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I like the Stella ads.
I a dreamed a dream....where the guy drove lots of different types of Honda vehicles which ended in him flying in a balloon over a waterfall.
THAT WAS AMAZING.
With Atlas remixed and shifted about alongside some brilliant editing. I really don't get cars or any type of engineering based- excitement but I wanted to get my lego out and build the best castle ever afterward. That's about as manly as I can get.
The first time I see them. Then they get old very quickly.
Simple. Effective. Just great brand management.