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but don't know who is going to be opening/reading it
who do you address it too?
I actually go for hiya. Sear Sir/Madam seems to be what a schoolchild would do
Because you wouldn't be writing to any woman in a position of power.
call them and ask who to address it to
I sometimes put "Hi there"
If it's a formal letter I use "To whom it may concern" but I've heard some people don't like that. It's better to at least find out the job title of the person.