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i mean, personally i'd sooner just make a donation, but this is a nice gimmick and I'm sure it will raise a fair amount.
it's not just a 'follow' you get. There’s other stuff as well. If you ‘win’ Krishnan Guru Murthy then you get a tour of the Channel 4 news studios for instance.
Mary Byrne, for example. She couldn't even chuck in a Finest lasagne :(