Boards
Those Thomas Cook ads with the varying 'IT' according to demographic
So there's one advert where a middle aged lady describes an amazing packaged holiday and makes a point of pronouncing the 'T' when referring to "IT".
Then there's the really annoying one with a 30 something that can't pronounce the 'T'. Is this an attempt to be hip to young couples? Does their research show that the 20-30 demographic only understand Estuary???