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those cool cats at Banquet Records in Kingston will honour them as a 50% discount on whatever you buy there
reminds me of when venues used to do flyer battles. #nostalgia
They are banking on the idea that HMV will carry on trading (in some form) after administration. So they look like the good guys, get a load of advertising, and sell a load of records (albeit at a hefty discount) then when HMV return they can pop in and buy a load of their stock for free using gift cards and sell that on for a profit.
and they're quids in
they will now be returning giftcards to customers when the offer expires.
So it's like a 'Taste for London' card, but for music? Why not just let them keep the card?
it's never going to be a perfect system but it's an attempt to do something mutually good for the business and music buyers
if people actually turn out to be so hell bent on screwing over an indie store, they probably deserve the music retail environment they're left with
How would they check that a gift card is valid? It looks like a credit card with no indication of what value is loaded onto it or if any amount has already been debited. What's to stop someone unscrupulous from picking up a card in HMV/Smiths, not loading anything onto it, taking it to Banquet and then getting 50% off of something expensive like a Beatles boxset?
should take that shit to the daily mail
So I'd feel a bit guilty using it for something like this