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Great bit of advertising. Got their target market spot on.
but not too soon
a p p e a r
did DiS used to be ad free once upon a time?
is that what myspace does? That makes so much sense. I used to get mildly alarmed when signing into myspace (circa 2006, when it was still alive) and it would have all these ads for bands I liked.
hence why they are advertising shoes & mobile phones to me...