A daft website run by a food company pretending to be interested in giving people a social platform to share ideas, but really just promoting their brands. The ideas you submit have to include one of their brands. Nothing is posted online until it's been checked by a member of staff. These kind of ideas wind me up because they treat the public with such contempt.
Send them some "great" ideas!
I sent this: http://awesomescreenshot.com/0e176kq02