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and if you want a close up
material. Although it is 3 years old.
I read a presentation from DfID about 6 months ago. It was talking about different sections of the population feel about aid, and where they consume media.
To whit, it had a picture of Terry Wogan's trouser bulge (to illustrate they listened to radio 2) and inadvertedly had put in huge letters next to it "DEMONSTRATE IMPACT"