painful, but it's same whenever someone tries to market their product as having things that other similar products have had for years. I felt like Apple touting their new amazing headphones was just TOO MUCH, after forcing us commuters to listen to the shit everyone with earlier iPhones was listening to thanks to their shit headphones.
I wouldn't be able to stand that. I think maybe the marketing team have caught on that kinda thing doesn't go down too well over here.
Tall poppy syndrome and all that. Those old headphones were terrible huh, I don't understand the logic of releasing such a high quality device with such a low quality output.
Reminds me of how the PS3 would ship with just AV cables and no HDMI. I guess it's cutting corners on costs, but surely it's not worth the horrible result.
Fabreeze!
We can't be fucked so we just thought we'd recycle some terrible campaign aimed at the North American market because you guys are completely the same demographic, right?
I mean, maybe if it was a brilliant campaign, or something that was all about aspiring to be a US citizen in some way (c.f. fast food).
^sheets stink after 5 days
The false reactions of the ''punters'' when they are told that the sheets were washed two weeks ago.
No really - count em - 2 whole weeks ago!
I reckon if I washed my sheets two weeks ago
And hadn't actually slept in them since. They would still be pretty fresh, regardless of what detergent or softener or whatever I'd used.
I found that interesting because all research I've seen shows UK audiences have
an overwhelmingly negative reaction when shown US ads that haven't been adapted
The govt did one a while back on the dangers of excessive drinking
which showed a lad tearing his clothes, smearing himself with food, and hitting himself before leaving the house. The tag line was something along the lines of: You wouldn't start the night looking like this, so don't end it like it.
Problem was, he looked a lot hotter after he'd done all the above than at the outset.
Alright fuzzy-dunlop, calm down
yeah and he pissed all over himself too
and got a black eye. He was a role model